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Flourish & Grit Blog

Harness the full power of email marketing.

How to personalize your email content without being creepy

How to personalize your email content without being creepy

Personalization is king in the digital marketing world.

Consumers expect personalization. (https://www.retailcustomerexperience.com/news/consumers-expect-personalization-reveals-report/

But as most data researchers know, what people say they want and how they actually behave are two different things.

So when your aunt can’t understand why she went to go shopping for a new pair of slippers online and now sees an ad for slippers everywhere she goes on the the internet “HOW DID THEY KNOW!?” You can just give her a knowing shrug.

People get creeped out easily when their behavior online is reflected back to them in unlikely spots.

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3 Holiday Email Campaign Ideas

3 Holiday Email Campaign Ideas

It's here! It's here! It's here! The holidays are on us and you and your inbox are about to get STUFFED. (Get it!? Like a turkey!) Sometimes I don't know what to do with myself. Instead of begging the Google gods for inspiration, I thought I'd throw you some ideas on...

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Best Alternatives to Mailchimp

Best Alternatives to Mailchimp

It's not secret that I dislike Mailchimp. Talk to me for 5 minutes and I'll tell you why. We don't have five minutes, so I'll go ahead and jump right in. 1. The templates ARE NOT flexible. You are at the mercy of their templates every time you design an email. Want to...

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Something is better than nothing

Something is better than nothing

Last week, I was on a call for with the Beta group of my course Email Marketing Like a Boss. We were talking about that week's lesson on planning content. As we were chatting about a very common and natural fear of putting content and creative work out into the...

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How to get your emails out of the SPAM folder

How to get your emails out of the SPAM folder

This is the question I get most often. How do you make sure your emails don't end up in the SPAM folder? I answer it often enough that I made a video for you! Check it out. It's only 4 minutes long with this mug talkin all of the good info at you.

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A Productivity Hack That Only Takes a Minute

A Productivity Hack That Only Takes a Minute

I'm interrupting your regularly scheduled email inspiration/tip for some productivity advice. I know you want to learn from the master over here. And by "master," I mean shiny object syndrome expert. Oooo a new tech tool!?!? Wait. Where did the last 2 hours go? But...

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Halloween emails don’t have to be scary ?

OK, calm down. That joke was hilarious but not *that* hilarious. I'll wait for you to stop laughing. No? Didn't laugh at all? Fine. I'll save my best stuff for later. I hate to break it to you. The holidays are on us. First, Halloween. Then, Thanksgiving. Then,...

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Creating a subject line that can’t be ignored

We're on WEEK 3 of Open Rate Month. So far, we've covered what open rates really mean about the your email program, the health of your email list and NOW (trumpet noises) we're gonna talk about juicy subject lines. Yes, they make a difference on how many people open...

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Boost your open rates on the very next email you send

  Week 2 into Open Rate August and we're ready for the least sexy email hacks you've come across. Last week, we talked about what an email open actually means. (Reminder: OPEN RATE = # CONTACTS SENT THE EMAIL/# OF UNIQUE OPENS)Brands tend to have a reactive...

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How to increase your open rates this month

I'm officially calling August the month of Open Rates! Yes! Yes! YES! What makes me qualified to declare a whole month dedicated to one small part of email strategy? I declared it. So it is so. Marketing secret UNLOCKED.Since open rates are the first metric most...

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Never lose a lead with an email campaign you’re missing

Engagement through email is golden. Not just golden. It's sparkly. Really really sparkly. You know this from Marketing Strategy 101. Hook your audience in. Engage them. Convert them. Keep them engaged. And let them keep coming back and referring business your way....

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How do you design a drool-worthy email?

Ya don't. Yeesh. I know. I went there. Starting this off with some negative vibes. Hate that! Ok. Positive vibes. Unicorns! Just plug a bunch of unicorns into an email and you're good to go, right? I don't have to tell you that's wrong. I know you're smart. But...

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Does it really matter what tools you are using?

SPOILER: Yes. Yes, it does. It doesn't really matter what email service provider you use. They're all the same. My skin crawled. Yes, this is how sensitive I am to email marketing chat. I was chatting up a couple of women who manage email marketing for their companies...

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Email Inspiration – Ellanyze

Get Inspired One inspirational email. Three easy takeaways. I wish I could take credit for this week's email. It's a newsletter series called Short and Sweet by the lovely, Janelle Reichman. She owns and operates Ellanyze, a front end web development company. She is...

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Email Inspiration – Fab Oops

Get InspiredOne inspirational email. Three easy actions.Fab? Yes. That's all I have to say about this email. End of blog. j/k Have you been like the thousands of other people who sent something out and realized there was a mistake? Oh, you haven't? Cool cool cool....

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Email Inspiration – opt-in with Sandra van der Lee

Get InspiredOne inspirational email. Three easy actions.This week's inspiration is a little different. We're going to talk about opt-ins.I found a truly exceptional example from a web designer and get-sh*t-done coach, Sandra van der Lee.Her opt-in is clear, valuable,...

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