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Flourish & Grit Blog

Harness the full power of email marketing.

How to personalize your email content without being creepy

How to personalize your email content without being creepy

Personalization is king in the digital marketing world.

Consumers expect personalization. (https://www.retailcustomerexperience.com/news/consumers-expect-personalization-reveals-report/

But as most data researchers know, what people say they want and how they actually behave are two different things.

So when your aunt can't understand why she went to go shopping for a new pair of slippers online and now sees an ad for slippers everywhere she goes on the the internet “HOW DID THEY KNOW!?” You can just give her a knowing shrug.

People get creeped out easily when their behavior online is reflected back to them in unlikely spots.

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3 Holiday Email Campaign Ideas

3 Holiday Email Campaign Ideas

It's here! It's here! It's here! The holidays are on us and you and your inbox are about to get STUFFED. (Get it!? Like a turkey!) Sometimes I don't know what to do with myself. Instead of begging the Google gods for inspiration, I thought I'd throw you some ideas on...

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Best Alternatives to Mailchimp

Best Alternatives to Mailchimp

It's not secret that I dislike Mailchimp. Talk to me for 5 minutes and I'll tell you why. We don't have five minutes, so I'll go ahead and jump right in. 1. The templates ARE NOT flexible. You are at the mercy of their templates every time you design an email. Want to...

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Something is better than nothing

Something is better than nothing

Last week, I was on a call for with the Beta group of my course Email Marketing Like a Boss. We were talking about that week's lesson on planning content. As we were chatting about a very common and natural fear of putting content and creative work out into the...

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How to get your emails out of the SPAM folder

How to get your emails out of the SPAM folder

This is the question I get most often. How do you make sure your emails don't end up in the SPAM folder? I answer it often enough that I made a video for you! Check it out. It's only 4 minutes long with this mug talkin all of the good info at you.

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Email Inspiration – Fab Oops

Get InspiredOne inspirational email. Three easy actions.Fab? Yes. That's all I have to say about this email. End of blog. j/k Have you been like the thousands of other people who sent something out and realized there was a mistake? Oh, you haven't? Cool cool cool....

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Email Inspiration – opt-in with Sandra van der Lee

Get InspiredOne inspirational email. Three easy actions.This week's inspiration is a little different. We're going to talk about opt-ins.I found a truly exceptional example from a web designer and get-sh*t-done coach, Sandra van der Lee.Her opt-in is clear, valuable,...

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Email Inspiration – nDash Onboarding

Get InspiredOne inspirational email. Three easy actions.This week's email comes from nDash.They're a content creation platform to hire freelancer writers and influencers. Genius company idea, right?I loved this new customer onboarding email. As much as people neglect...

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Find Your Strengths

Do you know your own strength? You're probably focusing on the wrong things.I know I have been.It's very easy to think about all of the things you don't know how to do. Email design? Email copywriting? Email content? Automation!?The struggle is real.Here's a new...

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Email Inspiration – TheHustle Welcome

This week's email comes from The Hustle.Their business is newsletters. Literally news-letters. They're part of the recent boom of daily email news digests. Too busy/tired to read/listen to the news? Their daily emails send you the headlines plus a little extra from...

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Email Inspiration – Moosejaw Welcome Email

This week's email comes from Moosejaw.I have to give this Michigan-based company a shout out for a couple of reasons. They're in Michigan (duh.) Their email game is STRONG. They send out some of the most fun and entertaining emails. If you're not signed up for them,...

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Email Inspiration – WePresent

This week's email comes from WePresent. Take a scroll, check out its amazingness and then read the 3 things that make this email amazing. And how you can replicate those elements today.Here's what I love about this email:WHITESPACE:  Look at all of that white space....

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Email Inspiration – King Arthur Flour

WELCOME to your weekly Email Inspiration PostIt's back by popular demand! I'm bring back my weekly installment of Email Inspiration.Each week, I'll be sending an email that I stumbled on subscribe to, that stood out to me.I'll break down three items from the email...

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What does it mean to have grit?

I've made lot of mistakes. You want a list? Because I have one. No, I don't really. That would be kind of weird to keep a whole list of mistakes, right? RIGHT? I definitely don't have a list like that. So why am I even bringing up mistakes? Because mistakes are what...

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What does it mean to flourish?

We're in to the middle of January and still on hot on the heals of our New Year's Resolutions. I've been talking to a lot of people who are thinking about what they want to change about their businesses, jobs and personal lives.  The hottest personal goal: work-life...

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