CRM + email marketing consulting

catch more leads, convert more customers, and scale with ease.

High-Converting Email Marketing Isn't a Guessing Game

Profitable email campaigns take:

Understanding and interpreting email data beyond the basics.
Knowing your customers' journey from lead to loyal.
Nurturing your subscribers to the next stage of their buying journey.


Catch & Convert Email Marketing

Catch more leads. Convert more customers. Scale with ease.

Define Relationships

Make your subscribers sticky by breaking down their customer journey and nurturing stages.

Align + Guide

Help your subscribers convert by connecting your goals with theirs, helping them focus and guide them to convert.

Ramp Up + Refine

Get your emails out with less stress and more collaboration with processes, procedures, and data to guide the way.

ready to

revolutionize your email marketing?

Let's Chat

8 + 13 =

How to Catch & Convert

Email Marketing & CRM Services

CRM & Email Marketing Audit

A clean email marketing back end is THE KEY to delivering highly-targeted email campaigns.

Our signature service, the Catch & Convert Roadmap, dives deep into your data to understand who your contacts are and how to organize your data.

Email Marketing Strategy

High-converting email marketing requires direction.

From newsletters to funnels to drip sequences, a clear outline of the email campaigns you need is all included in the Catch & Convert Roadmap.

Email Marketing Consulting

Hot tip: You don't have to figure out your next email marketing move.

After getting your full-stack strategy with the Catch & Convert Roadmap, get expert guidance on executing your campaigns.


email campaigns launched

million $$ in campaign revenue

email campaign variables tested

times recognized as email marketing thought leader

Success Stories

ready to

revolutionize your email marketing?

Let's Chat

9 + 14 =


Love This Journey Podcast: episode 4 – Jeremy Lopatin

Love This Journey Podcast: episode 4 – Jeremy Lopatin

PODCAST A little bit business journey. A little bit personal journey. A lot of bit awkward.  [00:00:00] : Welcome to love this journey uh podcast that's a little bit business journey, a little bit personal journey and a lot of bit awkward journeys. I am Emily...

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Revenue at all costs is not sustainable. AFTER MANAGING AND SENDING LITERALLY THOUSANDS OF EMAIL CAMPAIGNS, I HAD A LIGHTBULB MOMENT.   For every business I’ve worked in, the goal is to make revenue at all costs, and I did. At one company, email campaigns made...

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Rules to Avoid Spam Filters when Email Marketing

Rules to Avoid Spam Filters when Email Marketing

How much time have you spent wondering and trying to figure out WHY your emails are ending up in the SPAM folder? There’s gotta be a rule book or something that spells out spam rules for email marketing! Well, my virtual friend, wonder no more. I’m guiding you through...

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I'm Emily McGuire

I'm the Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and CRM Consulting practice.

With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, I love sharing the mistakes and strategies of email marketing done well.

You’ll typically find me with a cup of coffee in hand because #momlife. When my head isn’t in my laptop, you can find me chasing my kid, reading a book, or binging trashy TV.

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