CRM + email marketing services

We help marketing teams build and retain customer relationships at scale.


High-Converting Email Marketing Isn't a Guessing Game

Profitable email campaigns take:

Understanding and interpreting email data beyond the basics.
Knowing your customers' journey from lead to loyal.
Soundly-tested email marketing strategy and tactics.


Catch & Convert Email Marketing

Catch more leads. Convert more customers. Scale with ease.

Define Relationships

Make your subscribers sticky by breaking down their customer journey and nurturing stages.

Align + Guide

Help your subscribers convert by connecting your goals with theirs, helping them focus and guide them to convert.

Ramp Up + Refine

Get your emails out with less stress and more collaboration with processes, procedures, and data to guide the way.

ready to

revolutionize your email marketing?

How to Catch & Convert

Email Marketing & CRM Services

CRM & Email Marketing Audit

A clean email marketing back end is THE KEY to delivering highly-targeted email campaigns.

Our signature service, the Catch & Convert Roadmap, dives deep into your data to understand who your contacts are and how to organize your data.

Email Marketing Strategy

High-converting email marketing requires direction.

From newsletters to funnels to drip sequences, a clear outline of the email campaigns you need is all included in the Catch & Convert Roadmap.

Email Marketing Consulting

Hot tip: You don't have to figure out your next email marketing move.

After getting your full-stack strategy with the Catch & Convert Roadmap, get expert guidance on executing your campaigns.


email campaigns launched

million $$ in campaign revenue

email campaign variables tested

times recognized as email marketing thought leader

Success Stories

ready to

revolutionize your email marketing?




Revenue at all costs is not sustainable.   AFTER MANAGING AND SENDING LITERALLY THOUSANDS OF EMAIL CAMPAIGNS, I HAD A LIGHTBULB MOMENT.   For every business I’ve worked in, the goal is to make revenue at all costs, and I did. At one company, email campaigns made...

read more
Rules to Avoid Spam Filters when Email Marketing

Rules to Avoid Spam Filters when Email Marketing

How much time have you spent wondering and trying to figure out WHY your emails are ending up in the SPAM folder? There’s gotta be a rule book or something that spells out spam rules for email marketing! Well, my virtual friend, wonder no more. I’m guiding you through...

read more
How to Make Your Site Traffic Stick

How to Make Your Site Traffic Stick

In the tech world, people talk about user experience and creating sticky products A LOT.  Thinking about your service or product from the perspective of the user helps you build something that is valuable enough for your users to stick around.   Instead of just...

read more



Emily McGuire



With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, Emily loves sharing the mistakes and strategies of email marketing done well.

You’ll typically find her with a cup of coffee in hand because #momlife. When her head isn’t in her laptop, you can find her chasing her kid, reading a book or binging trashy TV.

Karen Boehl

Operations Manager


Karen has spent over 10 years overseeing marketing and operations in fast-growing small businesses. She geeks out on efficiency, tidy spreadsheets, and helping others achieve their best.

Pre-pandemic, Karen loved to travel. But these days she gets her adventure from gardening, watching her daughter grow, and trying desperately to teach her dog to talk with those buttons she saw on Instagram.

Shelley Costello

Marketing Operations Coordinator


Working 15+ years in Hospitality, Theater Programming, and Project Management, Shelley has moved into using her skills to take on the Marketing world.

Shelley is a California native, but calls Michigan her home. She considers chasing her kids her daily work out and loves a good glass of boxed Costco wine.

To make your experience on this website better, we use cookies.
Revolutionize Your
Email Open Rates