Find Your Strengths

Do you know your own strength?

You're probably focusing on the wrong things.

I know I have been.

It's very easy to think about all of the things you don't know how to do. 

Email design? Email copywriting? Email content? Automation!?

The struggle is real.

Here's a new thought that was recently presented to me: what are you really really really good at?

No, the answer is not “looking pretty.”

I've found the things I can't quite get into and learned how to ask for help.

But what I haven't learned is how to really capitalize on the things I'm really good at and how to use them to my advantage.

I recently took a Strengths Finder assessment that really opened my eyes.

It gave me my top 5 strengths, and it unlocked something for me.

My top strength: CONTEXT

From the assessment: People exceptionally talented in the Context theme enjoy thinking about the past. They understand the present by researching its history.

That is ME. I like to know where people are coming from so I can see how to move forward.

It helps me see the whole picture (not a tiny snapshot), so I can take into account all of the moving parts.

What do you do with that info? It's helping me dig into how I help my clients by finding the right questions.

Because sometimes finding the right question is better than finding an answer.

Wanna check it out for yourself? The basic assessment is $20 but totally worth it.

After you take it, tell me what you learned!

Anyone who knows me, knows I'm into Harry Potter.

Who doesn't squee with nerd love when it comes to fantasy fiction?

Not you? Oh. Cool. Me neither. (But yes, me.)

On my quest to learn more about my personality, someone recommended trying the Harry Potter House Sorting Hat Quiz. 

Sadly, I am not Gryffindor. But I am a RAVENCLAW. I am shocked. SHOCKED.

Here's what that means according to the quiz: Your personality shows a high degree of work ethic and humility, which are valued among members of Ravenclaw House. 

OK. That makes more sense. 

If you're feeling it, take a look at the quiz and tell me which house you were sorted into!

Email Inspiration – TheHustle Welcome

This week's email comes from The Hustle.

Their business is newsletters. Literally news-letters.

They're part of the recent boom of daily email news digests. Too busy/tired to read/listen to the news?

Their daily emails send you the headlines plus a little extra from the business world.

Take a scroll, check out this copy heavy Welcome email and then read the 3 things that make it worth repeating.

Here's what I love about this email:

ALL COPY: There is a lot of discussion about images in email. I get asked about it frequently from people managing their own email campaigns. How many images do you use? How much copy?

It depends on your industry. If you're a design-driven brand, then yes, visuals are a must.

A copy-only email has its time and place. They can improve your inbox placement for one. They also have a shorter load time on devices. (images take longer to load). That's important for people experiencing slow internet connections.

FRIENDLINESS: Look how friendly this email is!

I feel like I'm already friends with the CEO of The Hustle. Sam is directly addressing me, the reader and what it means for someone to sign up for emails. 

Giving someone your personal information (i.e. email address) is a trust thing at the end of the day, and Sam put my fears at ease (and makes me LOL)

SHORT AND SWEET This email is concise. 

Big, long blocks of text make people's eyes glaze over. You expect me to read all of that!?

This email includes LOTS of line breaks and plenty of spacing between the lines. (It's also called line height.)

Got it? Now. What can you do to play with your emails this week?