Email Inspiration – Ellanyze

Get Inspired

One inspirational email.

Three easy takeaways.

wish I could take credit for this week's email. It's a newsletter series called Short and Sweet by the lovely, Janelle Reichman.

She owns and operates Ellanyze, a front end web development company.

She is one of the kindest humans I've met in Ann Arbor, MI. She freely gives her time and is a talented WordPress developer.

Her Short & Sweet series is just that. Short and sweet.

Janelle highlights something that has stuck out to her every week – which is either an artist, a business hack or a website tip.

It's easily digestible and a joy to read.

Take a scroll, check out this example of Ellanyze's Short and Sweet, then read the 3 easy things that are worth repeating.

Here's what you should copy from this email: 


Do you see how short this email is? 

We often can only grab our email subscriber's attention for a fraction of a minute. Maybe more if we're lucky.

In a crowded inbox, how do you make sure people read your content?

Make it short.

I often seen people try to cram as much content in an email as possible. 

Cut down the copy and highlight the most important parts of your business as possible.


I immediately want to know more about what's happening in this email based on the visual.

My curiosity is piqued.

Is it an overly stylized image? No.

It's a beautiful graphic that she cropped for the size of her email. That's it.

Don't overcomplicate your graphics. They don't need to by hyper-stylized.

It just needs to be eye-catching.


I often see CTA's buried in the bottom of emails.

Here, Janelle makes her Discovery Call CTA button bold and beautiful.

There is no missing it.

If I want to talk to Janelle, I know exactly how to do that.

Don't hide your CTA's.

Don't make your subscribers hunt to find how to contact you. The harder you make it for them, the less likely they are to follow through.


Now, what can you do to play with your emails this week?

Email Inspiration – Fab Oops

Get Inspired

One inspirational email.

Three easy actions.

Fab? Yes.

That's all I have to say about this email.

End of blog.


Have you been like the thousands of other people who sent something out and realized there was a mistake?

Oh, you haven't?

Cool cool cool.

Then, I'm just writing this for myself then.

OK, self. You made a mistake. You sent out an email with the wrong link, the wrong headline or the wrong subject line.


The world is ending.

Oh, wait. It's not ending. Weird.

Pick yourself back up and figure out how to fix it.

First step, admit you made a mistake.

Second step, delight your audience with a fantastic Oops email.

That's what Fab did with today's inspiration.

Take note and figure out how to bounce back gracefully.

Here's what you should copy from this email: 


Yes, you're mortified that you just made a mistake.

Guess what? We all do it.

Sorry to be the one to tell you that you're not special in that regard.

There's nothing better than deflecting embarrassment with humor.

A weird coping mechanism? Maybe.

It's definitely not something I do.

But it does put people at ease. They forget to be made when they're smiling.


Pinpoint what happened. Name it. Say it out loud.

Do what you have to do identify the mistake.

What's worse than making a mistake? Not admitting to it and naming it.

People feel like they're having something pulled on them because it lacks transparency.

Name it so you can move on.


In case this isn't obvious, give them the correct info in the follow-up email.

Give them the opportunity to take the action you wanted them to take.

BONUS: Can you give an apology offer? Maybe a discount, a freebie or a sweet pic of your baby niece (with mom's permission of course)?

People appreciate it when you go the extra mile any time during their customer journey. Don't let this opportunity be any different.


Now, what can you do to play with your emails this week?