Something is better than nothing

Last week, I was on a call for with the Beta group of my course Email Marketing Like a Boss. We were talking about that week’s lesson on planning content.

As we were chatting about a very common and natural fear of putting content and creative work out into the digital world, I remembered the advice I give everyone when they go through a workshop with me.

Something is better than nothing.

Let me say that again.

Something is better than nothing.

For all of my perfectionist friends, this might resonate with you more than anything.

When you’re paralyzed with sheer overwhelm of all of the possibilities of offers and programs and content you’re putting out there.

When you’re trying to find the exact right word for the feeling you want to convey or the pain point your customer is experience.

When you’re making yet another tweak to that design or photo filter.

When you’re about to hit the send button on that email but your finger pauses over your mouse or just above your smartphone screen.

It’s doubt creeping in.

Fear that no one will respond to your offer or content.

Fear that someone will catch you playing the expert.

Fear that someone will read your words and wonder how you’ve managed to get this far in the world.

Fear that someone will see your design and wrinkle their nose at the imperfect alignment of your fonts.

I hear you.

I see you.

I am you.

That’s why I repeat it over and over again.

Something is better than nothing.

When you get trapped into that perfectionist loop, you get paralyzed.

And what inevitably happens? You close your eyes and click send (and the world doesn’t crumble) OR you frantically hit the backspace key to delete every word you just poured over.

When you give in to that fear. You don’t even try.

You don’t even try to fail.

And the failure is the good stuff. Those are the tough lessons that teach us what to try next or what to tweak.

And with everything you send or schedule, you get a little bit more confident. You get a little bit more sure of what you’re doing. You find one more thing to improve on the next time.

Your first try is not going to be as pretty as you’d like it to be.

You gotta let that go.

Just do something. Anything. Let yourself fail and try again.

That’s how you put creative work (like emails) out into the world and connect and get better.

If you need someone to cheer you on, I’m here.

Emily

How to get your emails out of the SPAM folder

This is the question I get most often. How do you make sure your emails don’t end up in the SPAM folder?
I answer it often enough that I made a video for you!
Check it out. It’s only 4 minutes long with this mug talkin all of the good info at you.

A Productivity Hack That Only Takes a Minute

I’m interrupting your regularly scheduled email inspiration/tip for some productivity advice.

I know you want to learn from the master over here.

And by “master,” I mean shiny object syndrome expert.

Oooo a new tech tool!?!? Wait. Where did the last 2 hours go?

But seriously, here’s a tool I keep forgetting about and rediscovering. It’s like a tiny treasure I keep from myself and then remember when I get the overwhelms.

AND it only takes a minute to set up.

INBOX PAUSING

Whaaaaaaaaaaat!? I know.

If you’re like me and keep your email inbox up at all times (because everyone will scratch their eyeballs out if you don’t respond to their email in 30 seconds), then you know how distracting it gets.

I installed Boomerang for my Gmail and G suite emails and it comes with INBOX PAUSE.

If you don’t know what Boomerang is, it’s also its own productivity hack. It can send back emails that you sent that the recipient didn’t respond to. It can also schedule emails in your inbox.

SO COOL.

Weirdly, I mainly use it for the Inbox Pause feature.

When I’m trying to focus, I flip on the pause switch which defaults to 2 hours.

I know what you’re thinking. Why not just close out your email?

When I’m trying to dig through my emails for one tiny detail that I cant remember, I end up losing time because OH LOOK ANOTHER NEW EMAIL. It’s NEW! It’s SHINY! Must read it!

You know that song and dance.

And for all of you Outlook users, there’s a similar function. It’s called “Work Offline”.

Seriously, it’s a game-changer.

Halloween emails don’t have to be scary 👻

OK, calm down.

That joke was hilarious but not *that* hilarious.

I’ll wait for you to stop laughing.

No? Didn’t laugh at all? Fine. I’ll save my best stuff for later.

I hate to break it to you. The holidays are on us.

First, Halloween. Then, Thanksgiving. Then, Christmas. You know the drill.

It’s a comically out-of-control snowball that is about to scoop you up in its demolishing descent.

Some of you may be in businesses that do not sell anything related to holidays.

That’s fine.

But it’s kind of weird *not* to acknowledge a celebratory season, right? (Unless that’s really, really not your thing or your brand).

And even if it’s not your thing, you don’t have to go overboard with the all of the words you can replace a syllable with the word “boo.”

OK, now I have to do it. Ready?

Boo-tiful, a-boo-rable, fa-boo-lus, boo-ty…

OK. I’m out. That didn’t take long.

Back to emails here.

What I’m really trying to say is, that you don’t have to go all out for a holiday email, like Halloween. You can keep it keep it super simple.

A fun color change, a cute little boo pun, an emoji in the subject line.

Find a way to celebrate the ordinary with people who are looking for something to celebrate.

Here’s an incredibly easy, fun, simple example of a Halloween email that’s worth taking note.

 

Subject Line from original email: Humongous Halloweekend Sale 🎃

 

Here’s what you should copy from this email: 

COLOR: 

Postable used a bright orange background color with white font and a black CTA button.

The background color immediately brings Halloween to mind.

The bright color also helps contrast against the white font and black CTA button making everything “pop”.

SUPER SIMPLE: 

A marketing email doesn’t have to be five million paragraphs long.

If you have a promotion or simple message you want to get out to your audience, consider a brief, direct email that gets your point across!

SUBJECT LINE EMOJI: 

Seasonal emojis for the win! Emojipedia as collections of seasonal emojis to pull from.

Sprinkle one here and there in your subject lines during the season and feel all of the Halloween goosebumps.

Check it out —-> https://emojipedia.org/halloween/

GOT IT?

Now, what can you do to play with your emails this week?