Flourish and Grit


Email Marketing


We create, retain, and sustain powerful customer relationships

Sticky Experiences For
Site Visitors Leads Customers Users Learners

Email marketing isn't dead. The way we think about email marketing is.

Grab an email address and you have infinite potential to follow up with your users, leads, customers, learners, site visitors, you name it.

Every digital touch becomes an opportunity to bond with your audience through personalized email messaging.

revolutionizeyour email marketing

Nurture Relationships

Warm your leads and customers, and users with valuable, timely messaging that makes them fall in love with you.

remove the guesswork

Pinpoint and connect at critical moments in your customers' journey to nurture more sales.

Stop Leaking Sales

Automated email campaigns that deliver relevant offers and messaging without you having to think about it.


email campaigns launched

million $$ in campaign revenue

Email Service Providers Mastered

times we've watched the entire Schitt's Creek series

turn your list lurkers loyalcatch & convert system

1. Map

Map out your customers' journey with your brand from website to inbox and back again.

2. Catch

Identify key touchpoints and strategies that are critical for nurturing more sales.

3. Convert

Create a powerful email program that guides your customers to convert over and over again.

Success Stories

I'm Emily McGuire

I'm the Owner and Chief Email Marketer of Flourish & Grit: An Intentional Email Marketing Studio.

With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, I love sharing the mistakes and strategies of email marketing done well.

You’ll typically find me with a cup of coffee in hand because #momlife. When my head isn’t in my laptop, you can find me chasing my kid, reading a book or binging trashy TV.

the latest actionable insights

from the blog


  Write a better subject line!⁠”⁠ ⁠“Get more people on the list!⁠”⁠ ⁠“Sprinkle a few emojis in there!⁠”⁠ ⁠ You've heard it and thought it. The elusive search to increase your open rates. New subject line tactics over and over trying to get more people to open....

Crisis marketing checklist

Global health crisis, pandemic response, racial violence percolating, political insurrection. Those were the major national crises we dealt with in 2020 and 2021. You'd think we would be seasoned by now for scrapping our campaign plans. But that's what happens in a...

Customer Journey and Email Marketing

The right message at the right time to the right customer.

That's how email marketing has been positioned for YEARS.

Somehow, magically show up in the inbox RIGHT when your customer needs another reminder you're there to help with their first purchase, next purchase, or renewing.

But how and when and (most importantly) WHY?