We are a micro-marketing agency that specializes in email and customer journey.

In short, we help nurture people and profits with email marketing.

who you are

You’re running a lean business and/or marketing team that is ready to scale, and you’re probably struggling with…


Underutilized Email List

You know you could be doing more with your email list and email service provider, you just don’t know what.

Your Audience Isn't Sticking

You’re driving traffic to your site, app, or offerings but not getting people to stick around and convert.

Lack of Direction

All of the advice about email marketing out there is overwhelming. You need a plan to move forward.

who we are

We are a micro-marketing agency that gives a fork about how email marketing impacts the customer journey and the world.

Founded by Emily McGuire in 2018, we’ve grown from a solo shop to a confidently curated team of marketers with a passion for helping clients build and retain customer relationships at scale.

What qualifies us?

  • 20+ years of cumulative marketing experience.
  • Lead campaigns that earned millions of dollars in revenue.
  • Built and sent over 3,000 email campaigns.
  • A smattering of Master’s Degrees.
  • Wide variety of industry experience: e-commerce, b2b, SaaS, nonprofits, Ed Tech, hospitality.

Along the way, we’ve infused our commitment to making this world better than how we found it into all of our work.

That means we consider the social and environmental impact of the projects we take on.

In short, we’re email and marketing nerds who give a shit about this world we call home.


Plain and simple, we help you create, retain, and sustain powerful customer relationships with the following services.

Kick Ass Copywriting

Catch and convert your subscribers over and over again with email strategy and conversion-optimized copywriting

Email Marketing Automation

Send personalized email campaigns at scale.

Email Marketing Consulting

Get the email marketing strategy you need to crush your KPIs.

Email Marketing Audit & Roadmap

Find your way forward by digging into your current email program, customers, and systems.

CRM Consulting & Management

Your CRM might also be your Email Service Provider. Maximize your usage with customized management and strategy to scale your marketing program.

Email Marketing Operations

Crank out campaigns faster with fewer errors by streamlining your marketing operations.


We’ve worked with almost every tool out there. We can help you audit, build and automate your email program in the system you’re most comfortable with.

Here are just a few we’ve mastered:










and many more…

*Official Partner

ready to

join the revolution?


Emily McGuire



With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, Emily loves sharing the mistakes and strategies of email marketing done well.

You’ll typically find her with a cup of coffee in hand because #momlife. When her head isn’t in her laptop, you can find her chasing her kid, reading a book or binging trashy TV.

Megan Morrow

Head of Marketing Operations & Strategy


Megan has worked in marketing and communications for 14+ years and brings experience from the non-profit, political and tech world.

As a strong believer in the power of storytelling as a change-making tool, she is passionate about amplifying the stories of organizations building a better world.

Megan has lived all over the place, but is proud to call Madison, WI home. Likes include her geriatric pets, pimple popping videos and crystals. Dislikes the Oxford comma.

Shelley Costello

Marketing Operations Coordinator


Working 15+ years in Hospitality, Theater Programming, and Project Management, Shelley has moved into using her skills to take on the Marketing world.

Shelley is a California native, but calls Michigan her home. She considers chasing her kids her daily work out and loves a good glass of boxed Costco wine.

ready to

join the revolution?