ABOUT

FLOURISH & GRIT

We are an email marketing agency that nurtures people and profits with high-touch services, courses, and programs.

who you are

You're running a lean business and/or marketing team that is ready to scale, and you're probably struggling with…

i

Underutilized Email List

You know you could be doing more with your email list and email service provider, you just don't know what.

Your Audience Isn't Sticking

You're driving traffic to your site, app, or offerings but not getting people to stick around and convert.

Lack of Direction

All of the advice about email marketing out there is overwhelming. You need a plan to move forward.

who we are

We are a micro-marketing agency that gives a fork about how email marketing impacts the customer journey and the world.

Founded by Emily McGuire in 2018, we've grown from a solo shop to a confidently curated team of marketers with a passion for helping clients build and retain customer relationships at scale.

What qualifies us?

  • 20+ years of cumulative marketing experience.
  • Lead campaigns that earned millions of dollars in revenue.
  • Built and sent over 3,000 email campaigns.
  • A smattering of Master's Degrees.
  • Wide variety of industry experience: e-commerce, b2b, SaaS, nonprofits, Ed Tech, hospitality.

Along the way, we've infused our commitment to making this world better than how we found it into all of our work.

That means we consider the social and environmental impact of the projects we take on.

In short, we’re email and marketing nerds who give a shit about this world we call home.

OUR MISSION

We are committed to considering the financial, social, and environmental consequences of our work. Without that, we are generating revenue at all costs, even if it comes at the expense of the health and safety of our businesses, communities, and planet.

OUR VALUES

Empathy

Being a good marketer (and person) means understanding our audience as what they are: human.

Impact

We are guided by the impact of our work and how it contributes to creating a better world.

Equity

The best relationships are built on mutual respect. If it doesn’t work for everyone in a relationship, it works for no one.

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THE TEAM

Emily McGuire

Principal

 

With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, Emily loves sharing the mistakes and strategies of email marketing done well.

You’ll typically find her with a cup of coffee in hand because #momlife. When her head isn’t in her laptop, you can find her chasing her kid, reading a book or binging trashy TV.

Karen Boehl

Operations Manager

 

Karen has spent over 10 years overseeing marketing and operations in fast-growing small businesses. She geeks out on efficiency, tidy spreadsheets, and helping others achieve their best.

Pre-pandemic, Karen loved to travel. But these days she gets her adventure from gardening, watching her daughter grow, and trying desperately to teach her dog to talk with those buttons she saw on Instagram.

Shelley Costello

Marketing Operations Coordinator

 

Working 15+ years in Hospitality, Theater Programming, and Project Management, Shelley has moved into using her skills to take on the Marketing world.

Shelley is a California native, but calls Michigan her home. She considers chasing her kids her daily work out and loves a good glass of boxed Costco wine.

ready to

join the revolution?

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