Automation and Tagging in Constant Contact

How to automate email campaigns in Constant Contact.

There are a TON of Email Service Providers (ESPs) out there.

They each have their pros and cons, and whether or not they are perfect for you depends on what you want to accomplish.

You started in Constant Contact because you wanted to send out a simple newsletter.

An update about your products, services, business, and life once per month is all you really wanted to do.

But you’re ready for more. You’re ready to start getting more intentional about your email marketing which typically means an automation or two.

I’ve got some good news and bad news for ya.

 

Let’s start with the good news

Constant Contact is perfect for simple automations.

You can trigger a series of emails once someone joins your list or purchases a product or service.

It’s simple and easy to set up.

In fact, they have an entire help article on how to do just that. Go ahead and check it out and get the step-by-step process.

Your welcome series would be an excellent campaign to set up for that scenario.

Here’s roughly what that would look like in an automation:

  1. Trigger: Contact joins your list.
  2. Send Email: Welcome Email
  3. Wait: 2 Days
  4. Send Email: Welcome Email 2
  5. Wait: 2 Days
  6. Send Email: Welcome Email 3
  7. Wait: 2 Days
  8. End Automation

 That’s about the extent of the type of automation Constant Contact can do.

Which Brings Us To The Bad News

If you want to personalize your automation beyond something simple, Constant Contact isn’t going to cut it.

For example, let’s say that your welcome series includes a special offer for joining your email list.

And let’s say that you have 5 emails in your welcome series.

IF they take advantage of your special offer in the second email, you don’t want them to get the rest of your emails.

So how do you eject them from the automation so they stop getting the emails that are no longer relevant to them?

(Sorry to be the bearer of bad news!)

Like I said, Constant Contact is an excellent tool for doing simple email marketing work. If that’s what you’re interested in doing, then keeping doing it.

If you want to get more sophisticated with your email campaigns, it might be time to start exploring a new ESP.

 

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