“Best” Practices For Using Images in Email
2. Mobile Responsiveness.
3. Text On Images
So maybe having your entire email ALL images isn't the greatest strategy for some. If you keep all of the above in mind, you can probably get away with it.
I've heard that having an all image email can get your email marked as SPAM. I have not seen that to be true.
Some recommend to keep your images to 20% of the entire email campaign because of this.
My recommendation is to sprinkle images throughout your campaign. If you're strapped for resources, include a nice header image with the title of your content and then place everything else as text and buttons in the email.
Plus, if your email is mostly text, it is much easier to make sure it is mobile responsive across devices, browsers and email clients.
Wrapping up, here's what you need to remember about including images in your campaigns.
- Visual appeal of an email is important, but don't let beautiful design trump usability.
- If you're using a lot of images, make sure they are mobile responsive and have alt-text.
- Break up your images and include text with them to make sure they are legible across devices.