Flourish & Grit Blog
Uncover hidden revenue in your email list
Resource List: Diverse Stock Photography
Business is not as usual. This year, we have scrambled to change our physical spaces for work. The recent weeks have asked us to change the mindset of how we work. To change what we assume about who we work with and who our customers are. The change is internal. It's...
Uncover Hidden Revenue In Your Email List
get email marketing tips, tricks and trends delivered straight to your inbox (on the weekly-ish)
Email Inspiration Treasure Chest
When you're trying to design the perfect email, it's hard to envision the end product. That's why every pro email marketer looks for ideas and inspiration from the top marketers in the world. But where do you find inspiration? Lucky for you, I've been collecting the...
Emails that matter: responding to racial violence in America
I don't have the right words for what's going on in our country right now. (Not) surprisingly, many of us do not either.
But guess what all of us are doing? We're stumbling through it.
The Ultimate Email Copywriting Tip That Will Connect AND Convert
The Ultimate Email Copywriting Tip That Will Connect AND Convert Copywriting scares me. It's hard to get the tone and value down pat so that people LOVE to read what I have to say and want more. After years of toiling away, making a lot of mistakes, I finally hit on...
3 Email Design Mistakes and How to Avoid Them
3 Email Design Mistakes and How to Avoid Them When it comes to email marketing, learning how to design an email can be tricky. Sometimes it's easier to learn from others' mistakes to learn what to avoid. That's why I put together this handy video: Three Email Design...
“Best” Practices For Using Images in Email
"Best" Practices For Using Images in Email When you're not sure how to fully leverage images in your email campaigns, you can get stuck scratching your head longer than it takes to design the entire email. I get it. The back end email world can get complicated...
How are YOU showing up in the inbox right now?
How are you showing up in the inbox?
If you have something that will help alleviate fears, reduce stress, or genuinely add value to your customers and subscribers right now, then you NEED to be showing up in the inbox.
Email Marketing Inspiration – COVID19 Edition
Wondering what to put your in email campaigns? You're not alone. On top of the stress of trying to stay safe, stay healthy, take care of people you love, worrying about an uncertain economic future, and the gamut of other issues this is all bringing up, you ALSO have...
Email Marketing In The Time of COVID-19
Hoooooooo boy. It has been a week. It. has. BEEN. A. WEEK. How are ya doin' out there? Panicking? Same. The comforting part is that we're all in this together. In the US, we're all facing common challenges; economic uncertainty, health concerns, childcare, food...
Part Three – Spam Folder Rescue
We're on PART THREE of SPAM FOLDER RESCUE!<cue fog horn noise> I know you've been waiting for this hit your inbox ALL WEEK, so let's get to it. First of all, let's recap what we've gone over so far. We've talked about key terms you need to know about the world...
Part Two – Spam Folder Rescue
If you're anyone who is anyone and you send email campaigns out into the world, you've probably pulled your hair out trying to figure out how to get your emails out of the SPAM folder. I'm on a mission to protect your hairline. 😉 We talked about vocab last week when...
How to Warm an Old Email List
How to Warm an Old Email List Whether you have an email list you've never sent to or have been on a break, it's scary to start sending emails to people who haven't heard from you in a bit. I've got a few tips on how to warm that audience back up. Check it out!
Spam Folder Rescue: Part One
How much time have you spent wondering and trying to figure out WHY you're emails are ending up in the SPAM folder? Well, my virtual friend, wonder no more. I'm guiding you through the steps you need to know in order to get your emails OUT of the SPAM folder and into...
CONTROVERSIAL: Stop Sending Newsletters
CONTROVERSIAL: Stop Sending Newsletters Seriously. Staaaaaaaaaaaawp. The term itself comes from when marketers were printing and MAILING paper newsletters. The world has changed. Your audience is not sitting down to open up that paper newsletter with little to no...
CANVA'S LATEST FEATURE RELEASE WILL MAKE YOU WANT TO SING FROM THE TALLEST MOUNTAIN.
Ready for some nerd action!? I knew you were. I have 2 forehead-smacking pieces of advice for you this week, so that you can make email maaaaaaagic happen. 1. HOW TO WARM UP AN OLD EMAIL LIST Whether you have an email list you've never sent to or have been on a break,...
How to personalize your email content without being creepy
Personalization is king in the digital marketing world.
Consumers expect personalization. (https://www.retailcustomerexperience.com/news/consumers-expect-personalization-reveals-report/
But as most data researchers know, what people say they want and how they actually behave are two different things.
So when your aunt can't understand why she went to go shopping for a new pair of slippers online and now sees an ad for slippers everywhere she goes on the the internet “HOW DID THEY KNOW!?” You can just give her a knowing shrug.
People get creeped out easily when their behavior online is reflected back to them in unlikely spots.
3 Ways to Know if Your Newsletter Is Working
You’ve been pouring all of this work, dedicating all of these resources to your email campaigns, and you’re just not sure if it’s what your audience wants or makes them want to buy.