Flourish & Grit Blog

Harness the full power of email marketing.

Email Marketing Inspiration – COVID19 Edition

Email Marketing Inspiration – COVID19 Edition

Wondering what to put your in email campaigns? You're not alone. On top of the stress of trying to stay safe, stay healthy, take care of people you love, worrying about an uncertain economic future, and the gamut of other issues this is all bringing up, you ALSO have...

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Email Marketing In The Time of COVID-19

Email Marketing In The Time of COVID-19

Hoooooooo boy. It has been a week. It. has. BEEN. A. WEEK. How are ya doin' out there? Panicking? Same. The comforting part is that we're all in this together. In the US, we're all facing common challenges; economic uncertainty, health concerns, childcare, food...

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Part Three – Spam Folder Rescue

Part Three – Spam Folder Rescue

We're on PART THREE of SPAM FOLDER RESCUE!<cue fog horn noise> I know you've been waiting for this hit your inbox ALL WEEK, so let's get to it. First of all, let's recap what we've gone over so far. We've talked about key terms you need to know about the world...

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Part Two – Spam Folder Rescue

Part Two – Spam Folder Rescue

If you're anyone who is anyone and you send email campaigns out into the world, you've probably pulled your hair out trying to figure out how to get your emails out of the SPAM folder. I'm on a mission to protect your hairline. 😉 We talked about vocab last week when...

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Spam Folder Rescue: Part One

Spam Folder Rescue: Part One

How much time have you spent wondering and trying to figure out WHY you're emails are ending up in the SPAM folder? Well, my virtual friend, wonder no more. I'm guiding you through the steps you need to know in order to get your emails OUT of the SPAM folder and into...

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CONTROVERSIAL: Stop Sending Newsletters

CONTROVERSIAL: Stop Sending Newsletters

CONTROVERSIAL: Stop Sending Newsletters Seriously. Staaaaaaaaaaaawp. The term itself comes from when marketers were printing and MAILING paper newsletters. The world has changed. Your audience is not sitting down to open up that paper newsletter with little to no...

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How to personalize your email content without being creepy

Personalization is king in the digital marketing world.

Consumers expect personalization. (https://www.retailcustomerexperience.com/news/consumers-expect-personalization-reveals-report/

But as most data researchers know, what people say they want and how they actually behave are two different things.

So when your aunt can't understand why she went to go shopping for a new pair of slippers online and now sees an ad for slippers everywhere she goes on the the internet “HOW DID THEY KNOW!?” You can just give her a knowing shrug.

People get creeped out easily when their behavior online is reflected back to them in unlikely spots.

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3 Holiday Email Campaign Ideas

It's here! It's here! It's here! The holidays are on us and you and your inbox are about to get STUFFED. (Get it!? Like a turkey!) Sometimes I don't know what to do with myself. Instead of begging the Google gods for inspiration, I thought I'd throw you some ideas on...

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Best Alternatives to Mailchimp

It's not secret that I dislike Mailchimp. Talk to me for 5 minutes and I'll tell you why. We don't have five minutes, so I'll go ahead and jump right in. 1. The templates ARE NOT flexible. You are at the mercy of their templates every time you design an email. Want to...

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Something is better than nothing

Last week, I was on a call for with the Beta group of my course Email Marketing Like a Boss. We were talking about that week's lesson on planning content. As we were chatting about a very common and natural fear of putting content and creative work out into the...

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How to get your emails out of the SPAM folder

This is the question I get most often. How do you make sure your emails don't end up in the SPAM folder? I answer it often enough that I made a video for you! Check it out. It's only 4 minutes long with this mug talkin all of the good info at you.

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A Productivity Hack That Only Takes a Minute

I'm interrupting your regularly scheduled email inspiration/tip for some productivity advice. I know you want to learn from the master over here. And by "master," I mean shiny object syndrome expert. Oooo a new tech tool!?!? Wait. Where did the last 2 hours go? But...

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Halloween emails don't have to be scary ?

OK, calm down. That joke was hilarious but not *that* hilarious. I'll wait for you to stop laughing. No? Didn't laugh at all? Fine. I'll save my best stuff for later. I hate to break it to you. The holidays are on us. First, Halloween. Then, Thanksgiving. Then,...

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Creating a subject line that can't be ignored

We're on WEEK 3 of Open Rate Month. So far, we've covered what open rates really mean about the your email program, the health of your email list and NOW (trumpet noises) we're gonna talk about juicy subject lines. Yes, they make a difference on how many people open...

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Boost your open rates on the very next email you send

  Week 2 into Open Rate August and we're ready for the least sexy email hacks you've come across. Last week, we talked about what an email open actually means. (Reminder: OPEN RATE = # CONTACTS SENT THE EMAIL/# OF UNIQUE OPENS)Brands tend to have a reactive...

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