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As a marketer, you're a leader. You are LEADING and GUIDING your subscribers to convert. If it's not clear what's in it for your subscriber, they'll stop reading. They'll ignore your emails. They'll eventually unsubscribe. Let's walk through a real-life example. I...

"Best" Practices For Using Images in Email When you're not sure how to fully leverage images in your email campaigns, you can get stuck scratching your head longer than it takes to design the entire email. I get it. The back end email world can get complicated...

As we all know, coming up with creative for marketing campaigns is only half the battle. The other half: executing an email marketing campaign. Between five million links that go in an email, the right list, segment, and send date and time, there are too many pieces...

How to Turn Around an Email Marketing Mistake DON’T BEAT YOURSELF UP. WE ALL DO IT. Seriously. We've all been there.  In my case, it's hitting send on an email and realizing I sent it to the wrong list.  It's seeing the final email launch after four people reviewed...

How to Use Images in Email Effectively When you're not sure how to fully leverage images in your email marketing, you can end up scratching your head longer than it takes to design the entire email. I get it. Email marketing production gets complicated quickly, and...

How much time have you spent wondering and trying to figure out WHY your emails are ending up in the SPAM folder? There’s gotta be a rule book or something that spells out spam rules for email marketing! Well, my virtual friend, wonder no more. I’m guiding you through...

Flourish & Grit honors balance. (Hello, Libra over here!) It doesn't take one thing to get by in this world. It takes a village of support & experience. Flourish & Grit symbolizes the balance of the aspiration and experience it takes to persist through the...

The world of privacy settings, email marketing, and general inbox fatigue is constantly changing. How will I know I’m not violating a policy or regulation? How will I know my emails are getting to the right people? How will I know if my emails even get read? How will...

I’m getting 2016 GDPR vibes from Apple’s pixel announcement in early June.  #pixelgeddon Here’s what happened. According to The Verge, Apple announced Mail Privacy Protection, which will limit the amount of data that people who send you emails can collect about you....

How to automate email campaigns in Constant Contact. There are a TON of Email Service Providers (ESPs) out there. They each have their pros and cons, and whether or not they are perfect for you depends on what you want to accomplish. You started in Constant Contact...

Update 6/24/2021: This just in! Google Grants A Third-Party Cookie Reprieve, Delays Deprecation By Two Years Original Post: It’s been over a year since Google announced they are going to stop supporting third-party cookies in Chrome. (Those helpful little things that...