Flourish & Grit Blog
Harness the full power of email marketing.
Best Alternatives to Mailchimp
It's not secret that I dislike Mailchimp. Talk to me for 5 minutes and I'll tell you why. We don't have five minutes, so I'll go ahead and jump right in. 1. The templates ARE NOT flexible. You are at the mercy of their templates every time you design an email. Want to...
Something is better than nothing
Last week, I was on a call for with the Beta group of my course Email Marketing Like a Boss. We were talking about that week's lesson on planning content. As we were chatting about a very common and natural fear of putting content and creative work out into the...
How to get your emails out of the SPAM folder
This is the question I get most often. How do you make sure your emails don't end up in the SPAM folder? I answer it often enough that I made a video for you! Check it out. It's only 4 minutes long with this mug talkin all of the good info at you.
A Productivity Hack That Only Takes a Minute
I'm interrupting your regularly scheduled email inspiration/tip for some productivity advice. I know you want to learn from the master over here. And by "master," I mean shiny object syndrome expert. Oooo a new tech tool!?!? Wait. Where did the last 2 hours go? But...
Halloween emails don’t have to be scary 👻
OK, calm down. That joke was hilarious but not *that* hilarious. I'll wait for you to stop laughing. No? Didn't laugh at all? Fine. I'll save my best stuff for later. I hate to break it to you. The holidays are on us. First, Halloween. Then, Thanksgiving. Then,...
Creating a subject line that can’t be ignored
We're on WEEK 3 of Open Rate Month. So far, we've covered what open rates really mean about the your email program, the health of your email list and NOW (trumpet noises) we're gonna talk about juicy subject lines. Yes, they make a difference on how many people open...
Boost your open rates on the very next email you send
Week 2 into Open Rate August and we're ready for the least sexy email hacks you've come across. Last week, we talked about what an email open actually means. (Reminder: OPEN RATE = # CONTACTS SENT THE EMAIL/# OF UNIQUE OPENS)Brands tend to have a reactive...