BLOG

Revolutionize your email game with strategy, tips, and tricks.

FEATURED BLOG

EMAIL SUBJECT LINE BEST PRACTICES FOR 2021—AND WORDS TO AVOID

EMAIL SUBJECT LINE BEST PRACTICES FOR 2021—AND WORDS TO AVOID

  Write a better subject line!⁠”⁠ ⁠“Get more people on the list!⁠”⁠ ⁠“Sprinkle a few emojis in there!⁠”⁠ ⁠ You've heard it and thought it. The elusive search to increase your open rates. New subject line tactics over and over trying to get more people to open....

read more

uncover hidden revenue in your email listget email marketing tips, tricks and trends delivered straight to your inbox on the weekly-ish

Crisis marketing checklist

Crisis marketing checklist

Global health crisis, pandemic response, racial violence percolating, political insurrection. Those were the major national crises we dealt with in 2020 and 2021. You'd think we would be seasoned by now for scrapping our campaign plans. But that's what happens in a...

read more
Customer Journey and Email Marketing

Customer Journey and Email Marketing

The right message at the right time to the right customer.

That's how email marketing has been positioned for YEARS.

Somehow, magically show up in the inbox RIGHT when your customer needs another reminder you're there to help with their first purchase, next purchase, or renewing.

But how and when and (most importantly) WHY?

read more
Write a subject line that can't be ignored

Write a subject line that can't be ignored

  I've tested and tested and tested subject lines for a wide variety of industries (ecommerce, retail, b2b, salons, health coaches). You name it, I've tried it. Are there generalized strategies that get more opens? Yes, there are a few. BUT mostly, methods for...

read more
5 Steps on How to Warm an Old Email List

5 Steps on How to Warm an Old Email List

Whether you have an email list you've never sent to or have been on a break, it's scary to start sending emails to people who haven't heard from you in a bit. I've got a few tips on how to warm that audience back up. Check it out! Watch and Learn Read the Transcript...

read more
Stress-Free Thanksgiving Email Marketing: Breezy Planning Kit

Stress-Free Thanksgiving Email Marketing: Breezy Planning Kit

Since you’re under enough stress as it is, I’ve put together a simple inspiration/planning kit to help you plan and/or create your emails.

It includes:

? Emoji library. Every Thanksgiving-related emoji for your subject lines.

? Subject line ideas. Make your subscribers HUNGRY to open your emails.

? Email Inspiration. Take a look at Thanksgiving emails that businesses are sending out to get some ideas.

read more

Email campaign to delight your new customers

You when you get a new customer: “Alriiiiiiight!”

What your customer sees in their inbox when they become a new customer: “Confirmation of transaction…”

When we talk about building a business with email, we often talk about how to use it to get new customers.

read more

Lead Magnets That Convert

You can’t expect people to walk up to your website (that’s what happens, right?) and beg you to take their email address.
List building 101: You gotta give some to get some.

Offer value in exchange for their email address.

read more

You have a lead magnet, now what?

One of the most common mistakes I see brands make is generating an AMAZING lead magnet or opt-in offer. They build it and publish it to their website, and then… nada.

Like it’s supposed to magically send out alerts to all potential customers immediately, and they’ll start flocking to your site to sign up.

You have to GENERATE traffic to your email opt-in offer/lead magnet.

read more

Resource List: Diverse Stock Photography

Business is not as usual. This year, we have scrambled to change our physical spaces for work. The recent weeks have asked us to change the mindset of how we work. To change what we assume about who we work with and who our customers are. The change is internal. It's...

read more

3 Email Design Mistakes and How to Avoid Them

3 Email Design Mistakes and How to Avoid Them When it comes to email marketing, learning how to design an email can be tricky. Sometimes it's easier to learn from others' mistakes to learn what to avoid. That's why I put together this handy video: Three Email Design...

read more

“Best” Practices For Using Images in Email

"Best" Practices For Using Images in Email When you're not sure how to fully leverage images in your email campaigns, you can get stuck scratching your head longer than it takes to design the entire email.   I get it. The back end email world can get complicated...

read more

Email Marketing Inspiration – COVID19 Edition

Wondering what to put your in email campaigns? You're not alone. On top of the stress of trying to stay safe, stay healthy, take care of people you love, worrying about an uncertain economic future, and the gamut of other issues this is all bringing up, you ALSO have...

read more

Email Marketing In The Time of COVID-19

Hoooooooo boy. It has been a week. It. has. BEEN. A. WEEK. How are ya doin' out there? Panicking? Same. The comforting part is that we're all in this together. In the US, we're all facing common challenges; economic uncertainty, health concerns, childcare, food...

read more