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all the juicy details on uncovering hidden revenue in your email list.
Create a subject line that can't be ignored
We're on WEEK 3 of Open Rate Month. So far, we've covered what open rates really mean about the your email program, the health of your email list and NOW (trumpet noises) we're gonna talk about juicy subject lines. Yes, they make a difference on how many people open...
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How to Warm an Old Email List
How to Warm an Old Email List Whether you have an email list you've never sent to or have been on a break, it's scary to start sending emails to people who haven't heard from you in a bit. I've got a few tips on how to warm that audience back up. Check it out!
Stress-Free Thanksgiving Email Marketing: Breezy Planning Kit
Since you’re under enough stress as it is, I’ve put together a simple inspiration/planning kit to help you plan and/or create your emails.
It includes:
🦃 Emoji library. Every Thanksgiving-related emoji for your subject lines.
🦃 Subject line ideas. Make your subscribers HUNGRY to open your emails.
🦃 Email Inspiration. Take a look at Thanksgiving emails that businesses are sending out to get some ideas.
Email Inspiration: New Customer Education
Your leads need help and so do your new customers.
Just because they placed an order or signed a contract doesn’t mean you get to just drop them in the middle of your offering.
Email campaign to delight your new customers
You when you get a new customer: “Alriiiiiiight!”
What your customer sees in their inbox when they become a new customer: “Confirmation of transaction…”
When we talk about building a business with email, we often talk about how to use it to get new customers.
Lead Magnets That Convert
You can’t expect people to walk up to your website (that’s what happens, right?) and beg you to take their email address.
List building 101: You gotta give some to get some.
Offer value in exchange for their email address.
You have a lead magnet, now what?
One of the most common mistakes I see brands make is generating an AMAZING lead magnet or opt-in offer. They build it and publish it to their website, and then… nada.
Like it’s supposed to magically send out alerts to all potential customers immediately, and they’ll start flocking to your site to sign up.
You have to GENERATE traffic to your email opt-in offer/lead magnet.
Resource List: Diverse Stock Photography
Business is not as usual. This year, we have scrambled to change our physical spaces for work. The recent weeks have asked us to change the mindset of how we work. To change what we assume about who we work with and who our customers are. The change is internal. It's...
Email Inspiration Treasure Chest
Email marketing design inspiration – the ultimate resource list.
Emails that matter: responding to racial violence in America
I don't have the right words for what's going on in our country right now. (Not) surprisingly, many of us do not either.
But guess what all of us are doing? We're stumbling through it.
The Ultimate Email Copywriting Tip That Will Connect AND Convert
The Ultimate Email Copywriting Tip That Will Connect AND Convert Copywriting scares me. It's hard to get the tone and value down pat so that people LOVE to read what I have to say and want more. After years of toiling away, making a lot of mistakes, I finally hit on...
3 Email Design Mistakes and How to Avoid Them
3 Email Design Mistakes and How to Avoid Them When it comes to email marketing, learning how to design an email can be tricky. Sometimes it's easier to learn from others' mistakes to learn what to avoid. That's why I put together this handy video: Three Email Design...
“Best” Practices For Using Images in Email
"Best" Practices For Using Images in Email When you're not sure how to fully leverage images in your email campaigns, you can get stuck scratching your head longer than it takes to design the entire email. I get it. The back end email world can get complicated...
How are YOU showing up in the inbox right now?
How are you showing up in the inbox?
If you have something that will help alleviate fears, reduce stress, or genuinely add value to your customers and subscribers right now, then you NEED to be showing up in the inbox.
Email Marketing Inspiration – COVID19 Edition
Wondering what to put your in email campaigns? You're not alone. On top of the stress of trying to stay safe, stay healthy, take care of people you love, worrying about an uncertain economic future, and the gamut of other issues this is all bringing up, you ALSO have...
Email Marketing In The Time of COVID-19
Hoooooooo boy. It has been a week. It. has. BEEN. A. WEEK. How are ya doin' out there? Panicking? Same. The comforting part is that we're all in this together. In the US, we're all facing common challenges; economic uncertainty, health concerns, childcare, food...
Part Three – Spam Folder Rescue
We're on PART THREE of SPAM FOLDER RESCUE!<cue fog horn noise> I know you've been waiting for this hit your inbox ALL WEEK, so let's get to it. First of all, let's recap what we've gone over so far. We've talked about key terms you need to know about the world...
Part Two – Spam Folder Rescue
If you're anyone who is anyone and you send email campaigns out into the world, you've probably pulled your hair out trying to figure out how to get your emails out of the SPAM folder. I'm on a mission to protect your hairline. 😉 We talked about vocab last week when...
Spam Folder Rescue: Part One
How much time have you spent wondering and trying to figure out WHY you're emails are ending up in the SPAM folder? Well, my virtual friend, wonder no more. I'm guiding you through the steps you need to know in order to get your emails OUT of the SPAM folder and into...