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WHAT THE END OF ADVERTISING COOKIE RETARGETING MEANS FOR MARKETING IN 2022
It’s been over a year since Google announced they are going to stop supporting third-party cookies in Chrome. (Those helpful little things that allow us to track, advertise and retarget digitally). *Record scratch* Wait. Whaaaat? Go read up on it. I’ll wait here....
Email Marketing Mistake Pep Talk
This one goes out to the HBO Max intern who accidentally sent out a test email to their subscriber list. All of us, yes that includes us, have had email snafus. Just like the intern, you deserve support when an email mistake happens. Watch and bookmark this video...
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WHAT THE END OF ADVERTISING COOKIE RETARGETING MEANS FOR MARKETING IN 2022
It’s been over a year since Google announced they are going to stop supporting third-party cookies in Chrome. (Those helpful little things that allow us to track, advertise and retarget digitally). *Record scratch* Wait. Whaaaat? Go read up on it. I’ll wait here....
Email Marketing Mistake Pep Talk
This one goes out to the HBO Max intern who accidentally sent out a test email to their subscriber list. All of us, yes that includes us, have had email snafus. Just like the intern, you deserve support when an email mistake happens. Watch and bookmark this video...
Automation and Tagging in Constant Contact
How to automate email campaigns in Constant Contact. There are a TON of Email Service Providers (ESPs) out there. They each have their pros and cons, and whether or not they are perfect for you depends on what you want to accomplish. You started in Constant Contact...
WHAT THE END OF ADVERTISING COOKIE RETARGETING MEANS FOR MARKETING IN 2022
It’s been over a year since Google announced they are going to stop supporting third-party cookies in Chrome. (Those helpful little things that allow us to track, advertise and retarget digitally). *Record scratch* Wait. Whaaaat? Go read up on it. I’ll wait here....
Email Marketing Myth-Busting
Here’s the truth about email marketing. > It’s not just about sending more emails. > It’s not about a beautiful design. > It’s not about the subject line. I see experts and influencers hammering on these points like they’ve been chiseled in stone for...
EMAIL SUBJECT LINE BEST PRACTICES FOR 2021—AND WORDS TO AVOID
Write a better subject line!” “Get more people on the list!” “Sprinkle a few emojis in there!” You've heard it and thought it. The elusive search to increase your open rates. New subject line tactics over and over trying to get more people to open....
Crisis marketing checklist
Global health crisis, pandemic response, racial violence percolating, political insurrection. Those were the major national crises we dealt with in 2020 and 2021. You'd think we would be seasoned by now for scrapping our campaign plans. But that's what happens in a...
WHAT THE END OF ADVERTISING COOKIE RETARGETING MEANS FOR MARKETING IN 2022
It’s been over a year since Google announced they are going to stop supporting third-party cookies in Chrome. (Those helpful little things that allow us to track, advertise and retarget digitally). *Record scratch* Wait. Whaaaat? Go read up on it. I’ll wait here....
Hidden Strengths To Build an Empire
OK, personal development junkies. I’ve got one for ya. Your biggest strength is often your most silent one. My childhood left me feeling like the oddball out. (An unconventional upbringing plus frequent moves will do that to you.) Fast forward to adult me and I’m...
Customer Journey and Email Marketing
The right message at the right time to the right customer.
That’s how email marketing has been positioned for YEARS.
Somehow, magically show up in the inbox RIGHT when your customer needs another reminder you’re there to help with their first purchase, next purchase, or renewing.
But how and when and (most importantly) WHY?
Write a subject line that can’t be ignored
I've tested and tested and tested subject lines for a wide variety of industries (ecommerce, retail, b2b, salons, health coaches). You name it, I've tried it. Are there generalized strategies that get more opens? Yes, there are a few. BUT mostly, methods for...
WHAT THE END OF ADVERTISING COOKIE RETARGETING MEANS FOR MARKETING IN 2022
It’s been over a year since Google announced they are going to stop supporting third-party cookies in Chrome. (Those helpful little things that allow us to track, advertise and retarget digitally). *Record scratch* Wait. Whaaaat? Go read up on it. I’ll wait here....
5 Steps on How to Warm an Old Email List
Whether you have an email list you've never sent to or have been on a break, it's scary to start sending emails to people who haven't heard from you in a bit. I've got a few tips on how to warm that audience back up. Check it out! Watch and Learn Read the Transcript...
Stress-Free Thanksgiving Email Marketing: Breezy Planning Kit
Since you’re under enough stress as it is, I’ve put together a simple inspiration/planning kit to help you plan and/or create your emails.
It includes:
? Emoji library. Every Thanksgiving-related emoji for your subject lines.
? Subject line ideas. Make your subscribers HUNGRY to open your emails.
? Email Inspiration. Take a look at Thanksgiving emails that businesses are sending out to get some ideas.
Email Inspiration: New Customer Education
Your leads need help and so do your new customers.
Just because they placed an order or signed a contract doesn’t mean you get to just drop them in the middle of your offering.
WHAT THE END OF ADVERTISING COOKIE RETARGETING MEANS FOR MARKETING IN 2022
It’s been over a year since Google announced they are going to stop supporting third-party cookies in Chrome. (Those helpful little things that allow us to track, advertise and retarget digitally). *Record scratch* Wait. Whaaaat? Go read up on it. I’ll wait here....
Email campaign to delight your new customers
You when you get a new customer: “Alriiiiiiight!”
What your customer sees in their inbox when they become a new customer: “Confirmation of transaction…”
When we talk about building a business with email, we often talk about how to use it to get new customers.
Lead Magnets That Convert
You can’t expect people to walk up to your website (that’s what happens, right?) and beg you to take their email address.
List building 101: You gotta give some to get some.
Offer value in exchange for their email address.
You have a lead magnet, now what?
One of the most common mistakes I see brands make is generating an AMAZING lead magnet or opt-in offer. They build it and publish it to their website, and then… nada.
Like it’s supposed to magically send out alerts to all potential customers immediately, and they’ll start flocking to your site to sign up.
You have to GENERATE traffic to your email opt-in offer/lead magnet.