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Revenue at all costs is not sustainable. AFTER MANAGING AND SENDING LITERALLY THOUSANDS OF EMAIL CAMPAIGNS, I HAD A LIGHTBULB MOMENT.   For every business I’ve worked in, the goal is to make revenue at all costs, and I did. At one company, email campaigns made...

How much time have you spent wondering and trying to figure out WHY your emails are ending up in the SPAM folder? There’s gotta be a rule book or something that spells out spam rules for email marketing! Well, my virtual friend, wonder no more. I’m guiding you through...

As a marketer, you're a leader. You are LEADING and GUIDING your subscribers to convert. If it's not clear what's in it for your subscriber, they'll stop reading. They'll ignore your emails. They'll eventually unsubscribe. Let's walk through a real-life example. I...

Summary Email templates are critical for guiding a subscriber from open to conversion. Yes, graphics are important for grabbing visual attention.   Yes, copy needs to connect on a relational and sales-driven level. (After all, your subscribers need to know WHY they...

How to Turn Around an Email Marketing Mistake DON’T BEAT YOURSELF UP. WE ALL DO IT. Seriously. We've all been there.  In my case, it's hitting send on an email, and realized I sent it to the wrong list.  It's seeing the final email launch after four people reviewed...

The biggest conception about email marketing is that you should be sending a newsletter to your list. Newsletters are the critical foundation of any email strategy. I’ve harped on them pretty hard in the past. Here’s why: the way we think of newsletters is really...

Flourish & Grit honors balance. (Hello, Libra over here!) It doesn't take one thing to get by in this world. It takes a village of support & experience. Flourish & Grit symbolizes the balance of the aspiration and experience it takes to persist through the...

I’m getting 2016 GDPR vibes from Apple’s pixel announcement in early June.  #pixelgeddon Here’s what happened. According to The Verge, Apple announced Mail Privacy Protection, which will limit the amount of data that people who send you emails can collect about you....

This one goes out to the HBO Max intern who accidentally sent out a test email to their subscriber list. All of us, yes that includes us, have had email snafus. Just like the intern, you deserve support when an email mistake happens. Watch and bookmark this video...

Update 6/24/2021: This just in! Google Grants A Third-Party Cookie Reprieve, Delays Deprecation By Two Years Original Post: It’s been over a year since Google announced they are going to stop supporting third-party cookies in Chrome. (Those helpful little things that...

Here’s the truth about email marketing. > It’s not just about sending more emails. > It’s not about a beautiful design. > It’s not about the subject line. I see experts and influencers hammering on these points like they’ve been chiseled in stone for...

Global health crisis, pandemic response, racial violence percolating, political insurrection. Those were the major national crises we dealt with in 2020 and 2021. You'd think we would be seasoned by now for scrapping our campaign plans. But that's what happens in a...