Flourish & Grit Blog

Inspiring you to be better. Inspiring you to flourish.

Creating a subject line that can’t be ignored

Creating a subject line that can’t be ignored

We're on WEEK 3 of Open Rate Month. So far, we've covered what open rates really mean about the your email program, the health of your email list and NOW (trumpet noises) we're gonna talk about juicy subject lines. Yes, they make a difference on how many people open...

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Boost your open rates on the very next email you send

Boost your open rates on the very next email you send

  Week 2 into Open Rate August and we're ready for the least sexy email hacks you've come across. Last week, we talked about what an email open actually means. (Reminder: OPEN RATE = # CONTACTS SENT THE EMAIL/# OF UNIQUE OPENS)Brands tend to have a reactive...

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How to increase your open rates this month

How to increase your open rates this month

I'm officially calling August the month of Open Rates! Yes! Yes! YES! What makes me qualified to declare a whole month dedicated to one small part of email strategy? I declared it. So it is so. Marketing secret UNLOCKED.Since open rates are the first metric most...

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Never lose a lead with an email campaign you’re missing

Never lose a lead with an email campaign you’re missing

Engagement through email is golden. Not just golden. It's sparkly. Really really sparkly. You know this from Marketing Strategy 101. Hook your audience in. Engage them. Convert them. Keep them engaged. And let them keep coming back and referring business your way....

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How do you design a drool-worthy email?

How do you design a drool-worthy email?

Ya don't. Yeesh. I know. I went there. Starting this off with some negative vibes. Hate that! Ok. Positive vibes. Unicorns! Just plug a bunch of unicorns into an email and you're good to go, right? I don't have to tell you that's wrong. I know you're smart. But...

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Does it really matter what tools you are using?

Does it really matter what tools you are using?

SPOILER: Yes. Yes, it does. It doesn't really matter what email service provider you use. They're all the same. My skin crawled. Yes, this is how sensitive I am to email marketing chat. I was chatting up a couple of women who manage email marketing for their companies...

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