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Apple’s Privacy Announcement and The Future of Email MarketinG
I’m getting 2016 GDPR vibes from Apple’s pixel announcement in early June. #pixelgeddon Here’s what happened. According to The Verge, Apple announced Mail Privacy Protection, which will limit the amount of data that people who send you emails can collect about you....
WHAT THE END OF ADVERTISING COOKIE RETARGETING MEANS FOR MARKETING IN 2022
Update 6/24/2021: This just in! Google Grants A Third-Party Cookie Reprieve, Delays Deprecation By Two Years Original Post: It’s been over a year since Google announced they are going to stop supporting third-party cookies in Chrome. (Those helpful little things that...
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WHAT THE END OF ADVERTISING COOKIE RETARGETING MEANS FOR MARKETING IN 2022
Update 6/24/2021: This just in! Google Grants A Third-Party Cookie Reprieve, Delays Deprecation By Two Years Original Post: It’s been over a year since Google announced they are going to stop supporting third-party cookies in Chrome. (Those helpful little things that...
Apple’s Privacy Announcement and The Future of Email MarketinG
I’m getting 2016 GDPR vibes from Apple’s pixel announcement in early June. #pixelgeddon Here’s what happened. According to The Verge, Apple announced Mail Privacy Protection, which will limit the amount of data that people who send you emails can collect about you....
Email Marketing Mistake Pep Talk
This one goes out to the HBO Max intern who accidentally sent out a test email to their subscriber list. All of us, yes that includes us, have had email snafus. Just like the intern, you deserve support when an email mistake happens. Watch and bookmark this video...
Automation and Tagging in Constant Contact
How to automate email campaigns in Constant Contact. There are a TON of Email Service Providers (ESPs) out there. They each have their pros and cons, and whether or not they are perfect for you depends on what you want to accomplish. You started in Constant Contact...
WHAT THE END OF ADVERTISING COOKIE RETARGETING MEANS FOR MARKETING IN 2022
Update 6/24/2021: This just in! Google Grants A Third-Party Cookie Reprieve, Delays Deprecation By Two Years Original Post: It’s been over a year since Google announced they are going to stop supporting third-party cookies in Chrome. (Those helpful little things that...
Apple’s Privacy Announcement and The Future of Email MarketinG
I’m getting 2016 GDPR vibes from Apple’s pixel announcement in early June. #pixelgeddon Here’s what happened. According to The Verge, Apple announced Mail Privacy Protection, which will limit the amount of data that people who send you emails can collect about you....
Email Marketing Myth-Busting
Here’s the truth about email marketing. > It’s not just about sending more emails. > It’s not about a beautiful design. > It’s not about the subject line. I see experts and influencers hammering on these points like they’ve been chiseled in stone for...
EMAIL SUBJECT LINE BEST PRACTICES FOR 2021—AND WORDS TO AVOID
Write a better subject line!” “Get more people on the list!” “Sprinkle a few emojis in there!” You've heard it and thought it. The elusive search to increase your open rates. New subject line tactics over and over trying to get more people to open....
Apple’s Privacy Announcement and The Future of Email MarketinG
I’m getting 2016 GDPR vibes from Apple’s pixel announcement in early June. #pixelgeddon Here’s what happened. According to The Verge, Apple announced Mail Privacy Protection, which will limit the amount of data that people who send you emails can collect about you....
WHAT THE END OF ADVERTISING COOKIE RETARGETING MEANS FOR MARKETING IN 2022
Update 6/24/2021: This just in! Google Grants A Third-Party Cookie Reprieve, Delays Deprecation By Two Years Original Post: It’s been over a year since Google announced they are going to stop supporting third-party cookies in Chrome. (Those helpful little things that...
Crisis marketing checklist
Global health crisis, pandemic response, racial violence percolating, political insurrection. Those were the major national crises we dealt with in 2020 and 2021. You'd think we would be seasoned by now for scrapping our campaign plans. But that's what happens in a...
Hidden Strengths To Build an Empire
OK, personal development junkies. I’ve got one for ya. Your biggest strength is often your most silent one. My childhood left me feeling like the oddball out. (An unconventional upbringing plus frequent moves will do that to you.) Fast forward to adult me and I’m...
Customer Journey and Email Marketing
The right message at the right time to the right customer.
That’s how email marketing has been positioned for YEARS.
Somehow, magically show up in the inbox RIGHT when your customer needs another reminder you’re there to help with their first purchase, next purchase, or renewing.
But how and when and (most importantly) WHY?
Apple’s Privacy Announcement and The Future of Email MarketinG
I’m getting 2016 GDPR vibes from Apple’s pixel announcement in early June. #pixelgeddon Here’s what happened. According to The Verge, Apple announced Mail Privacy Protection, which will limit the amount of data that people who send you emails can collect about you....
WHAT THE END OF ADVERTISING COOKIE RETARGETING MEANS FOR MARKETING IN 2022
Update 6/24/2021: This just in! Google Grants A Third-Party Cookie Reprieve, Delays Deprecation By Two Years Original Post: It’s been over a year since Google announced they are going to stop supporting third-party cookies in Chrome. (Those helpful little things that...
Write a subject line that can’t be ignored
I've tested and tested and tested subject lines for a wide variety of industries (ecommerce, retail, b2b, salons, health coaches). You name it, I've tried it. Are there generalized strategies that get more opens? Yes, there are a few. BUT mostly, methods for...
5 Steps on How to Warm an Old Email List
Whether you have an email list you've never sent to or have been on a break, it's scary to start sending emails to people who haven't heard from you in a bit. I've got a few tips on how to warm that audience back up. Check it out! Watch and Learn Read the Transcript...
Stress-Free Thanksgiving Email Marketing: Breezy Planning Kit
Since you’re under enough stress as it is, I’ve put together a simple inspiration/planning kit to help you plan and/or create your emails.
It includes:
? Emoji library. Every Thanksgiving-related emoji for your subject lines.
? Subject line ideas. Make your subscribers HUNGRY to open your emails.
? Email Inspiration. Take a look at Thanksgiving emails that businesses are sending out to get some ideas.
Apple’s Privacy Announcement and The Future of Email MarketinG
I’m getting 2016 GDPR vibes from Apple’s pixel announcement in early June. #pixelgeddon Here’s what happened. According to The Verge, Apple announced Mail Privacy Protection, which will limit the amount of data that people who send you emails can collect about you....
WHAT THE END OF ADVERTISING COOKIE RETARGETING MEANS FOR MARKETING IN 2022
Update 6/24/2021: This just in! Google Grants A Third-Party Cookie Reprieve, Delays Deprecation By Two Years Original Post: It’s been over a year since Google announced they are going to stop supporting third-party cookies in Chrome. (Those helpful little things that...
Email Inspiration: New Customer Education
Your leads need help and so do your new customers.
Just because they placed an order or signed a contract doesn’t mean you get to just drop them in the middle of your offering.
Email campaign to delight your new customers
You when you get a new customer: “Alriiiiiiight!”
What your customer sees in their inbox when they become a new customer: “Confirmation of transaction…”
When we talk about building a business with email, we often talk about how to use it to get new customers.
Lead Magnets That Convert
You can’t expect people to walk up to your website (that’s what happens, right?) and beg you to take their email address.
List building 101: You gotta give some to get some.
Offer value in exchange for their email address.