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Revenue at all costs is not sustainable. AFTER MANAGING AND SENDING LITERALLY THOUSANDS OF EMAIL CAMPAIGNS, I HAD A LIGHTBULB MOMENT.   For every business I’ve worked in, the goal is to make revenue at all costs, and I did. At one company, email campaigns made...

In the tech world, people talk about user experience and creating sticky products A LOT.  Thinking about your service or product from the perspective of the user helps you build something that is valuable enough for your users to stick around.   Instead of just...

Email marketing is an ever-evolving landscape.  Enter 2020 and it was basically a rebirth.  Which I LOVE because hey, I nerd out on this stuff. So how does a busy email marketer like yourself (if you send any type of email, you’re an email marketer, just embrace it)...

As a marketer, you're a leader. You are LEADING and GUIDING your subscribers to convert. If it's not clear what's in it for your subscriber, they'll stop reading. They'll ignore your emails. They'll eventually unsubscribe. Let's walk through a real-life example. I...

Summary Email templates are critical for guiding a subscriber from open to conversion. Yes, graphics are important for grabbing visual attention.   Yes, copy needs to connect on a relational and sales-driven level. (After all, your subscribers need to know WHY they...

How to Turn Around an Email Marketing Mistake DON’T BEAT YOURSELF UP. WE ALL DO IT. Seriously. We've all been there.  In my case, it's hitting send on an email, and realized I sent it to the wrong list.  It's seeing the final email launch after four people reviewed...

The biggest conception about email marketing is that you should be sending a newsletter to your list. Newsletters are the critical foundation of any email strategy. I’ve harped on them pretty hard in the past. Here’s why: the way we think of newsletters is really...

Flourish & Grit honors balance. (Hello, Libra over here!) It doesn't take one thing to get by in this world. It takes a village of support & experience. Flourish & Grit symbolizes the balance of the aspiration and experience it takes to persist through the...

I’m getting 2016 GDPR vibes from Apple’s pixel announcement in early June.  #pixelgeddon Here’s what happened. According to The Verge, Apple announced Mail Privacy Protection, which will limit the amount of data that people who send you emails can collect about you....

This one goes out to the HBO Max intern who accidentally sent out a test email to their subscriber list. All of us, yes that includes us, have had email snafus. Just like the intern, you deserve support when an email mistake happens. Watch and bookmark this video...