BLOGRevolutionize your email game with strategy, tips, and tricks.
Write a better subject line!” “Get more people on the list!” “Sprinkle a few emojis in there!” You've heard it and thought it. The elusive search to increase your open rates. New subject line tactics over and over trying to get more people to open....
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Global health crisis, pandemic response, racial violence percolating, political insurrection. Those were the major national crises we dealt with in 2020 and 2021. You'd think we would be seasoned by now for scrapping our campaign plans. But that's what happens in a...
The right message at the right time to the right customer.
That's how email marketing has been positioned for YEARS.
Somehow, magically show up in the inbox RIGHT when your customer needs another reminder you're there to help with their first purchase, next purchase, or renewing.
But how and when and (most importantly) WHY?
I've tested and tested and tested subject lines for a wide variety of industries (ecommerce, retail, b2b, salons, health coaches). You name it, I've tried it. Are there generalized strategies that get more opens? Yes, there are a few. BUT mostly, methods for...
Whether you have an email list you've never sent to or have been on a break, it's scary to start sending emails to people who haven't heard from you in a bit. I've got a few tips on how to warm that audience back up. Check it out! Watch and Learn Read the Transcript...
Since you’re under enough stress as it is, I’ve put together a simple inspiration/planning kit to help you plan and/or create your emails.
? Emoji library. Every Thanksgiving-related emoji for your subject lines.
? Subject line ideas. Make your subscribers HUNGRY to open your emails.
? Email Inspiration. Take a look at Thanksgiving emails that businesses are sending out to get some ideas.
You when you get a new customer: “Alriiiiiiight!”
What your customer sees in their inbox when they become a new customer: “Confirmation of transaction…”
When we talk about building a business with email, we often talk about how to use it to get new customers.
You can’t expect people to walk up to your website (that’s what happens, right?) and beg you to take their email address.
List building 101: You gotta give some to get some.
Offer value in exchange for their email address.
One of the most common mistakes I see brands make is generating an AMAZING lead magnet or opt-in offer. They build it and publish it to their website, and then… nada.
Like it’s supposed to magically send out alerts to all potential customers immediately, and they’ll start flocking to your site to sign up.
You have to GENERATE traffic to your email opt-in offer/lead magnet.
Business is not as usual. This year, we have scrambled to change our physical spaces for work. The recent weeks have asked us to change the mindset of how we work. To change what we assume about who we work with and who our customers are. The change is internal. It's...
Email marketing design inspiration – the ultimate resource list.
I don't have the right words for what's going on in our country right now. (Not) surprisingly, many of us do not either.
But guess what all of us are doing? We're stumbling through it.
The Ultimate Email Copywriting Tip That Will Connect AND Convert Copywriting scares me. It's hard to get the tone and value down pat so that people LOVE to read what I have to say and want more. After years of toiling away, making a lot of mistakes, I finally hit on...
3 Email Design Mistakes and How to Avoid Them When it comes to email marketing, learning how to design an email can be tricky. Sometimes it's easier to learn from others' mistakes to learn what to avoid. That's why I put together this handy video: Three Email Design...
"Best" Practices For Using Images in Email When you're not sure how to fully leverage images in your email campaigns, you can get stuck scratching your head longer than it takes to design the entire email. I get it. The back end email world can get complicated...
How are you showing up in the inbox?
If you have something that will help alleviate fears, reduce stress, or genuinely add value to your customers and subscribers right now, then you NEED to be showing up in the inbox.
Wondering what to put your in email campaigns? You're not alone. On top of the stress of trying to stay safe, stay healthy, take care of people you love, worrying about an uncertain economic future, and the gamut of other issues this is all bringing up, you ALSO have...
Hoooooooo boy. It has been a week. It. has. BEEN. A. WEEK. How are ya doin' out there? Panicking? Same. The comforting part is that we're all in this together. In the US, we're all facing common challenges; economic uncertainty, health concerns, childcare, food...