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Revolutionize your email game with strategy, tips, and tricks.
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Love This Journey Podcast: episode 4 – Jeremy Lopatin
PODCAST A little bit business journey. A little bit personal journey. A lot of bit awkward. [00:00:00] : Welcome to love this journey uh podcast that's a little bit business journey, a little bit personal journey and a lot of bit awkward journeys. I am Emily...
Love This Journey Podcast: episode 4 – Jeremy Lopatin
PODCAST A little bit business journey. A little bit personal journey. A lot of bit awkward. [00:00:00] : Welcome to love this journey uh podcast that's a little bit business journey, a little bit personal journey and a lot of bit awkward journeys. I am Emily...
SUSTAINABLE EMAIL MARKETING
Revenue at all costs is not sustainable. AFTER MANAGING AND SENDING LITERALLY THOUSANDS OF EMAIL CAMPAIGNS, I HAD A LIGHTBULB MOMENT. For every business I’ve worked in, the goal is to make revenue at all costs, and I did. At one company, email campaigns made...
Rules to Avoid Spam Filters when Email Marketing
How much time have you spent wondering and trying to figure out WHY your emails are ending up in the SPAM folder? There’s gotta be a rule book or something that spells out spam rules for email marketing! Well, my virtual friend, wonder no more. I’m guiding you through...
How to Make Your Site Traffic Stick
In the tech world, people talk about user experience and creating sticky products A LOT. Thinking about your service or product from the perspective of the user helps you build something that is valuable enough for your users to stick around. Instead of just...
Love This Journey Podcast: episode 3 – Karen Boehl
PODCAST A little bit business journey. A little bit personal journey. A lot of bit awkward. TRANSCRIPT [00:00:00] : All right, welcome to the Love this Journey podcast which is a little bit business journey, a little bit personal journey and a lot of the awkward...
“Best” Practices For Using Images in Email
"Best" Practices For Using Images in Email When you're not sure how to fully leverage images in your email campaigns, you can get stuck scratching your head longer than it takes to design the entire email. I get it. The back end email world can get complicated...
Love This Journey Podcast: episode 2 – Shelley Costello
PODCAST A little bit business journey. A little bit personal journey. A lot of bit awkward. TRANSCRIPT [00:00:00] : Welcome to love this journey uh podcast that's a little bit business journey, a little bit personal journey and a lot of bit, a lot of it awkward...
Email Marketing Trends in 2022: Rules & Recommendations
Email marketing is an ever-evolving landscape. Enter 2020 and it was basically a rebirth. Which I LOVE because hey, I nerd out on this stuff. So how does a busy email marketer like yourself (if you send any type of email, you’re an email marketer, just embrace it)...
Love This Journey Podcast: episode 1 – Emily McGuire
PODCAST A little bit business journey. A little bit personal journey. A lot of bit awkward. TRANSCRIPT [00:00:06] spk_1: Welcome to love this journey, the podcast. That's a little bit business, a little bit personal journey and a lot of bit awkward mess. This is...
EMAIL CAMPAIGN TEARDOWN: SaaS product launch
As a marketer, you're a leader. You are LEADING and GUIDING your subscribers to convert. If it's not clear what's in it for your subscriber, they'll stop reading. They'll ignore your emails. They'll eventually unsubscribe. Let's walk through a real-life example. I...
RECYCLE EMAIL CAMPAIGN – your time saving secret weapon
Email marketing design inspiration – the ultimate resource list.
Email marketing Campaign Brief: Why You Need One
As we all know, coming up with creative for marketing campaigns is only half the battle. The other half: executing an email marketing campaign. Between five million links that go in an email, the right list, segment, and send date and time, there are too many pieces...
Email Template Best Practices
Summary Email templates are critical for guiding a subscriber from open to conversion. Yes, graphics are important for grabbing visual attention. Yes, copy needs to connect on a relational and sales-driven level. (After all, your subscribers need to know WHY they...
The Correction Email: How to Turn Around an Email Marketing Mistake
How to Turn Around an Email Marketing Mistake DON’T BEAT YOURSELF UP. WE ALL DO IT. Seriously. We've all been there. In my case, it's hitting send on an email, and realized I sent it to the wrong list. It's seeing the final email launch after four people reviewed...
How to Use Images in Email Effectively
How to Use Images in Email Effectively When you're not sure how to fully leverage images in your email marketing, you can end up scratching your head longer than it takes to design the entire email. I get it. Email marketing production gets complicated quickly, and...
4 Steps To An Effective Email Newsletter Strategy
The biggest conception about email marketing is that you should be sending a newsletter to your list. Newsletters are the critical foundation of any email strategy. I’ve harped on them pretty hard in the past. Here’s why: the way we think of newsletters is really...
flourish + grit: the story behind the name
Flourish & Grit honors balance. (Hello, Libra over here!) It doesn't take one thing to get by in this world. It takes a village of support & experience. Flourish & Grit symbolizes the balance of the aspiration and experience it takes to persist through the...
Best Practices for Growing your Opt In Database with Quality Leads
The world of privacy settings, email marketing, and general inbox fatigue is constantly changing. How will I know I’m not violating a policy or regulation? How will I know my emails are getting to the right people? How will I know if my emails even get read? How will...
Find Answers To Your
Biggest Email Marketing Questions
Search Examples: open rates, subject lines, images, SPAM Folder, Strategy, etc.
