email marketing

BLOG

Revolutionize your email game with strategy, tips, and tricks.

Find Answers To Your

Biggest Email Marketing Questions

Search Examples: open rates, subject lines, images, SPAM Folder, Strategy, etc.

Love This Journey Podcast: episode 4 – Jeremy Lopatin

Love This Journey Podcast: episode 4 – Jeremy Lopatin

PODCAST A little bit business journey. A little bit personal journey. A lot of bit awkward.  [00:00:00] : Welcome to love this journey uh podcast that's a little bit business journey, a little bit personal journey and a lot of bit awkward journeys. I am Emily...

read more
Love This Journey Podcast: episode 4 – Jeremy Lopatin

Love This Journey Podcast: episode 4 – Jeremy Lopatin

PODCAST A little bit business journey. A little bit personal journey. A lot of bit awkward.  [00:00:00] : Welcome to love this journey uh podcast that's a little bit business journey, a little bit personal journey and a lot of bit awkward journeys. I am Emily...

read more
SUSTAINABLE EMAIL MARKETING

SUSTAINABLE EMAIL MARKETING

Revenue at all costs is not sustainable. AFTER MANAGING AND SENDING LITERALLY THOUSANDS OF EMAIL CAMPAIGNS, I HAD A LIGHTBULB MOMENT.   For every business I’ve worked in, the goal is to make revenue at all costs, and I did. At one company, email campaigns made...

read more
Rules to Avoid Spam Filters when Email Marketing

Rules to Avoid Spam Filters when Email Marketing

How much time have you spent wondering and trying to figure out WHY your emails are ending up in the SPAM folder? There’s gotta be a rule book or something that spells out spam rules for email marketing! Well, my virtual friend, wonder no more. I’m guiding you through...

read more
How to Make Your Site Traffic Stick

How to Make Your Site Traffic Stick

In the tech world, people talk about user experience and creating sticky products A LOT.  Thinking about your service or product from the perspective of the user helps you build something that is valuable enough for your users to stick around.   Instead of just...

read more
Love This Journey Podcast: episode 3 – Karen Boehl

Love This Journey Podcast: episode 3 – Karen Boehl

PODCAST A little bit business journey. A little bit personal journey. A lot of bit awkward.  TRANSCRIPT [00:00:00] : All right, welcome to the Love this Journey podcast which is a little bit business journey, a little bit personal journey and a lot of the awkward...

read more
“Best” Practices For Using Images in Email

“Best” Practices For Using Images in Email

"Best" Practices For Using Images in Email When you're not sure how to fully leverage images in your email campaigns, you can get stuck scratching your head longer than it takes to design the entire email. I get it. The back end email world can get complicated...

read more
Love This Journey Podcast: episode 2 – Shelley Costello

Love This Journey Podcast: episode 2 – Shelley Costello

PODCAST A little bit business journey. A little bit personal journey. A lot of bit awkward.  TRANSCRIPT [00:00:00] : Welcome to love this journey uh podcast that's a little bit business journey, a little bit personal journey and a lot of bit, a lot of it awkward...

read more
Email Marketing Trends in 2022: Rules & Recommendations

Email Marketing Trends in 2022: Rules & Recommendations

Email marketing is an ever-evolving landscape.  Enter 2020 and it was basically a rebirth.  Which I LOVE because hey, I nerd out on this stuff. So how does a busy email marketer like yourself (if you send any type of email, you’re an email marketer, just embrace it)...

read more
Love This Journey Podcast: episode 1 – Emily McGuire

Love This Journey Podcast: episode 1 – Emily McGuire

PODCAST A little bit business journey. A little bit personal journey. A lot of bit awkward.  TRANSCRIPT [00:00:06] spk_1: Welcome to love this journey, the podcast. That's a little bit business, a little bit personal journey and a lot of bit awkward mess. This is...

read more
EMAIL CAMPAIGN TEARDOWN: SaaS product launch

EMAIL CAMPAIGN TEARDOWN: SaaS product launch

As a marketer, you're a leader. You are LEADING and GUIDING your subscribers to convert. If it's not clear what's in it for your subscriber, they'll stop reading. They'll ignore your emails. They'll eventually unsubscribe. Let's walk through a real-life example. I...

read more
Email marketing Campaign Brief: Why You Need One

Email marketing Campaign Brief: Why You Need One

As we all know, coming up with creative for marketing campaigns is only half the battle. The other half: executing an email marketing campaign. Between five million links that go in an email, the right list, segment, and send date and time, there are too many pieces...

read more
Email Template Best Practices

Email Template Best Practices

Summary Email templates are critical for guiding a subscriber from open to conversion. Yes, graphics are important for grabbing visual attention.   Yes, copy needs to connect on a relational and sales-driven level. (After all, your subscribers need to know WHY they...

read more
How to Use Images in Email Effectively

How to Use Images in Email Effectively

How to Use Images in Email Effectively When you're not sure how to fully leverage images in your email marketing, you can end up scratching your head longer than it takes to design the entire email. I get it. Email marketing production gets complicated quickly, and...

read more
4 Steps To An Effective Email Newsletter Strategy

4 Steps To An Effective Email Newsletter Strategy

The biggest conception about email marketing is that you should be sending a newsletter to your list. Newsletters are the critical foundation of any email strategy. I’ve harped on them pretty hard in the past. Here’s why: the way we think of newsletters is really...

read more
flourish + grit: the story behind the name

flourish + grit: the story behind the name

Flourish & Grit honors balance. (Hello, Libra over here!) It doesn't take one thing to get by in this world. It takes a village of support & experience. Flourish & Grit symbolizes the balance of the aspiration and experience it takes to persist through the...

read more

Find Answers To Your

Biggest Email Marketing Questions

Search Examples: open rates, subject lines, images, SPAM Folder, Strategy, etc.

Turn List-Lurkers
INTO loyal CUSTOMERS
Get email marketing tips, tricks and trends delivered straight to your inbox (on the weekly-ish)
Get email marketing tips, tricks and trends delivered straight to your inbox (on the weekly-ish)
Turn List-Lurkers Loyal
Woo Hoo!
You're on the list! Check your inbox for juicy email marketing tips.

To make your experience on this website better, we use cookies.
FREE GUIDE
Revolutionize Your
Email Open Rates