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Email marketing Campaign Brief: why you need one
As we all know, coming up with creative for marketing campaigns is only half the battle. The other half: executing an email marketing campaign. Between five million links that go in an email, the right list, segment, and send date and time, there are too many pieces...
Email marketing Campaign Brief: why you need one
As we all know, coming up with creative for marketing campaigns is only half the battle. The other half: executing an email marketing campaign. Between five million links that go in an email, the right list, segment, and send date and time, there are too many pieces...
The Correction Email: How to Turn Around an Email Marketing Mistake
How to Turn Around an Email Marketing Mistake DON’T BEAT YOURSELF UP. WE ALL DO IT. Seriously. We've all been there. In my case, it's hitting send on an email and realizing I sent it to the wrong list. It's seeing the final email launch after four people reviewed...
How to Use Images in Email Effectively
How to Use Images in Email Effectively When you're not sure how to fully leverage images in your email marketing, you can end up scratching your head longer than it takes to design the entire email. I get it. Email marketing production gets complicated quickly, and...
4 Steps To An Effective Email Newsletter Strategy
The biggest conception about email marketing is that you should be sending a newsletter to your list. Newsletters are the critical foundation of any email strategy. I’ve harped on them pretty hard in the past. Here’s why: the way we think of newsletters is really...
Rules to Avoid Spam Filters when Email Marketing
How much time have you spent wondering and trying to figure out WHY your emails are ending up in the SPAM folder? There’s gotta be a rule book or something that spells out spam rules for email marketing! Well, my virtual friend, wonder no more. I’m guiding you through...
flourish + grit: the story behind the name
Flourish & Grit honors balance. (Hello, Libra over here!) It doesn't take one thing to get by in this world. It takes a village of support & experience. Flourish & Grit symbolizes the balance of the aspiration and experience it takes to persist through the...
How to Make Your Site Traffic Stick
In the tech world, people talk about user experience and creating sticky products A LOT. Thinking about your service or product from the perspective of the user helps you build something that is valuable enough for your users to stick around. Instead of just dumping...
Best Practices for Growing your Opt In Database with Quality Leads
The world of privacy settings, email marketing, and general inbox fatigue is constantly changing. How will I know I’m not violating a policy or regulation? How will I know my emails are getting to the right people? How will I know if my emails even get read? How will...
Apple’s Privacy Announcement and The Future of Email MarketinG
I’m getting 2016 GDPR vibes from Apple’s pixel announcement in early June. #pixelgeddon Here’s what happened. According to The Verge, Apple announced Mail Privacy Protection, which will limit the amount of data that people who send you emails can collect about you....
Email Marketing Mistake Pep Talk
This one goes out to the HBO Max intern who accidentally sent out a test email to their subscriber list. All of us, yes that includes us, have had email snafus. Just like the intern, you deserve support when an email mistake happens. Watch and bookmark this video...
Automation and Tagging in Constant Contact
How to automate email campaigns in Constant Contact. There are a TON of Email Service Providers (ESPs) out there. They each have their pros and cons, and whether or not they are perfect for you depends on what you want to accomplish. You started in Constant Contact...
WHAT THE END OF ADVERTISING COOKIE RETARGETING MEANS FOR MARKETING IN 2022
Update 6/24/2021: This just in! Google Grants A Third-Party Cookie Reprieve, Delays Deprecation By Two Years Original Post: It’s been over a year since Google announced they are going to stop supporting third-party cookies in Chrome. (Those helpful little things that...
Email Marketing Myth-Busting
Here’s the truth about email marketing. > It’s not just about sending more emails. > It’s not about a beautiful design. > It’s not about the subject line. I see experts and influencers hammering on these points like they’ve been chiseled in stone for...
EMAIL SUBJECT LINE BEST PRACTICES FOR 2021—AND WORDS TO AVOID
Let's talk subject line strategies. Are there generalized email strategies that get more opens? Yes, there are a few. BUT mostly, methods for developing the best email marketing subject lines depend on your brand and the experience you want your customers to have....
Crisis marketing checklist
Global health crisis, pandemic response, racial violence percolating, political insurrection. Those were the major national crises we dealt with in 2020 and 2021. You'd think we would be seasoned by now for scrapping our campaign plans. But that's what happens in a...
Hidden Strengths To Build an Empire
OK, personal development junkies. I’ve got one for ya. Your biggest strength is often your most silent one. My childhood left me feeling like the oddball out. (An unconventional upbringing plus frequent moves will do that to you.) Fast forward to adult me and I’m...
Customer Journey and Email Marketing
The right message at the right time to the right customer.
That's how email marketing has been positioned for YEARS.
Somehow, magically show up in the inbox RIGHT when your customer needs another reminder you're there to help with their first purchase, next purchase, or renewing.
But how and when and (most importantly) WHY?
Write a subject line that can't be ignored
I've tested and tested and tested subject lines for a wide variety of industries (ecommerce, retail, b2b, salons, health coaches). You name it, I've tried it. Are there generalized strategies that get more opens? Yes, there are a few. BUT mostly, methods for...
Find Answers To Your
Biggest Email Marketing Questions
Search Examples: open rates, subject lines, images, SPAM Folder, Strategy, etc.
