Flourish & Grit Blog
Harness the full power of email marketing.
Email Marketing Inspiration – COVID19 Edition
Wondering what to put your in email campaigns? You're not alone. On top of the stress of trying to stay safe, stay healthy, take care of people you love, worrying about an uncertain economic future, and the gamut of other issues this is all bringing up, you ALSO have...
Email Marketing In The Time of COVID-19
Hoooooooo boy. It has been a week. It. has. BEEN. A. WEEK. How are ya doin' out there? Panicking? Same. The comforting part is that we're all in this together. In the US, we're all facing common challenges; economic uncertainty, health concerns, childcare, food...
Part Three – Spam Folder Rescue
We're on PART THREE of SPAM FOLDER RESCUE!<cue fog horn noise> I know you've been waiting for this hit your inbox ALL WEEK, so let's get to it. First of all, let's recap what we've gone over so far. We've talked about key terms you need to know about the world...
Part Two – Spam Folder Rescue
If you're anyone who is anyone and you send email campaigns out into the world, you've probably pulled your hair out trying to figure out how to get your emails out of the SPAM folder. I'm on a mission to protect your hairline. 😉 We talked about vocab last week when...
Spam Folder Rescue: Part One
How much time have you spent wondering and trying to figure out WHY you're emails are ending up in the SPAM folder? Well, my virtual friend, wonder no more. I'm guiding you through the steps you need to know in order to get your emails OUT of the SPAM folder and into...
CONTROVERSIAL: Stop Sending Newsletters
CONTROVERSIAL: Stop Sending Newsletters Seriously. Staaaaaaaaaaaawp. The term itself comes from when marketers were printing and MAILING paper newsletters. The world has changed. Your audience is not sitting down to open up that paper newsletter with little to no...
CANVA'S LATEST FEATURE RELEASE WILL MAKE YOU WANT TO SING FROM THE TALLEST MOUNTAIN.
Ready for some nerd action!? I knew you were. I have 2 forehead-smacking pieces of advice for you this week, so that you can make email maaaaaaagic happen. 1. HOW TO WARM UP AN OLD EMAIL LIST Whether you have an email list you've never sent to or have been on a break,...
How to personalize your email content without being creepy
Personalization is king in the digital marketing world.
Consumers expect personalization. (https://www.retailcustomerexperience.com/news/consumers-expect-personalization-reveals-report/
But as most data researchers know, what people say they want and how they actually behave are two different things.
So when your aunt can't understand why she went to go shopping for a new pair of slippers online and now sees an ad for slippers everywhere she goes on the the internet “HOW DID THEY KNOW!?” You can just give her a knowing shrug.
People get creeped out easily when their behavior online is reflected back to them in unlikely spots.
3 Ways to Know if Your Newsletter Is Working
You’ve been pouring all of this work, dedicating all of these resources to your email campaigns, and you’re just not sure if it’s what your audience wants or makes them want to buy.
3 Holiday Email Campaign Ideas
It's here! It's here! It's here! The holidays are on us and you and your inbox are about to get STUFFED. (Get it!? Like a turkey!) Sometimes I don't know what to do with myself. Instead of begging the Google gods for inspiration, I thought I'd throw you some ideas on...
Best Alternatives to Mailchimp
It's not secret that I dislike Mailchimp. Talk to me for 5 minutes and I'll tell you why. We don't have five minutes, so I'll go ahead and jump right in. 1. The templates ARE NOT flexible. You are at the mercy of their templates every time you design an email. Want to...
Something is better than nothing
Last week, I was on a call for with the Beta group of my course Email Marketing Like a Boss. We were talking about that week's lesson on planning content. As we were chatting about a very common and natural fear of putting content and creative work out into the...
How to get your emails out of the SPAM folder
This is the question I get most often. How do you make sure your emails don't end up in the SPAM folder? I answer it often enough that I made a video for you! Check it out. It's only 4 minutes long with this mug talkin all of the good info at you.
A Productivity Hack That Only Takes a Minute
I'm interrupting your regularly scheduled email inspiration/tip for some productivity advice. I know you want to learn from the master over here. And by "master," I mean shiny object syndrome expert. Oooo a new tech tool!?!? Wait. Where did the last 2 hours go? But...
Halloween emails don't have to be scary ?
OK, calm down. That joke was hilarious but not *that* hilarious. I'll wait for you to stop laughing. No? Didn't laugh at all? Fine. I'll save my best stuff for later. I hate to break it to you. The holidays are on us. First, Halloween. Then, Thanksgiving. Then,...
Creating a subject line that can't be ignored
We're on WEEK 3 of Open Rate Month. So far, we've covered what open rates really mean about the your email program, the health of your email list and NOW (trumpet noises) we're gonna talk about juicy subject lines. Yes, they make a difference on how many people open...
Boost your open rates on the very next email you send
Week 2 into Open Rate August and we're ready for the least sexy email hacks you've come across. Last week, we talked about what an email open actually means. (Reminder: OPEN RATE = # CONTACTS SENT THE EMAIL/# OF UNIQUE OPENS)Brands tend to have a reactive...