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Flourish & Grit Blog

Uncover hidden revenue in your email list

3 Email Design Mistakes and How to Avoid Them

3 Email Design Mistakes and How to Avoid Them

3 Email Design Mistakes and How to Avoid Them When it comes to email marketing, learning how to design an email can be tricky. Sometimes it's easier to learn from others' mistakes to learn what to avoid. That's why I put together this handy video: Three Email Design...

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Uncover Hidden Revenue In Your Email List

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“Best” Practices For Using Images in Email

“Best” Practices For Using Images in Email

"Best" Practices For Using Images in Email When you're not sure how to fully leverage images in your email campaigns, you can get stuck scratching your head longer than it takes to design the entire email.   I get it. The back end email world can get complicated...

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Email Marketing Inspiration – COVID19 Edition

Email Marketing Inspiration – COVID19 Edition

Wondering what to put your in email campaigns? You're not alone. On top of the stress of trying to stay safe, stay healthy, take care of people you love, worrying about an uncertain economic future, and the gamut of other issues this is all bringing up, you ALSO have...

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Email Marketing In The Time of COVID-19

Email Marketing In The Time of COVID-19

Hoooooooo boy. It has been a week. It. has. BEEN. A. WEEK. How are ya doin' out there? Panicking? Same. The comforting part is that we're all in this together. In the US, we're all facing common challenges; economic uncertainty, health concerns, childcare, food...

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Part Three – Spam Folder Rescue

Part Three – Spam Folder Rescue

We're on PART THREE of SPAM FOLDER RESCUE!<cue fog horn noise> I know you've been waiting for this hit your inbox ALL WEEK, so let's get to it. First of all, let's recap what we've gone over so far. We've talked about key terms you need to know about the world...

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Part Two – Spam Folder Rescue

Part Two – Spam Folder Rescue

If you're anyone who is anyone and you send email campaigns out into the world, you've probably pulled your hair out trying to figure out how to get your emails out of the SPAM folder. I'm on a mission to protect your hairline. 😉 We talked about vocab last week when...

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A Productivity Hack That Only Takes a Minute

I'm interrupting your regularly scheduled email inspiration/tip for some productivity advice. I know you want to learn from the master over here. And by "master," I mean shiny object syndrome expert. Oooo a new tech tool!?!? Wait. Where did the last 2 hours go? But...

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Halloween emails don't have to be scary ?

OK, calm down. That joke was hilarious but not *that* hilarious. I'll wait for you to stop laughing. No? Didn't laugh at all? Fine. I'll save my best stuff for later. I hate to break it to you. The holidays are on us. First, Halloween. Then, Thanksgiving. Then,...

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Creating a subject line that can't be ignored

We're on WEEK 3 of Open Rate Month. So far, we've covered what open rates really mean about the your email program, the health of your email list and NOW (trumpet noises) we're gonna talk about juicy subject lines. Yes, they make a difference on how many people open...

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Boost your open rates on the very next email you send

  Week 2 into Open Rate August and we're ready for the least sexy email hacks you've come across. Last week, we talked about what an email open actually means. (Reminder: OPEN RATE = # CONTACTS SENT THE EMAIL/# OF UNIQUE OPENS)Brands tend to have a reactive...

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How to increase your open rates this month

I'm officially calling August the month of Open Rates! Yes! Yes! YES! What makes me qualified to declare a whole month dedicated to one small part of email strategy? I declared it. So it is so. Marketing secret UNLOCKED.Since open rates are the first metric most...

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Never lose a lead with an email campaign you're missing

Engagement through email is golden. Not just golden. It's sparkly. Really really sparkly. You know this from Marketing Strategy 101. Hook your audience in. Engage them. Convert them. Keep them engaged. And let them keep coming back and referring business your way....

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How do you design a drool-worthy email?

Ya don't. Yeesh. I know. I went there. Starting this off with some negative vibes. Hate that! Ok. Positive vibes. Unicorns! Just plug a bunch of unicorns into an email and you're good to go, right? I don't have to tell you that's wrong. I know you're smart. But...

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Does it really matter what tools you are using?

SPOILER: Yes. Yes, it does. It doesn't really matter what email service provider you use. They're all the same. My skin crawled. Yes, this is how sensitive I am to email marketing chat. I was chatting up a couple of women who manage email marketing for their companies...

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Email Inspiration – Ellanyze

Get Inspired One inspirational email. Three easy takeaways. I wish I could take credit for this week's email. It's a newsletter series called Short and Sweet by the lovely, Janelle Reichman. She owns and operates Ellanyze, a front end web development company. She is...

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Email Inspiration – Fab Oops

Get InspiredOne inspirational email. Three easy actions.Fab? Yes. That's all I have to say about this email. End of blog. j/k Have you been like the thousands of other people who sent something out and realized there was a mistake? Oh, you haven't? Cool cool cool....

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