Flourish & Grit Blog

Inspiring you to be better. Inspiring you to flourish.

What does it mean to flourish?

What does it mean to flourish?

We're in to the middle of January and still on hot on the heals of our New Year's Resolutions. I've been talking to a lot of people who are thinking about what they want to change about their businesses, jobs and personal lives.  The hottest personal goal: work-life...

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How much is too much?

How much is too much?

The overwhelm. It is real. I know your pain. I have lofty goals for 2019. When I think about them, they make me feel ambitious and optimistic. When I sit down to plan them out, I start to panic. It's so much work! I can't do this all on my own! What was I thinking!?...

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How much is too much?

How much is too much?

When you think you're sending too many emails, let me know how you know too many emails is too many. It's a question I get a lot. What is the ideal amount of emails to send? Let me give it to you straight. If you're asking that question, you're probably not sending...

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Don’t beat yourself up. We all do it.

Don’t beat yourself up. We all do it.

Seriously. We've all been there. In my case, it's hitting send on an email and realizing I sent it to the wrong list. It's seeing the final email launch after four people reviewed it, and there's a type-o in the subject line. It's checking the date of an event five...

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How to Avoid the SPAM Folder

The BIG Question: How do I make sure my emails don't land in the SPAM folder. The BIG Answer: It's complicated. Did you hate that answer? I know. I know. If you're new here, that's the answer to most of my questions.   Avoiding the SPAM folder is its own...

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Email by Emily is NOW Flourish & Grit

The sad news: Email by Emily is going away. 😢   The news that will make you unclench: Emily McGuire is not going away. I'll never leave you alone! Muah ha haaaaaaaa! The news that will make you say "Hm. Why didn't I think of that!?: Starting December 1st, Email...

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Don’t call it a newsletter. Call it a comeback.

Don’t call it a newsletter. Call it a comeback.

I know you weren’t planning for this, but sometimes listing pet peeves is just what you need for a mid-week pick me up. That’s why I have to tell you this secret one. The one I avoid correcting people on, because it can get a little awkward. So here’s my simple...

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Goals, baby!

Goals, baby!

I’m not talking about how many sit ups you can do in 20 seconds or Instagram posts you get out per week. What else would I be talkin’ about? Hint: It’s email. Alright, that really wasn’t a hint. But I wanted to make sure you really got that picture that all I talk...

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On Email Marketing Best Practices (a.k.a why they’re wrong)

I was recently asked about whether or not I could follow email marketing best practices for a new client. I paused. My first thought, “Wait… whaaaaaaaat?” That’s such a vague term for any industry or field. Best practices are one of those buzz words that people throw...

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Let's start at the beginning. When a man and a woman love each other very much... I kid. I kid. When I tell people I do email marketing, I typically get a head tilt in response. You know, the step back, head tilt with one eyebrow just gently raised. It's the look of,...

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