Email Inspiration

Lead Magnets That Convert

Lead Magnets That Convert

You can’t expect people to walk up to your website (that’s what happens, right?) and beg you to take their email address.
List building 101: You gotta give some to get some.

Offer value in exchange for their email address.

Resource List: Diverse Stock Photography

Resource List: Diverse Stock Photography

Business is not as usual. This year, we have scrambled to change our physical spaces for work. The recent weeks have asked us to change the mindset of how we work. To change what we assume about who we work with and who our customers are. The change is internal. It's...

How are YOU showing up in the inbox right now?

How are YOU showing up in the inbox right now?

How are you showing up in the inbox?

If you have something that will help alleviate fears, reduce stress, or genuinely add value to your customers and subscribers right now, then you NEED to be showing up in the inbox.

Email Marketing Inspiration – COVID19 Edition

Email Marketing Inspiration – COVID19 Edition

Wondering what to put your in email campaigns? You're not alone. On top of the stress of trying to stay safe, stay healthy, take care of people you love, worrying about an uncertain economic future, and the gamut of other issues this is all bringing up, you ALSO have...

Email Marketing In The Time of COVID-19

Email Marketing In The Time of COVID-19

Hoooooooo boy. It has been a week. It. has. BEEN. A. WEEK. How are ya doin' out there? Panicking? Same. The comforting part is that we're all in this together. In the US, we're all facing common challenges; economic uncertainty, health concerns, childcare, food...

Part Three – Spam Folder Rescue

Part Three – Spam Folder Rescue

We're on PART THREE of SPAM FOLDER RESCUE!<cue fog horn noise> I know you've been waiting for this hit your inbox ALL WEEK, so let's get to it. First of all, let's recap what we've gone over so far. We've talked about key terms you need to know about the world...

Part Two – Spam Folder Rescue

Part Two – Spam Folder Rescue

If you're anyone who is anyone and you send email campaigns out into the world, you've probably pulled your hair out trying to figure out how to get your emails out of the SPAM folder. I'm on a mission to protect your hairline. 😉 We talked about vocab last week when...

CONTROVERSIAL: Stop Sending Newsletters

CONTROVERSIAL: Stop Sending Newsletters

CONTROVERSIAL: Stop Sending Newsletters Seriously. Staaaaaaaaaaaawp. The term itself comes from when marketers were printing and MAILING paper newsletters. The world has changed. Your audience is not sitting down to open up that paper newsletter with little to no...

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