Strategy

Write a subject line that can’t be ignored

Write a subject line that can’t be ignored

  I've tested and tested and tested subject lines for a wide variety of industries (ecommerce, retail, b2b, salons, health coaches). You name it, I've tried it. Are there generalized strategies that get more opens? Yes, there are a few. BUT mostly, methods for...

5 Steps on How to Warm an Old Email List

5 Steps on How to Warm an Old Email List

Whether you have an email list you've never sent to or have been on a break, it's scary to start sending emails to people who haven't heard from you in a bit. I've got a few tips on how to warm that audience back up. Check it out! Watch and Learn Read the Transcript...

You have a lead magnet, now what?

You have a lead magnet, now what?

One of the most common mistakes I see brands make is generating an AMAZING lead magnet or opt-in offer. They build it and publish it to their website, and then… nada.

Like it’s supposed to magically send out alerts to all potential customers immediately, and they’ll start flocking to your site to sign up.

You have to GENERATE traffic to your email opt-in offer/lead magnet.

Resource List: Diverse Stock Photography

Resource List: Diverse Stock Photography

Business is not as usual. This year, we have scrambled to change our physical spaces for work. The recent weeks have asked us to change the mindset of how we work. To change what we assume about who we work with and who our customers are. The change is internal. It's...

The Ultimate Email Copywriting Tip That Will Connect AND Convert

The Ultimate Email Copywriting Tip That Will Connect AND Convert

The Ultimate Email Copywriting Tip That Will Connect AND Convert Copywriting scares me. It's hard to get the tone and value down pat so that people LOVE to read what I have to say and want more. After years of toiling away, making a lot of mistakes, I finally hit on...

3 Email Design Mistakes and How to Avoid Them

3 Email Design Mistakes and How to Avoid Them

3 Email Design Mistakes and How to Avoid Them When it comes to email marketing, learning how to design an email can be tricky. Sometimes it's easier to learn from others' mistakes to learn what to avoid. That's why I put together this handy video: Three Email Design...

“Best” Practices For Using Images in Email

“Best” Practices For Using Images in Email

"Best" Practices For Using Images in Email When you're not sure how to fully leverage images in your email campaigns, you can get stuck scratching your head longer than it takes to design the entire email.   I get it. The back end email world can get complicated...

How are YOU showing up in the inbox right now?

How are YOU showing up in the inbox right now?

How are you showing up in the inbox?

If you have something that will help alleviate fears, reduce stress, or genuinely add value to your customers and subscribers right now, then you NEED to be showing up in the inbox.

News & Updates

Join Our Newsletter