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Crisis marketing checklist

Crisis marketing checklist

Global health crisis, pandemic response, racial violence percolating, political insurrection. Those were the major national crises we dealt with in 2020 and 2021. You'd think we would be seasoned by now for scrapping our campaign plans. But that's what happens in a...

“Best” Practices For Using Images in Email

“Best” Practices For Using Images in Email

"Best" Practices For Using Images in Email When you're not sure how to fully leverage images in your email campaigns, you can get stuck scratching your head longer than it takes to design the entire email.   I get it. The back end email world can get complicated...

Email Marketing Inspiration – COVID19 Edition

Email Marketing Inspiration – COVID19 Edition

Wondering what to put your in email campaigns? You're not alone. On top of the stress of trying to stay safe, stay healthy, take care of people you love, worrying about an uncertain economic future, and the gamut of other issues this is all bringing up, you ALSO have...

Never lose a lead with an email campaign you’re missing

Never lose a lead with an email campaign you’re missing

Engagement through email is golden. Not just golden. It's sparkly. Really really sparkly. You know this from Marketing Strategy 101. Hook your audience in. Engage them. Convert them. Keep them engaged. And let them keep coming back and referring business your way....

Email Inspiration – nDash Onboarding

Email Inspiration – nDash Onboarding

Get InspiredOne inspirational email. Three easy actions.This week's email comes from nDash.They're a content creation platform to hire freelancer writers and influencers. Genius company idea, right?I loved this new customer onboarding email. As much as people neglect...

Email Inspiration – TheHustle Welcome

Email Inspiration – TheHustle Welcome

This week's email comes from The Hustle.Their business is newsletters. Literally news-letters. They're part of the recent boom of daily email news digests. Too busy/tired to read/listen to the news? Their daily emails send you the headlines plus a little extra from...

Email Inspiration – Moosejaw Welcome Email

Email Inspiration – Moosejaw Welcome Email

This week's email comes from Moosejaw.I have to give this Michigan-based company a shout out for a couple of reasons. They're in Michigan (duh.) Their email game is STRONG. They send out some of the most fun and entertaining emails. If you're not signed up for them,...

Email Inspiration – WePresent

Email Inspiration – WePresent

This week's email comes from WePresent. Take a scroll, check out its amazingness and then read the 3 things that make this email amazing. And how you can replicate those elements today.Here's what I love about this email:WHITESPACE:  Look at all of that white space....

Email Inspiration – King Arthur Flour

Email Inspiration – King Arthur Flour

WELCOME to your weekly Email Inspiration PostIt's back by popular demand! I'm bring back my weekly installment of Email Inspiration.Each week, I'll be sending an email that I stumbled on subscribe to, that stood out to me.I'll break down three items from the email...

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