How much time have you spent wondering and trying to figure out WHY your emails are ending up in the SPAM folder? There’s gotta be a rule book or something that spells out spam rules for email marketing! Well, my virtual friend, wonder no more. I’m guiding you through...
"Best" Practices For Using Images in Email When you're not sure how to fully leverage images in your email campaigns, you can get stuck scratching your head longer than it takes to design the entire email. I get it. The back end email world can get complicated...
As a marketer, you're a leader. You are LEADING and GUIDING your subscribers to convert. If it's not clear what's in it for your subscriber, they'll stop reading. They'll ignore your emails. They'll eventually unsubscribe. Let's walk through a real-life example. I...
As we all know, coming up with creative for marketing campaigns is only half the battle. The other half: executing an email marketing campaign. Between five million links that go in an email, the right list, segment, and send date and time, there are too many pieces...
Summary Email templates are critical for guiding a subscriber from open to conversion. Yes, graphics are important for grabbing visual attention. Yes, copy needs to connect on a relational and sales-driven level. (After all, your subscribers need to know WHY they...
How to Turn Around an Email Marketing Mistake DON’T BEAT YOURSELF UP. WE ALL DO IT. Seriously. We've all been there. In my case, it's hitting send on an email, and realized I sent it to the wrong list. It's seeing the final email launch after four people reviewed...
How to Use Images in Email Effectively When you're not sure how to fully leverage images in your email marketing, you can end up scratching your head longer than it takes to design the entire email. I get it. Email marketing production gets complicated quickly, and...
The biggest conception about email marketing is that you should be sending a newsletter to your list. Newsletters are the critical foundation of any email strategy. I’ve harped on them pretty hard in the past. Here’s why: the way we think of newsletters is really...
Flourish & Grit honors balance. (Hello, Libra over here!) It doesn't take one thing to get by in this world. It takes a village of support & experience. Flourish & Grit symbolizes the balance of the aspiration and experience it takes to persist through the...