Week 2 into Open Rate August and we're ready for the least sexy email hacks you've come across. Last week, we talked about what an email open actually means. (Reminder: OPEN RATE = # CONTACTS SENT THE EMAIL/# OF UNIQUE OPENS)Brands tend to have a reactive...
I'm officially calling August the month of Open Rates! Yes! Yes! YES! What makes me qualified to declare a whole month dedicated to one small part of email strategy? I declared it. So it is so. Marketing secret UNLOCKED.Since open rates are the first metric most...
Engagement through email is golden. Not just golden. It's sparkly. Really really sparkly. You know this from Marketing Strategy 101. Hook your audience in. Engage them. Convert them. Keep them engaged. And let them keep coming back and referring business your way....
Get InspiredOne inspirational email. Three easy actions.This week's email comes from nDash.They're a content creation platform to hire freelancer writers and influencers. Genius company idea, right?I loved this new customer onboarding email. As much as people neglect...
This week's email comes from The Hustle.Their business is newsletters. Literally news-letters. They're part of the recent boom of daily email news digests. Too busy/tired to read/listen to the news? Their daily emails send you the headlines plus a little extra from...
This week's email comes from Moosejaw.I have to give this Michigan-based company a shout out for a couple of reasons. They're in Michigan (duh.) Their email game is STRONG. They send out some of the most fun and entertaining emails. If you're not signed up for them,...
This week's email comes from WePresent. Take a scroll, check out its amazingness and then read the 3 things that make this email amazing. And how you can replicate those elements today.Here's what I love about this email:WHITESPACE: Look at all of that white space....
WELCOME to your weekly Email Inspiration PostIt's back by popular demand! I'm bring back my weekly installment of Email Inspiration.Each week, I'll be sending an email that I stumbled on subscribe to, that stood out to me.I'll break down three items from the email...
I've made lot of mistakes. You want a list? Because I have one. No, I don't really. That would be kind of weird to keep a whole list of mistakes, right? RIGHT? I definitely don't have a list like that. So why am I even bringing up mistakes? Because mistakes are what...