Don’t call it a newsletter. Call it a comeback.

I know you weren’t planning for this, but sometimes listing pet peeves is just what you need for a mid-week pick me up.

That’s why I have to tell you this secret one. The one I avoid correcting people on, because it can get a little awkward.

So here’s my simple request:

Please, for the love of all that it is holy. Stop calling your emails newsletters.

I know. I know.

You’re like, “What’s the big deal, Emily? That’s what I’ve been sending to my adoring list for months.”


I know it is. I. Know. It. Is.

But do you know what I hear from countless small businesses who have questions for me about their email programs?

I hear it over and over again. “I spend all of this time on a newsletter every month. My audience loves it, but I just can’t do it anymore.”

Why can’t they do it anymore?

Because they’re not getting any tangible results.

Email marketing is well beyond the world of newsletters.

I’ll repeat that again.

Email marketing isn’t newsletters anymore.

Is newsletter content great?

Yes, absolutely.

Do you need to jam it into one long AF email every month?

No. No, you don’t.

Instead of newsletters, how about this?

  • All of that awesome content you put together in one email? Break that up over the course of the month.

  • Post it in a blog so it LIVES FOREVER on your site.

  • And NEVER forget to include an offer or pitch for your services/products in your email. Stop expecting people to magically know what the next steps are to work with you.


If not, then you’re already a pro. Congrats!

If you’re only sending offers in your emails, consider some content. There has been a lot of testing out there about the value of content, conversions and customer lifetime value.

If your mind was blown, you’re welcome.

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