I wish I could take credit for this week's email. It's a newsletter series called Short and Sweet by the lovely, Janelle Reichman.
She owns and operates Ellanyze, a front end web development company.
She is one of the kindest humans I've met in Ann Arbor, MI. She freely gives her time and is a talented WordPress developer.
Her Short & Sweet series is just that. Short and sweet.
Janelle highlights something that has stuck out to her every week – which is either an artist, a business hack or a website tip.
It's easily digestible and a joy to read.
Take a scroll, check out this example of Ellanyze's Short and Sweet, then read the 3 easy things that are worth repeating.
Here's what you should copy from this email:
Do you see how short this email is?
We often can only grab our email subscriber's attention for a fraction of a minute. Maybe more if we're lucky.
In a crowded inbox, how do you make sure people read your content?
Make it short.
I often seen people try to cram as much content in an email as possible.
Cut down the copy and highlight the most important parts of your business as possible.
BRIGHT, BOLD VISUAL:
I immediately want to know more about what's happening in this email based on the visual.
My curiosity is piqued.
Is it an overly stylized image? No.
It's a beautiful graphic that she cropped for the size of her email. That's it.
Don't overcomplicate your graphics. They don't need to by hyper-stylized.
It just needs to be eye-catching.
I often see CTA's buried in the bottom of emails.
Here, Janelle makes her Discovery Call CTA button bold and beautiful.
There is no missing it.
If I want to talk to Janelle, I know exactly how to do that.
Don't hide your CTA's.
Don't make your subscribers hunt to find how to contact you. The harder you make it for them, the less likely they are to follow through.