That's all I have to say about this email.
End of blog.
Have you been like the thousands of other people who sent something out and realized there was a mistake?
Oh, you haven't?
Cool cool cool.
Then, I'm just writing this for myself then.
OK, self. You made a mistake. You sent out an email with the wrong link, the wrong headline or the wrong subject line.
The world is ending.
Oh, wait. It's not ending. Weird.
Pick yourself back up and figure out how to fix it.
First step, admit you made a mistake.
Second step, delight your audience with a fantastic Oops email.
That's what Fab did with today's inspiration.
Take note and figure out how to bounce back gracefully.
Here's what you should copy from this email:
Yes, you're mortified that you just made a mistake.
Guess what? We all do it.
Sorry to be the one to tell you that you're not special in that regard.
There's nothing better than deflecting embarrassment with humor.
A weird coping mechanism? Maybe.
It's definitely not something I do.
But it does put people at ease. They forget to be made when they're smiling.
CALL OUT THE MISTAKE:
Pinpoint what happened. Name it. Say it out loud.
Do what you have to do identify the mistake.
What's worse than making a mistake? Not admitting to it and naming it.
People feel like they're having something pulled on them because it lacks transparency.
Name it so you can move on.
ISSUE THE CORRECTION:
In case this isn't obvious, give them the correct info in the follow-up email.
Give them the opportunity to take the action you wanted them to take.
BONUS: Can you give an apology offer? Maybe a discount, a freebie or a sweet pic of your baby niece (with mom's permission of course)?
People appreciate it when you go the extra mile any time during their customer journey. Don't let this opportunity be any different.