In the tech world, people talk about user experience and creating sticky products A LOT.
Thinking about your service or product from the perspective of the user helps you build something that is valuable enough for your users to stick around.
get it,” this forces you to think about how to RETAIN your customers.
Because the relationship doesn’t end after the sale or signup. You have to always be nurturing.
Well, in the email marketing world, that means retention campaigns.
- Someone signs up for a freebie of some kind, you follow up with them to make sure they are getting the value out of it.
- Someone signs up for a new service or product, you follow up with them to make sure they know how to access and use it.
- Someone browses a page or product (but doesn’t convert) on your website, you follow up to show them the value of what they were browsing.
The goal is to get them to stick. If you’re not following up with them, then you’re kind of just expecting them to come back on their own.
That means they’ll need to:
- Remember who you are.
- Remember what you do.
- Remember how you do it.
In order to do that you need either a REALLY powerful brand and/or a REALLY powerful method of following up.
You’re lucky if you have both.
When you’re ready to start making your products or services more sticky, let’s chat.
SUPERCHARGE YOUR LEAD MAGNET
- Strategy: What to put in your lead magnet to attract your ideal clients.
- Building Blocks: Every technical piece you need to have in place to publish and share your lead magnet.
- Promotion Strategy: Where and how to promote your lead magnet to start blowing up your list.