In the tech world, people talk about user experience and creating sticky products A LOT.
Thinking about your service or product from the perspective of the user helps you build something that is valuable enough for your users to stick around.
Instead of just dumping someone into your marketing, product, or service, and expecting them to “just
get it,” this forces you to think about how to RETAIN your customers.
get it,” this forces you to think about how to RETAIN your customers.
Because the relationship doesn’t end after the sale or signup. You have to always be nurturing.
What does that look like?
Well, in the email marketing world, that means retention campaigns.
- Someone signs up for a freebie of some kind, you follow up with them to make sure they are getting the value out of it.
- Someone signs up for a new service or product, you follow up with them to make sure they know how to access and use it.
- Someone browses a page or product (but doesn’t convert) on your website, you follow up to show them the value of what they were browsing.
That’s using personalized, targeted messaging to get your audience to keep coming back.
The goal is to get them to stick. If you’re not following up with them, then you’re kind of just expecting them to come back on their own.
That means they’ll need to:
- Remember who you are.
- Remember what you do.
- Remember how you do it.
In order to do that you need either a REALLY powerful brand and/or a REALLY powerful method of following up.
You’re lucky if you have both.
When you’re ready to start making your products or services more sticky, let’s chat.
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