When you think you’re sending too many emails, let me know how you know too many emails is too many.
It’s a question I get a lot. What is the ideal amount of emails to send?
Let me give it to you straight.
If you’re asking that question, you’re probably not sending too many emails.
Because guess what? It takes a lot of resources to send emails. Mostly time.
And when you’re pulled in five million different directions because you’re also managing social media accounts and multiple digital marketing channels, WHO’S GOT THE TIME TO SEND AN EMAIL EVERY DAY.
The facts about sending frequency:
Every time you send an email you are giving your list subscribers an opportunity to unsubscribe.
Every time you send an email you are giving your list subscribers an opportunity to place an order, book an appointment or learn more about your brand.
Your time is valuable, and it takes time to come up with a strategy and to execute email campaigns.
There are multiple ways to look at this equation. You could look at your customer lifetime value and determine how much money each list subscriber is worth.
You could then tally up how many people opt out of your emails per email versus how much revenue you generate for each email and find the sweet spot balance for your brand of losing contacts versus revenue generation.
You could also split your list and see how much revenue you make off of half your list over the course of month that you send emails to at least times per week versus the other half that only gets one email per week.
OR you could do what I tell time-strapped marketers and business owners that the key is to be consistent. If that’s one email per month, then that’s better than nothing.
Ideally, one email per week would be awesome for your business.
BUT, automated emails are going to always always always be the best bang for your buck when it comes to email marketing.
If you don’t have a strategy set up with automation, then you are going to be sinking a ton of time into regularly scheduled promotional emails, pulling your hair out and hating life and email.
Also, I think there’s something at the root of this question.
It’s also the at the heart of being afraid of putting yourself out there on social to market yourself or your brand.
Am I too much?
Will people get sick of me and stop following me/unsubscribe from my list?
Spoiler alert: The answer is yes.
And is that okay? Absolutely.
Like all things in life, you’re not going to hit the right tone with everyone all of the time. That’s part of the reason why we brand businesses in order to attract people to our personality.
And if nobody told you this already, I’m gonna be the bearer of bad news.
People are not going to like you or your content. It’s inevitable.
But some people are going to love you and your content, and they are going to be your best customers/clients.
Taking the risk and putting yourself out there will pay off. You have to give it time and keep tweaking your process as you go along.