Lead Magnets That Convert

You can’t expect people to walk up to your website (that’s what happens, right?) and beg you to take their email address.

List building 101: You gotta give some to get some.

Offer value in exchange for their email address.

(No, “sign up for our newsletter” is not an incentive.)

Most often this is called a lead magnet, freebie, opt-in offer, etc.

What does it look like?

It can be a number of things:
✔️ A special offer
✔️A discount
✔️Valuable content like a mini-course delivered through email, an action guide, a checklist, or a quiz.

You probably already have something you’re giving away that people LOVE, but you’re not using it to collect email addresses.

*cough cough* Check out your blog posts.

But it just can’t be ANY free content. It has to be content that aligns with your products or service offerings.

I mean, I could give away a free puppy with every email sign up, but what’s that gonna do for me? (Other than me swimming in puppies. Cute picture, no?)

Here’s what to consider for a lead magnet that actually converts:

? Does it offer solutions to a pain point of your ideal client?
?Can it give them a quick win?
?Does it easily lead to your offerings (services, products, etc.)?

Here are a few ideas to get you going:

? Course creators, offer the first lesson of a course for free.
? Top 10 questions to ask before you…
? The Ultimate Guide to Buying/Doing/Learning/Achieving
? Resource kit for…
? The top tips or tools that every _____ needs to know.

get email marketing tips, tricks and trends delivered straight to your inbox (on the weekly-ish)