You can’t expect people to walk up to your website (that’s what happens, right?) and beg you to take their email address.
List building 101: You gotta give some to get some.
Offer value in exchange for their email address.
(No, “sign up for our newsletter” is not an incentive.)
Most often this is called a lead magnet, freebie, opt-in offer, etc.
What does it look like?
It can be a number of things:
✔️ A special offer
✔️Valuable content like a mini-course delivered through email, an action guide, a checklist, or a quiz.
You probably already have something you’re giving away that people LOVE, but you’re not using it to collect email addresses.
*cough cough* Check out your blog posts.
But it just can’t be ANY free content. It has to be content that aligns with your products or service offerings.
I mean, I could give away a free puppy with every email sign up, but what’s that gonna do for me? (Other than me swimming in puppies. Cute picture, no?)
Here’s what to consider for a lead magnet that actually converts:
Here are a few ideas to get you going: