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LIVE WORKSHOP
HONEY LEAD MAGNETS
How to create a sweet and sticky lead magnet that attracts your ideal customers.
Wednesday, Oct. 28 | 3 pm EST
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So you want to grow your email list.
List building 101:
You gotta give some to get some.
Offer value in exchange for their email address. (No, “sign up for our newsletter” is not an incentive.)
Most often this is called a lead magnet, freebie, opt-in offer, etc.
But what do you even PUT in a lead magnet?
And how do you make sure it will turn subscribers into customers?
In this workshop, we’ll demystify the lead magnet and go over, step-by-step, how to create a sweet and sticky lead magnet.
After all, you can catch more flies with honey than you can with vinegar.
YOU’LL WALK AWAY WITH:
SWEET STRATEGY
Develop a lead magnet that attracts your ideal customer.
STICKY CONTENT
Pull it together in a format that sticks for you and your ideal customers.
READY TO SHARE
A lead magnet plan, outline, and tool kit to start attracting your ideal customers.
WHAT’S INCLUDED
HANDS-ON LEARNING
Step-by-step how to develop the right lead magnet for your ideal customers.
TOOLS OF THE TRADE
The best tools for designing and publishing your lead magnet.
FEEDBACK
Get group and personal feedback on your thoughts and ideas to move you forward.

I’m Emily McGuire
I’m the Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and Automation Studio.
As someone who honors the grit it takes to get through this world, I appreciate ways to work smarter, not harder.
With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, I love sharing the mistakes and strategies of email marketing done well.
You’ll typically find me with a cup of coffee in hand because #momlife. When my head isn’t in my laptop, you can find me chasing my toddler, reading a book or binging trashy TV.
Success Stories
live WORKSHOP
honey lead magnet
for sweet and sticky ideal clients
This workshop is raising money for The Loveland Foundation
Please consider donating $20 to help fund therapy for black women and girls.
From The Loveland Foundation:
The Loveland Foundation is committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls.
Our resources and initiatives are collaborative and they prioritize opportunity, access, validation, and healing. We are becoming the ones we’ve been waiting for.