PART FOUR: Keep It Going

PART THREE: Wrap Up

There you have it. MORE than enough tips to get you going rescuing your emails from SPAM.

Now just to be clear, an AMAZING email deliverability rate is 99%. That's what top brands who have the resources to dedicate to this have.

That means that at least 1% of their emails are going to SPAM, so there's always going to be that chance.

BUT staying on top of these practices will keep your list humming along and helping you reach your goals.

PART THREE: Be Proactive

PART THREE: Be Proactive

We're on PART THREE of SPAM FOLDER RESCUE!

<cue fog horn noise>

I know you've been waiting for this, so let's get to it. 

Now that we've covered the WHY and HOW your emails are ending up in the SPAM folder, let's talk about what you can actually DO to fix the issue.

Remember, what we talked about previously? The key to getting your emails in the inbox is SENDER REPUTATION.

You got a rep to protect. Why would you spend ALL of that time and energy putting emails out when you could be actively hurting your chances for them to be delivered?

I know what you're thinking,
Great question, Emily. You really know how to shoot straight.

Thank you so much. I've been practicing. ?

In order to help you NOT waste your time, here are steps you can take to proactively protect your Sender Rep.

PART TWO: Why Your Emails End Up in the SPAM Folder

Module 1: Getting Marked as SPAM

If you're anyone who is anyone and you send email campaigns out into the world, you've probably pulled your hair out trying to figure out how to get your emails out of the SPAM folder.

I'm on a mission to protect your hairline. ?

We talked about vocab last week when it comes to understanding the WHY of how your emails are ending up the SPAM folder.

I bet you didn't think you'd be back in some vocab lessons at this point in your career, eh? 

Just to recap, we talked about:

Email Deliverability: it's a whole professional field concerned with the SPAM folder

Opting In: Yes, you want people to SAY they WANT your emails.

Sender Reputation: Everything you do online is tracked (including where you're sending your emails from i.e. the IP address your emails are coming from). 

Just to be clear, there are A LOT of factors that go into getting your emails out of the SPAM folder and into the Inbox. Some we have control over, some we do not.

 

The area we can really key in on is Sender Reputation. We have control over that one. Having a healthy sender reputation opens doors to prospects' and customers' inboxes.

So how do you protect your reputation? Let's start with how to avoid hurting it. Yes, you want people to SAY they WANT your emails.

Sender Reputation: Everything you do online is tracked (including where you're sending your emails from i.e. the IP address your emails are coming from).

So how do you protect your reputation? Let's start with how to avoid hurting it.

PART ONE: What’s happening behind the scenes

PART ONE: What's happening behind the scenes?

How much time have you spent wondering and trying to figure out WHY your emails are ending up in the SPAM folder?

Well, my virtual friend, wonder no more.

I'm guiding you through the steps you need to know in order to get your emails OUT of the SPAM folder and into the inbox.

Your subscribers SUBSCRIBED to your emails for a reason. Make sure they're getting your offers and juicy content so that they will become your biggest fans.

So where do we start with getting your emails out of the SPAM folder?

The why. It always starts with the why.

Why are your emails ending up in the SPAM folder to begin with?

There are A LOT of reasons.

But before we get into what those reasons are and how they might affect you, let's walk through a bit of vocab.