From Stale to Staggering Revenue
Client: Adam & Eve
Campaign Type: Welcome Email
Adam & Eve is America's largest online adult toy retailer located in Hillsborough, NC.
I came in to a team of seasoned marketing professionals who needed some fresh takes on their content.
One of their highest revenue-generating campaigns was the welcome series. As any marketing pro knows, you can't let campaigns go stale. Even when they're performing well, they can always do better.
The problem is deciding where to start with a campaign refresh. The copy? The design?
When in doubt about the best next steps, test.
The goals for the test:
Increase clickthrough rates
Nurture new leads
We tested several variations of the welcome email to accommodate design, copy and offers.
They ran for months to allow for enough data to determine a winner.
The campaign featured here was that test winner.
Increase in Clickthrough Rate