Adam & Eve
CLient
Adam & Eve
Services
- Email Marketing Strategy
- Email Marketing Operations
- Email Marketing Design
- Email Marketing Copywriting
Deliverables
- Email Marketing Content Calendar
- Campaign management
- Monthly Reporting
Industry
- e-commerce
- adult toys
Project Info
Background
Adam & Eve is America’s largest online adult toy retailer located in Hillsborough, NC.
I came in to a team of seasoned marketing professionals who needed some fresh takes on their content.
One of their highest revenue-generating campaigns was the welcome series. As any marketing pro knows, you can’t let campaigns go stale. Even when they’re performing well, they can always do better.
The problem is deciding where to start with a campaign refresh. The copy? The design?
Solution
When in doubt about the best next steps, test.
The goals for the test:
The goals for their email campaigns.
- Increase revenue
- Increase clickthrough rates
- Nurture new leads
campaigns
THE WORK
We tested several variations of the welcome email to accommodate design, copy and offers.
They ran for months to allow for enough data to determine a winner.
The campaign featured here was that test winner.
Winning results:
- 36% increase in revenue
- 113% increase in clickthroughs
- 20% decrease in unsubscribes
