Boss Ladies Referral Crew
CLient
Boss Ladies Referral Crew
Services
- Email Marketing Strategy
- Email Marketing Operations
- Email Marketing Design
- Email Marketing Copywriting
Deliverables
- Daily social media campaigns
- Weekly email campaigns
- Email Automations (Abandoned Cart, Welcome Series, etc.)
Industry
- professional networking
- membership
Project Info
Background
Boss Ladies Referral Crew is a membership business for entrepreneurial networking.
This startup was in need of converting leads from her rich site traffic.
Site traffic is amazing, but if it’s not converting, it’s not helpful.
Solution
Instead of dropping new subscribers on to an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.
The goals for their email campaigns.
- Increase lead retention
- Increase first-time event attendance
- Educate new leads on boss ladies’ membership model.
campaigns
THE WORK
I wrote and built an automation that nurtured new leads to familiarize themselves with the Boss Ladies brand and guide them to signing up for their first event.
View the sequence of emails below.
