New members at first sight

Client: Boss Ladies Referral Crew

Industry: professional networking, membership

Campaign Type: New Subscriber Nurturing



Boss Ladies Referral Crew is a membership business for entrepreneurial networking.

This startup was in need of converting leads from her rich site traffic.

Site traffic is amazing, but if it's not converting, it's not helpful.


Instead of dropping new subscribers on to an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for this campaign.


Increase lead retention


Increase first-time event attendance


Educate new leads on Boss Ladies' membership model.

I wrote and built an automation that nurtured new leads to familiarize themselves with the Boss Ladies brand and guide them to signing up for their first event.

View the sequence of emails below.



Average Open Rate


Average Clickthrough Rate

Success Stories