New clients on-brand

Client: Brittany Bennion Photography

Industry: b2c, branding photography

Campaign Type: New Subscriber Nurturing

Background

 

Brittany Bennion is a branding and family photographer located in Ann Arbor, MI.

Brittany's photography style is always vibrant and easily captures the emotion of her shots.

I was excited when Brittany approached me to help her develop some opt-ins for her business.

The problem: she wanted something polished and professional that also spoke to both types of her offerings (branding and family photography).

Solution

We kepts her opt-in language general on her home page and were then able to funnel people into their preferred vertical after signing up.

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Nurture new website leads into photography clients.

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Book new clients.

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Educate leads on the value and back end of a photo shoot.

We developed this opt-in offer “5 Steps to Photos You'll Be Dying to Show Off.” It sent a different step over the course of 2 weeks.

I coached Britanny through the writing and then I developed her templates and then designed and set up the emails.

Results