- Email Marketing Strategy
- Email Marketing Operations
- Email Marketing Design
- Email Marketing Copywriting
- Copywriting for Lead Nurturing Sequence
- Lead Nurturing Automation Set Up
Fleetilla is a fleet management company based in Ann Arbor, MI.
As a growing company, their goal is lead generation.
They attended tradeshows and networked where their ideal customers would be.
The problem: they'd collect an email address and start sending them newsletters.
They needed a way to nurture brand new subscribers at their most critical touchpoint – email sign-up.
Instead of dropping new subscribers onto an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.
The goals for their email campaigns:
- Increase lead retention
- Book discovery calls
- Build brand awareness