Fleetilla

CLient

Fleetilla

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Copywriting for Lead Nurturing Sequence
  • Lead Nurturing Automation Set Up

Industry

  • Transportation
  • Tech
  • B2B

Project Info

Background

Fleetilla is a fleet management company based in Ann Arbor, MI. 

As a growing company, their goal is lead generation.

They attended tradeshows and networked where their ideal customers would be.

The problem: they'd collect an email address and start sending them newsletters.

Solution

They needed a way to nurture brand new subscribers at their most critical touchpoint – email sign-up.

Instead of dropping new subscribers onto an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for their email campaigns:

  • Increase lead retention
  • Book discovery calls
  • Build brand awareness

campaigns

THE WORK

I wrote and built an automation that nurtured new leads through their pain points and how Fleetilla provides the solution.

If someone booked a call, they were removed from the sequence.

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