Fleetilla
CLient
Fleetilla
Services
- Email Marketing Strategy
- Email Marketing Operations
- Email Marketing Design
- Email Marketing Copywriting
Deliverables
- Copywriting for Lead Nurturing Sequence
- Lead Nurturing Automation Set Up
Industry
- Transportation
- Tech
- B2B
Project Info
Background
Fleetilla is a fleet management company based in Ann Arbor, MI.
As a growing company, their goal is lead generation.
They attended tradeshows and networked where their ideal customers would be.
The problem: they’d collect an email address and start sending them newsletters.
Solution
They needed a way to nurture brand new subscribers at their most critical touchpoint – email sign-up.
Instead of dropping new subscribers onto an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.
The goals for their email campaigns:
- Increase lead retention
- Book discovery calls
- Build brand awareness
campaigns
THE WORK
I wrote and built an automation that nurtured new leads through their pain points and how Fleetilla provides the solution.
If someone booked a call, they were removed from the sequence.
