- Email Marketing Strategy
- Email Marketing Operations
- Email Marketing Design
- Email Marketing Copywriting
- Email Content Calendar
- Email Campaigns planned, written, designed, and executed.
- Lead Magnet
Higher Ground is an Ed-Tech company that specializes in protective gear for mobile technology.
In a nutshell, the design high-quality, durable tablet and laptop sleeves for k-12 students.
At the onset of the pandemic, they were relying on tradeshows as their primary lead generation strategy.
They needed to pivot to digital fast.
We pivoted fast by building their email program.
One part email campaign to promote their offers, one part tradeshow email campaign to promote their sponsorships and networking, and one part lead magnet.
After cleaning their data, we worked fast to build campaigns that promoted the benefits of their products as well as incentives to purchase.
Additionally, we created a custom lead magnet to promote to tradeshow attendees in order to incentivize email sign up.