Higher Ground
CLient
Higher Ground
Services
- Email Marketing Strategy
- Email Marketing Operations
- Email Marketing Design
- Email Marketing Copywriting
Deliverables
- Email Content Calendar
- Email Campaigns planned, written, designed, and executed.
- Lead Magnet
Industry
- b2b
- edTech
- tech
Project Info
Background
Higher Ground is an Ed-Tech company that specializes in protective gear for mobile technology.
In a nutshell, the design high-quality, durable tablet and laptop sleeves for k-12 students.
At the onset of the pandemic, they were relying on tradeshows as their primary lead generation strategy.
They needed to pivot to digital fast.
Solution
We pivoted fast by building their email program.
One part email campaign to promote their offers, one part tradeshow email campaign to promote their sponsorships and networking, and one part lead magnet.
campaigns
THE WORK
After cleaning their data, we worked fast to build campaigns that promoted the benefits of their products as well as incentives to purchase.
Additionally, we created a custom lead magnet to promote to tradeshow attendees in order to incentivize email sign up.
