KaraLyn Street
CLient
KaraLyn Street
Services
- Email Marketing Strategy
- Email Marketing Operations
- Email Marketing Design
- Email Marketing Copywriting
Deliverables
- Email Campaign Template
- Campaign Strategy
- Email Automations (Abandoned Cart, Welcome Series, etc.)
Industry
- e-commerce
- jewelry
Project Info
Background
KaraLyn Street is a handmade jewelry company based in Michigan.
I worked with KaraLyn Street during their transition from an Etsy shop and craft fair vendor to a full e-commerce brand.
Of course, that involves an email strategy that matches their unique style.
Solution
A quick start email program means a basic email template, sign-up offer, and welcome email.
The goals for this campaign:
- Capture more email addresses from website traffic.
- More orders from first-time site visitors.
- A manageable email template that reflects their brand.
campaigns
THE WORK
We created an email sign-up pop-up for their homepage and a welcome email that invites users into their brand.
