KaraLyn Street

CLient

KaraLyn Street

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email Campaign Template
  • Campaign Strategy
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • e-commerce
  • jewelry

Project Info

Background

KaraLyn Street is a handmade jewelry company based in Michigan.

I worked with KaraLyn Street during their transition from an Etsy shop and craft fair vendor to a full e-commerce brand.

Of course, that involves an email strategy that matches their unique style.

Solution

A quick start email program means a basic email template, sign-up offer, and welcome email.

The goals for this campaign:

  • Capture more email addresses from website traffic.
  • More orders from first-time site visitors.
  • A manageable email template that reflects their brand.

campaigns

THE WORK

We created an email sign-up pop-up for their homepage and a welcome email that invites users into their brand.

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