Set Up to Capture More Revenue

Client: KaraLyn Street

Industry: e-commerce, jewelry

Campaign Type: Welcome Series



KaraLyn Street is a handmade jewelry company based in Michigan.

I worked with KaraLyn Street during their transition from an Etsy shop and craft fair vendor to a full e-commerce brand.

Of course, that involves a an email strategy that matches their unique style.




A quick start email program means a basic email template, sign up offer, and welcome email.

The goals for this campaign.


Capture email addresses from website traffic.


More orders from first time site visitors.


A template to build off of.

We created an email sign up pop up for their homepage and welcome email that invites users into their brand.