Old-fashioned barbering in the digital world
Client: McGuire's Barbership
Industry: b2c, barbering
Campaign Type: Welcome Email
McGuire's Barber Shop was a small old-fashioned barber shop located in Ann Arbor, MI. It's now closed after the owner retired.
The barber chairs were lined with real leather, there was always a game on the 17″ TV in the corner, and University of Michigan paraphernalia lined the walls.
In a highly transient college town like Ann Arbor, acquiring new customers was part of a robust marketing strategy. That means having a digital presence in order to be easily found.
The problem was the owner was not comfortable with digital media.
A basic website was needed in order to be found by new community members and an email campaign to match.
The goals for this campaign.
Create a digital home for the barber shop so that new residents could see the business online.
Build a website to match the look and feel of the humble, old-fashioned barber shop.
Provide incentive for website visitors to come in for a hair cut.
I created a simple website that reflected the in-person experience of the barbershop.
Then, we created an offer to drive website traffic to the storefront.
Below, you'll see a screenshot of the website and the welcome email delivering the offer.