Old-fashioned barbering in the digital world

Client: McGuire's Barbership

Industry: b2c, barbering

Campaign Type: Welcome Email

Background

 

McGuire's Barber Shop was a small old-fashioned barber shop located in Ann Arbor, MI. It's now closed after the owner retired.

The barber chairs were lined with real leather, there was always a game on the 17″ TV in the corner, and University of Michigan paraphernalia lined the walls.

In a highly transient college town like Ann Arbor, acquiring new customers was part of a robust marketing strategy. That means having a digital presence in order to be easily found.

The problem was the owner was not comfortable with digital media. 

Solution

A basic website was needed in order to be found by new community members and an email campaign to match.

The goals for this campaign.

R

Create a digital home for the barber shop so that new residents could see the business online.

R

Build a website to match the look and feel of the humble, old-fashioned barber shop.

R

Provide incentive for website visitors to come in for a hair cut.

I created a simple website that reflected the in-person experience of the barbershop.

Then, we created an offer to drive website traffic to the storefront.

Below, you'll see a screenshot of the website and the welcome email delivering the offer.

Results

Coupon redemptions/quarter

165%

Site visitors/month

Success Stories