- Email Marketing Strategy
- Email Marketing Copywriting
- Email campaign copywriting
Mediasite is a video management SaaS product that helps corporations, healthcare organizations, and higher ed retain their community through video.
They offer a video hosting and management platform and services.
Additionally, they have a virtual event platform and team that has helped thousands stream conferences and events.
Their email copywriting wasn't hitting the right notes or converting as well as they'd like.
Email campaigns driven by their audience's voice and interests.
I developed and wrote campaigns that spoke to the challenges professionals are facing with video and how Mediasite helps solve those challenges.
Email campaigns for their four verticals (higher ed, healthcare, corporate, and events).
We personalized messaging to speak to each of these industries and the unique tools that make video management as smooth as silk.
What happened after:
The email marketing channel quickly became the source of the most qualified leads in the sales pipeline.