Mediasite

CLient

Mediasite

Services

  • Email Marketing Strategy
  • Email Marketing Copywriting

Deliverables

  • Email campaign copywriting

Industry

  • Tech

Project Info

Background

Mediasite is a video management SaaS product that helps corporations, healthcare organizations, and higher ed retain their community through video.

They offer a video hosting and management platform and services.

Additionally, they have a virtual event platform and team that has helped thousands stream conferences and events.

Their email copywriting wasn't hitting the right notes or converting as well as they'd like.

Solution

Email campaigns driven by their audience's voice and interests.

I developed and wrote campaigns that spoke to the challenges professionals are facing with video and how Mediasite helps solve those challenges.

campaigns

THE WORK

Email campaigns for their four verticals (higher ed, healthcare, corporate, and events).

We personalized messaging to speak to each of these industries and the unique tools that make video management as smooth as silk.

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