Southern Season
CLient
Southern Season
Services
- Email Marketing Strategy
- Email Marketing Operations
- Email Marketing Design
- Email Marketing Copywriting
Deliverables
- Daily social media campaigns
- Weekly email campaigns
- Email Automations (Abandoned Cart, Welcome Series, etc.)
Industry
- e-commerce
- retail
- gifts hospitality
- specialty food
Project Info
Background
Southern Season is a specialty food retailer brick and mortar with an e-commerce presence as well as an adjoining restaurant and cooking school located in Chapel Hill, NC.
During my time as a Social Media Coordinator they were going through a high growth phase – expanding to new markets in Mount Pleasant, SC, Charleston, SC, Richmond, VA, Raleigh, NC and Charlotte, NC.
Since then, they have gone through some ownership transitions and are now permanently closed.
I handled over 30 social media accounts for all locations and their adjoining businesses. I also strategized and executed their email strategy.
Solution
Segmentation of a variety of markets and business categories became the name of the game.
The goals for their email campaigns.
- Deliver geo-targeted messaging.
- Keep subscribers warm and on the list.
- E-commerce and retail sales.
campaigns
THE WORK
We sectioned off each week to deliver emails that targeted each of our goals.
One email for engagement (usually involving a recipe), one email that promoted in-store services/products, and one email that drove e-commerce sales.
The Results:
Email brought in over 30% of holiday e-commerce revenue.
