Bedazzled new customers with email

Client: leMel

Industry: e-commerce, jewelry

Campaign Type: Welcome Series



leMel came to me with the challenge of developing their first Welcome series for their custom fashion and fine jewelry e-commerce business.

I, of course, jumped at the chance. I love helping people find their rhythm with email marketing.




Instead of dropping new subscribers on to an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for this campaign.


Increase lead retention


Book discovery calls


Increase brand awareness

They had no Welcome Series, and I had the opportunity to help them introduce themselves to new email subscribers.

We created a series of four emails that delivered their signup offer and then laid a foundation to build brand loyalty with their new subscribers.

Scroll through the gallery below to see all four emails.