Larky

User retention with email onboarding

Client: Larky

Industry: b2b, fintech, tech

Campaign Type: New User Onboarding

Background

 

Larky is a fintech company that provides time and geo-targeted lock screen notifications for community banks and credit unions.

The technology empowers community financial institutions to reach their members with relevant offers and updates based on their location or timed-messaging.

They completely recalibrated their business model so that they can provide an easy-to-use user interface for their users to take full control of their campaigns.

Larky didn't just want to dump their new users into their product. They wanted to make sure they knew their way around so that they became power users, and in turn, long-term users.

Solution

A new interface needed a new onboarding approach. To quickly implement this, we created an email campaign to educate customers on the platform.

The goals for this campaign.

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Onboard new users into the platform.

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Educate users on how to navigate the platform.

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Create power users to improve customer retention.

That resulted in a 7 email sequence that walked users through each step of getting their first campaign set up in the portal.

These campaigns were timed 2 days apart with the option to get the next immediately by clicking a link.

Results

%

Low unsubscribe rate

New leads processed

Success Stories

Mediasite

Captivating leads with captivating video

Client: Mediasite

Industry: b2b, tech

Campaign Type: New Subscriber Nurturing

Background

 

Mediasite is a video management platform SaaS company based in Madison, WI.

They came to me to help them improve their email open rates.

Like many b2b tech companies, they produce powerful, relevant content. However, they had a strong need to produce qualified leads from that content.

When evaluating an email program, many people look at their open rates first. There is a much larger picture to look at in order to understand how email can truly catch a subscriber's interest and convert them into a customer. 

 

Solution

We mapped their entire customer journey and discovered many email campaign opportunities to nurture new and warm leads to make them hot.

The goals for these campaigns.

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Nurture new leads from lukewarm to hot

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Increase awareness about a breadth of video capture products

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Target messaging to their four pillar verticals: healthcare, education, corporate, and events.

I wrote several email campaigns for them of about 5-7 emails for each sequence.

Below is a sampling of one of those campaigns.

Results

Fleetilla

From no contact to nurturing

Client: Fleetilla

Industry: b2b, transporation

Campaign Type: New Subscriber Nurturing

Background

 

Fleetilla is a fleet management company based in Ann Arbor, MI. 

As a growing company, their goal is lead generation.

They attended tradeshows and networked where their ideal customers would be.

The problem: they'd collect an email address and start sending them newsletters.

They needed a way to nurture brand new subscribers at their most critical touchpoint – email sign up.

 

Solution

Instead of dropping new subscribers on to an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for this campaign.

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Increase lead retention

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Book discovery calls

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Increase brand awareness

I wrote and built an automation that nurtured new leads through their pain points and how Fleetilla provides the solution.

If someone booked a call, they were removed from the sequence.

Results

%

Low unsubscribe rate

165%

New leads processed

Success Stories