Rock Paper Scissors

Rock Paper Scissors

CLient

Higher Ground

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email Content Calendar
  • Email Campaigns planned, written, designed, and executed.
  • Lead Magnet

Industry

  • b2b
  • edTech
  • tech

Project Info

Background

Higher Ground is an Ed-Tech company that specializes in protective gear for mobile technology.

In a nutshell, the design high-quality, durable tablet and laptop sleeves for k-12 students.

At the onset of the pandemic, they were relying on tradeshows as their primary lead generation strategy.

They needed to pivot to digital fast.

Solution

We pivoted fast by building their email program.

One part email campaign to promote their offers, one part tradeshow email campaign to promote their sponsorships and networking, and one part lead magnet.

 

campaigns

THE WORK

After cleaning their data, we worked fast to build campaigns that promoted the benefits of their products as well as incentives to purchase.

Additionally, we created a custom lead magnet to promote to tradeshow attendees in order to incentivize email sign up.

Fill out the formand we'll be in touch ASAP.

Higher Ground

Higher Ground

CLient

Higher Ground

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email Content Calendar
  • Email Campaigns planned, written, designed, and executed.
  • Lead Magnet

Industry

  • b2b
  • edTech
  • tech

Project Info

Background

Higher Ground is an Ed-Tech company that specializes in protective gear for mobile technology.

In a nutshell, the design high-quality, durable tablet and laptop sleeves for k-12 students.

At the onset of the pandemic, they were relying on tradeshows as their primary lead generation strategy.

They needed to pivot to digital fast.

Solution

We pivoted fast by building their email program.

One part email campaign to promote their offers, one part tradeshow email campaign to promote their sponsorships and networking, and one part lead magnet.

 

campaigns

THE WORK

After cleaning their data, we worked fast to build campaigns that promoted the benefits of their products as well as incentives to purchase.

Additionally, we created a custom lead magnet to promote to tradeshow attendees in order to incentivize email sign up.

Fill out the formand we'll be in touch ASAP.

Larky

Larky

CLient

Larky

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Daily social media campaigns
  • Weekly email campaigns
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • b2b
  • fintech
  • tech

Project Info

Background

Larky is a fintech company that provides time and geo-targeted lock screen notifications for community banks and credit unions.

The technology empowers community financial institutions to reach their members with relevant offers and updates based on their location or timed-messaging.

They completely recalibrated their business model so that they can provide an easy-to-use user interface for their users to take full control of their campaigns.

Larky didn’t just want to dump their new users into their product. They wanted to make sure they knew their way around so that they became power users, and in turn, long-term users.

Solution

A new interface needed a new onboarding approach. To quickly implement this, we created an email campaign to educate customers on the platform.

The goals for their email campaigns.

  • Onboard new users into the platform.
  • Educate users on how to navigate the platform.
  • Create power users to improve customer retention.

campaigns

THE WORK

That resulted in a 7 email sequence that walked users through each step of getting their first campaign set up in the portal.

These campaigns were timed 2 days apart with the option to get the next immediately by clicking a link.

Fill out the formand we'll be in touch ASAP.

Mediasite

Mediasite

CLient

Mediasite

Services

  • Email Marketing Strategy
  • Email Marketing Copywriting

Deliverables

  • Email campaign copywriting

Industry

  • Tech

Project Info

Background

Mediasite is a video management SaaS product that helps corporations, healthcare organizations, and higher ed retain their community through video.

They offer a video hosting and management platform and services.

Additionally, they have a virtual event platform and team that has helped thousands stream conferences and events.

Their email copywriting wasn’t hitting the right notes or converting as well as they’d like.

Solution

Email campaigns driven by their audience’s voice and interests.

I developed and wrote campaigns that spoke to the challenges professionals are facing with video and how Mediasite helps solve those challenges.

campaigns

THE WORK

Email campaigns for their four verticals (higher ed, healthcare, corporate, and events).

We personalized messaging to speak to each of these industries and the unique tools that make video management as smooth as silk.

READY TO CHAT?

Fill out the form below and I’ll be in touch ASAP.

Fleetilla

From no contact to nurturing

Client: Fleetilla

Industry: b2b, transporation

Campaign Type: New Subscriber Nurturing

Background

 

Fleetilla is a fleet management company based in Ann Arbor, MI. 

As a growing company, their goal is lead generation.

They attended tradeshows and networked where their ideal customers would be.

The problem: they’d collect an email address and start sending them newsletters.

They needed a way to nurture brand new subscribers at their most critical touchpoint – email sign up.

 

Solution

Instead of dropping new subscribers on to an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for this campaign.

R

Increase lead retention

R

Book discovery calls

R

Increase brand awareness

I wrote and built an automation that nurtured new leads through their pain points and how Fleetilla provides the solution.

If someone booked a call, they were removed from the sequence.

Results

%

Low unsubscribe rate

165%

New leads processed

Success Stories