Boss Ladies Referral Crew

Boss Ladies Referral Crew

CLient

Boss Ladies Referral Crew

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Daily social media campaigns
  • Weekly email campaigns
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • professional networking
  • membership

Project Info

Background

Boss Ladies Referral Crew is a membership business for entrepreneurial networking.

This startup was in need of converting leads from her rich site traffic.

Site traffic is amazing, but if it's not converting, it's not helpful.

Solution

Instead of dropping new subscribers on to an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for their email campaigns.

  • Increase lead retention
  • Increase first-time event attendance
  • Educate new leads on boss ladies' membership model.

campaigns

THE WORK

I wrote and built an automation that nurtured new leads to familiarize themselves with the Boss Ladies brand and guide them to signing up for their first event.

View the sequence of emails below.

READY TO CHAT?

Fill out the form below and I'll be in touch ASAP.

McGuire’s Barber Shop

McGuire's Barber Shop

CLient

McGuire's Barbership

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Daily social media campaigns
  • Weekly email campaigns
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • b2c
  • barbering

Project Info

Background

McGuire's Barber Shop was a small old-fashioned barber shop located in Ann Arbor, MI. It's now closed after the owner retired.

The barber chairs were lined with real leather, there was always a game on the 17″ TV in the corner, and University of Michigan paraphernalia lined the walls.

In a highly transient college town like Ann Arbor, acquiring new customers was part of a robust marketing strategy. That means having a digital presence in order to be easily found.

The problem was the owner was not comfortable with digital media. 

Solution

A basic website was needed in order to be found by new community members and an email campaign to match.

The goals for their email campaigns.

  • Create a digital home for the barber shop so that new residents could see the business online.
  • Build a website to match the look and feel of the humble, old-fashioned barber shop.
  • Provide incentive for website visitors to come in for a hair cut.

campaigns

THE WORK

I created a simple website that reflected the in-person experience of the barbershop.

Then, we created an offer to drive website traffic to the storefront.

Below, you'll see a screenshot of the website and the welcome email delivering the offer.

READY TO CHAT?

Fill out the form below and I'll be in touch ASAP.

Southern Season

Southern Season

CLient

Southern Season

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Daily social media campaigns
  • Weekly email campaigns
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • e-commerce
  • retail
  • gifts hospitality
  • specialty food

Project Info

Background

Southern Season is a specialty food retailer brick and mortar with an e-commerce presence as well as an adjoining restaurant and cooking school located in Chapel Hill, NC.

During my time as a Social Media Coordinator they were going through a high growth phase – expanding to new markets in Mount Pleasant, SC, Charleston, SC, Richmond, VA, Raleigh, NC and Charlotte, NC.

Since then, they have gone through some ownership transitions and are now permanently closed.

I handled over 30 social media accounts for all locations and their adjoining businesses. I also strategized and executed their email strategy.

Solution

Segmentation of a variety of markets and business categories became the name of the game.

The goals for their email campaigns.

  • Deliver geo-targeted messaging.
  • Keep subscribers warm and on the list.
  • E-commerce and retail sales.

campaigns

THE WORK

We sectioned off each week to deliver emails that targeted each of our goals.
One email for engagement (usually involving a recipe), one email that promoted in-store services/products, and one email that drove e-commerce sales.

READY TO CHAT?

Fill out the form below and I'll be in touch ASAP.

KaraLyn Street

Set Up to Capture More Revenue

Client: KaraLyn Street

Industry: e-commerce, jewelry

Campaign Type: Welcome Series

Background

 

KaraLyn Street is a handmade jewelry company based in Michigan.

I worked with KaraLyn Street during their transition from an Etsy shop and craft fair vendor to a full e-commerce brand.

Of course, that involves a an email strategy that matches their unique style.

 

 

Solution

A quick start email program means a basic email template, sign up offer, and welcome email.

The goals for this campaign.

R

Capture email addresses from website traffic.

R

More orders from first time site visitors.

R

A template to build off of.

We created an email sign up pop up for their homepage and welcome email that invites users into their brand.

 

Results

leMel

Bedazzled new customers with email

Client: leMel

Industry: e-commerce, jewelry

Campaign Type: Welcome Series

Background

 

leMel came to me with the challenge of developing their first Welcome series for their custom fashion and fine jewelry e-commerce business.

I, of course, jumped at the chance. I love helping people find their rhythm with email marketing.

 

 

Solution

Instead of dropping new subscribers on to an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for this campaign.

R

Increase lead retention

R

Book discovery calls

R

Increase brand awareness

They had no Welcome Series, and I had the opportunity to help them introduce themselves to new email subscribers.

We created a series of four emails that delivered their signup offer and then laid a foundation to build brand loyalty with their new subscribers.

Scroll through the gallery below to see all four emails.

Results