Southern Season

Bedazzled new customers with email

Client: leMel

Industry: e-commerce, jewelry

Campaign Type: Welcome Series

Background

 

leMel came to me with the challenge of developing their first Welcome series for their custom fashion and fine jewelry e-commerce business.

I, of course, jumped at the chance. I love helping people find their rhythm with email marketing.

 

 

Solution

Instead of dropping new subscribers on to an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for this campaign.

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Increase lead retention

R

Book discovery calls

R

Increase brand awareness

They had no Welcome Series, and I had the opportunity to help them introduce themselves to new email subscribers.

We created a series of four emails that delivered their signup offer and then laid a foundation to build brand loyalty with their new subscribers.

Scroll through the gallery below to see all four emails.

Results

KaraLyn Street

Set Up to Capture More Revenue

Client: KaraLyn Street

Industry: e-commerce, jewelry

Campaign Type: Welcome Series

Background

 

KaraLyn Street is a handmade jewelry company based in Michigan.

I worked with KaraLyn Street during their transition from an Etsy shop and craft fair vendor to a full e-commerce brand.

Of course, that involves a an email strategy that matches their unique style.

 

 

Solution

A quick start email program means a basic email template, sign up offer, and welcome email.

The goals for this campaign.

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Capture email addresses from website traffic.

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More orders from first time site visitors.

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A template to build off of.

We created an email sign up pop up for their homepage and welcome email that invites users into their brand.

 

Results

leMel

Bedazzled new customers with email

Client: leMel

Industry: e-commerce, jewelry

Campaign Type: Welcome Series

Background

 

leMel came to me with the challenge of developing their first Welcome series for their custom fashion and fine jewelry e-commerce business.

I, of course, jumped at the chance. I love helping people find their rhythm with email marketing.

 

 

Solution

Instead of dropping new subscribers on to an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for this campaign.

R

Increase lead retention

R

Book discovery calls

R

Increase brand awareness

They had no Welcome Series, and I had the opportunity to help them introduce themselves to new email subscribers.

We created a series of four emails that delivered their signup offer and then laid a foundation to build brand loyalty with their new subscribers.

Scroll through the gallery below to see all four emails.

Results

Larky

User retention with email onboarding

Client: Larky

Industry: b2b, fintech, tech

Campaign Type: New User Onboarding

Background

 

Larky is a fintech company that provides time and geo-targeted lock screen notifications for community banks and credit unions.

The technology empowers community financial institutions to reach their members with relevant offers and updates based on their location or timed-messaging.

They completely recalibrated their business model so that they can provide an easy-to-use user interface for their users to take full control of their campaigns.

Larky didn't just want to dump their new users into their product. They wanted to make sure they knew their way around so that they became power users, and in turn, long-term users.

Solution

A new interface needed a new onboarding approach. To quickly implement this, we created an email campaign to educate customers on the platform.

The goals for this campaign.

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Onboard new users into the platform.

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Educate users on how to navigate the platform.

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Create power users to improve customer retention.

That resulted in a 7 email sequence that walked users through each step of getting their first campaign set up in the portal.

These campaigns were timed 2 days apart with the option to get the next immediately by clicking a link.

Results

%

Low unsubscribe rate

New leads processed

Success Stories

McGuire’s Barber Shop

Old-fashioned barbering in the digital world

Client: McGuire's Barbership

Industry: b2c, barbering

Campaign Type: Welcome Email

Background

 

McGuire's Barber Shop was a small old-fashioned barber shop located in Ann Arbor, MI. It's now closed after the owner retired.

The barber chairs were lined with real leather, there was always a game on the 17″ TV in the corner, and University of Michigan paraphernalia lined the walls.

In a highly transient college town like Ann Arbor, acquiring new customers was part of a robust marketing strategy. That means having a digital presence in order to be easily found.

The problem was the owner was not comfortable with digital media. 

Solution

A basic website was needed in order to be found by new community members and an email campaign to match.

The goals for this campaign.

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Create a digital home for the barber shop so that new residents could see the business online.

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Build a website to match the look and feel of the humble, old-fashioned barber shop.

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Provide incentive for website visitors to come in for a hair cut.

I created a simple website that reflected the in-person experience of the barbershop.

Then, we created an offer to drive website traffic to the storefront.

Below, you'll see a screenshot of the website and the welcome email delivering the offer.

Results

Coupon redemptions/quarter

165%

Site visitors/month

Success Stories