Southern Season

Bedazzled new customers with email

Client: leMel

Industry: e-commerce, jewelry

Campaign Type: Welcome Series

Background

 

leMel came to me with the challenge of developing their first Welcome series for their custom fashion and fine jewelry e-commerce business.

I, of course, jumped at the chance. I love helping people find their rhythm with email marketing.

 

 

Solution

Instead of dropping new subscribers on to an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for this campaign.

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Increase lead retention

R

Book discovery calls

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Increase brand awareness

They had no Welcome Series, and I had the opportunity to help them introduce themselves to new email subscribers.

We created a series of four emails that delivered their signup offer and then laid a foundation to build brand loyalty with their new subscribers.

Scroll through the gallery below to see all four emails.

Results

KaraLyn Street

Set Up to Capture More Revenue

Client: KaraLyn Street

Industry: e-commerce, jewelry

Campaign Type: Welcome Series

Background

 

KaraLyn Street is a handmade jewelry company based in Michigan.

I worked with KaraLyn Street during their transition from an Etsy shop and craft fair vendor to a full e-commerce brand.

Of course, that involves a an email strategy that matches their unique style.

 

 

Solution

A quick start email program means a basic email template, sign up offer, and welcome email.

The goals for this campaign.

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Capture email addresses from website traffic.

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More orders from first time site visitors.

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A template to build off of.

We created an email sign up pop up for their homepage and welcome email that invites users into their brand.

 

Results

leMel

Bedazzled new customers with email

Client: leMel

Industry: e-commerce, jewelry

Campaign Type: Welcome Series

Background

 

leMel came to me with the challenge of developing their first Welcome series for their custom fashion and fine jewelry e-commerce business.

I, of course, jumped at the chance. I love helping people find their rhythm with email marketing.

 

 

Solution

Instead of dropping new subscribers on to an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for this campaign.

R

Increase lead retention

R

Book discovery calls

R

Increase brand awareness

They had no Welcome Series, and I had the opportunity to help them introduce themselves to new email subscribers.

We created a series of four emails that delivered their signup offer and then laid a foundation to build brand loyalty with their new subscribers.

Scroll through the gallery below to see all four emails.

Results

Adam & Eve

From Stale to Staggering Revenue

Client: Adam & Eve

Industry: e-commerce

Campaign Type: Welcome Email

Background

 

Adam & Eve is America's largest online adult toy retailer located in Hillsborough, NC.

I came in to a team of seasoned marketing professionals who needed some fresh takes on their content.

One of their highest revenue-generating campaigns was the welcome series. As any marketing pro knows, you can't let campaigns go stale. Even when they're performing well, they can always do better.

The problem is deciding where to start with a campaign refresh. The copy? The design?

 

Solution

When in doubt about the best next steps, test.

The goals for the test:

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Increase revenue

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Increase clickthrough rates

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Nurture new leads

We tested several variations of the welcome email to accommodate design, copy and offers.

They ran for months to allow for enough data to determine a winner.

The campaign featured here was that test winner.

Results

%

Increase in Clickthrough Rate

165%

%

Increase in Revenue

Success Stories