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WXW (Women’s Exchange of Washtenaw)

WXW (Women’s Exchange of Washtenaw)

CLient

WXW (Women’s Exchange of Washtenaw)

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email campaigns written and designed
  • Fully migrated and set up Email Service Provider
  • Welcome Series
  • Abandoned Cart Emails

Industry

  • nonprofit
  • professional association

Project Info

Background

WXW is a professional networking group for women located in Ann Arbor, MI.

They host monthly luncheons and workshops as well as an annual conference.

When we started working with them, they were using an email service provider that didn’t allow for proper segmentation or event data management.

They needed campaigns that drove event registrations as well as personalization capabilities that would stop emailing people once they registered for an event.

Solution

We moved them into an Email Service Provider that made data management easy as well as automation and segmentation.

We were able to track email performance after that.

The goals for their email campaigns.

  • Drive event registrations and sponsorship.
  • Introduce the mission of WXW to newbies who weren’t familiar with the organization.
  • Reduce unsubscribes by personalization campaigns.

campaigns

THE WORK

Over the course of 2 years we

  • Cleaned up their database
  • Migrated to a new CRM/Email Service Provider
  • Launched nearly 96 email campaigns
  • Created a welcome series that introduced the organization and encourage event registrations
  • Set up an e-commerce system to make ticket and sponsorship purchases 10x easier for everyone.

 

The Results:
  • Half of all event registrations came from email campaigns.
  • Email campaigns contributed to over half of sponsorship dollars.
  • List churn dramatically dropped.

Promotional Resource Group

Promotional Resource Group

CLient

Promotional Resource Group

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email campaigns written and designed
  • Fully migrated and set up Email Service Provider

Industry

  • e-commerce
  • retail
  • custom swag

Project Info

Background

When the pandemic hit, PRG’s primary customers were marketers.

They helped marketers stand out at trade shows with high-quality, custom swag.

After trade shows disappeared practically overnight, they were able to pivot to providing employee-centered swag for the massive shift to virtual work.

Changing markets takes time, and they needed a way to get the word out that who they served had changed as much as how they serve.

Solution

We reinvigorated their email marketing program by cleaning up their database and sending thought leadership-oriented campaigns to warm up their email list.

The goals for their email campaigns.

  • Reactivate their old list of contacts.
  • Nurture to a sale without hitting subscribers over the head with it.
  • New deals registered.

campaigns

THE WORK

We warmed up their old list with content-focused campaigns.

That content revolved around engaging employees AND customers virtually through custom, high-quality swag.

That meant giving their audience ideas on what kind of swag to send for specific occasions and purposes.

 

The Results:

Several positive replies that these campaigns were a “breath of fresh air”.

One $40k deal was booked after 2 email sends.

Southern Season

Southern Season

CLient

Southern Season

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Daily social media campaigns
  • Weekly email campaigns
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • e-commerce
  • retail
  • gifts hospitality
  • specialty food

Project Info

Background

Southern Season is a specialty food retailer brick and mortar with an e-commerce presence as well as an adjoining restaurant and cooking school located in Chapel Hill, NC.

During my time as a Social Media Coordinator they were going through a high growth phase – expanding to new markets in Mount Pleasant, SC, Charleston, SC, Richmond, VA, Raleigh, NC and Charlotte, NC.

Since then, they have gone through some ownership transitions and are now permanently closed.

I handled over 30 social media accounts for all locations and their adjoining businesses. I also strategized and executed their email strategy.

Solution

Segmentation of a variety of markets and business categories became the name of the game.

The goals for their email campaigns.

  • Deliver geo-targeted messaging.
  • Keep subscribers warm and on the list.
  • E-commerce and retail sales.

campaigns

THE WORK

We sectioned off each week to deliver emails that targeted each of our goals.

One email for engagement (usually involving a recipe), one email that promoted in-store services/products, and one email that drove e-commerce sales.

The Results:

Email brought in over 30% of holiday e-commerce revenue.

 

KaraLyn Street

KaraLyn Street

CLient

KaraLyn Street

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email Campaign Template
  • Campaign Strategy
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • e-commerce
  • jewelry

Project Info

Background

KaraLyn Street is a handmade jewelry company based in Michigan.

I worked with KaraLyn Street during their transition from an Etsy shop and craft fair vendor to a full e-commerce brand.

Of course, that involves an email strategy that matches their unique style.

Solution

A quick start email program means a basic email template, sign-up offer, and welcome email.

The goals for this campaign:

  • Capture more email addresses from website traffic.
  • More orders from first-time site visitors.
  • A manageable email template that reflects their brand.

campaigns

THE WORK

We created an email sign-up pop-up for their homepage and a welcome email that invites users into their brand.

Adam & Eve

Adam & Eve

CLient

Adam & Eve

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email Marketing Content Calendar
  • Campaign management
  • Monthly Reporting

Industry

  • e-commerce
  • adult toys

Project Info

Background

Adam & Eve is America’s largest online adult toy retailer located in Hillsborough, NC.

I came in to a team of seasoned marketing professionals who needed some fresh takes on their content.

One of their highest revenue-generating campaigns was the welcome series. As any marketing pro knows, you can’t let campaigns go stale. Even when they’re performing well, they can always do better.

The problem is deciding where to start with a campaign refresh. The copy? The design?

Solution

When in doubt about the best next steps, test.
The goals for the test:

The goals for their email campaigns.

  • Increase revenue
  • Increase clickthrough rates
  • Nurture new leads

campaigns

THE WORK

We tested several variations of the welcome email to accommodate design, copy and offers.

They ran for months to allow for enough data to determine a winner.

The campaign featured here was that test winner.

Winning results:
  • 36% increase in revenue
  • 113% increase in clickthroughs
  • 20% decrease in unsubscribes