McGuire’s Barber Shop

Old-fashioned barbering in the digital world

Client: McGuire's Barbership

Industry: b2c, barbering

Campaign Type: Welcome Email

Background

 

McGuire's Barber Shop was a small old-fashioned barber shop located in Ann Arbor, MI. It's now closed after the owner retired.

The barber chairs were lined with real leather, there was always a game on the 17″ TV in the corner, and University of Michigan paraphernalia lined the walls.

In a highly transient college town like Ann Arbor, acquiring new customers was part of a robust marketing strategy. That means having a digital presence in order to be easily found.

The problem was the owner was not comfortable with digital media. 

Solution

A basic website was needed in order to be found by new community members and an email campaign to match.

The goals for this campaign.

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Create a digital home for the barber shop so that new residents could see the business online.

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Build a website to match the look and feel of the humble, old-fashioned barber shop.

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Provide incentive for website visitors to come in for a hair cut.

I created a simple website that reflected the in-person experience of the barbershop.

Then, we created an offer to drive website traffic to the storefront.

Below, you'll see a screenshot of the website and the welcome email delivering the offer.

Results

Coupon redemptions/quarter

165%

Site visitors/month

Success Stories

Indigo Salon & Spa

New subscribers turned new clients

Client: Indigo Salon & Spa

Industry: b2c, salon

Campaign Type: New Subscriber Welcome Series

Background

 

Indigo Salon & Spa is located in Canton, MI in a beautifully restored historical home.

They came to me with the challenge of automated their welcome offers and customer onboarding.

Since that's my favorite part of email marketing, I was happy to take on the project.

They had no Welcome Series, and I had the opportunity to help them introduce themselves to new email subscribers and remind them of the fantastic welcome offers.

We created a series of four emails that delivered their signup offer and then laid a foundation to build brand loyalty with their new subscribers.

 

Solution

Instead of dropping new subscribers on to an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for this campaign.

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Increase lead retention

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Book discovery calls

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Increase brand awareness

I wrote and built an automation that nurtured new leads through their pain points and how Fleetilla provides the solution.

If someone booked an appointment, they were removed from the sequence.

Results

Hours/week labor saved

165%

Leads processed

Success Stories