Mediasite

Mediasite

CLient

Mediasite

Services

  • Email Marketing Strategy
  • Email Marketing Copywriting

Deliverables

  • Email campaign copywriting

Industry

  • Tech

Project Info

Background

Mediasite is a video management SaaS product that helps corporations, healthcare organizations, and higher ed retain their community through video.

They offer a video hosting and management platform and services.

Additionally, they have a virtual event platform and team that has helped thousands stream conferences and events.

Their email copywriting wasn't hitting the right notes or converting as well as they'd like.

Solution

Email campaigns driven by their audience's voice and interests.

I developed and wrote campaigns that spoke to the challenges professionals are facing with video and how Mediasite helps solve those challenges.

campaigns

THE WORK

Email campaigns for their four verticals (higher ed, healthcare, corporate, and events).

We personalized messaging to speak to each of these industries and the unique tools that make video management as smooth as silk.

Fleetilla

Fleetilla

CLient

Fleetilla

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Copywriting for Lead Nurturing Sequence
  • Lead Nurturing Automation Set Up

Industry

  • Transportation
  • Tech
  • B2B

Project Info

Background

Fleetilla is a fleet management company based in Ann Arbor, MI. 

As a growing company, their goal is lead generation.

They attended tradeshows and networked where their ideal customers would be.

The problem: they'd collect an email address and start sending them newsletters.

Solution

They needed a way to nurture brand new subscribers at their most critical touchpoint – email sign-up.

Instead of dropping new subscribers onto an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for their email campaigns:

  • Increase lead retention
  • Book discovery calls
  • Build brand awareness

campaigns

THE WORK

I wrote and built an automation that nurtured new leads through their pain points and how Fleetilla provides the solution.

If someone booked a call, they were removed from the sequence.

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