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WXW (Women’s Exchange of Washtenaw)

WXW (Women’s Exchange of Washtenaw)

CLient

WXW (Women’s Exchange of Washtenaw)

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email campaigns written and designed
  • Fully migrated and set up Email Service Provider
  • Welcome Series
  • Abandoned Cart Emails

Industry

  • nonprofit
  • professional association

Project Info

Background

WXW is a professional networking group for women located in Ann Arbor, MI.

They host monthly luncheons and workshops as well as an annual conference.

When we started working with them, they were using an email service provider that didn’t allow for proper segmentation or event data management.

They needed campaigns that drove event registrations as well as personalization capabilities that would stop emailing people once they registered for an event.

Solution

We moved them into an Email Service Provider that made data management easy as well as automation and segmentation.

We were able to track email performance after that.

The goals for their email campaigns.

  • Drive event registrations and sponsorship.
  • Introduce the mission of WXW to newbies who weren’t familiar with the organization.
  • Reduce unsubscribes by personalization campaigns.

campaigns

THE WORK

Over the course of 2 years we

  • Cleaned up their database
  • Migrated to a new CRM/Email Service Provider
  • Launched nearly 96 email campaigns
  • Created a welcome series that introduced the organization and encourage event registrations
  • Set up an e-commerce system to make ticket and sponsorship purchases 10x easier for everyone.

 

The Results:
  • Half of all event registrations came from email campaigns.
  • Email campaigns contributed to over half of sponsorship dollars.
  • List churn dramatically dropped.

Promotional Resource Group

Promotional Resource Group

CLient

Promotional Resource Group

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email campaigns written and designed
  • Fully migrated and set up Email Service Provider

Industry

  • e-commerce
  • retail
  • custom swag

Project Info

Background

When the pandemic hit, PRG’s primary customers were marketers.

They helped marketers stand out at trade shows with high-quality, custom swag.

After trade shows disappeared practically overnight, they were able to pivot to providing employee-centered swag for the massive shift to virtual work.

Changing markets takes time, and they needed a way to get the word out that who they served had changed as much as how they serve.

Solution

We reinvigorated their email marketing program by cleaning up their database and sending thought leadership-oriented campaigns to warm up their email list.

The goals for their email campaigns.

  • Reactivate their old list of contacts.
  • Nurture to a sale without hitting subscribers over the head with it.
  • New deals registered.

campaigns

THE WORK

We warmed up their old list with content-focused campaigns.

That content revolved around engaging employees AND customers virtually through custom, high-quality swag.

That meant giving their audience ideas on what kind of swag to send for specific occasions and purposes.

 

The Results:

Several positive replies that these campaigns were a “breath of fresh air”.

One $40k deal was booked after 2 email sends.

Rock Paper Scissors

Rock Paper Scissors

CLient

Rock Paper Scissors

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email Content Calendar
  • Email Campaigns planned, written, designed, and executed.

Industry

  • e-commerce
  • retail
  • b2c

Project Info

Background

Rock Paper Scissors is a Michigan-based retail and e-commerce business specializing in snarky gifts.

They came to me to activate their email marketing program from newsletters to automation as they built out their e-commerce presence.

Solution

We provided them with a roadmap to help them capture more revenue with their emails along their customer journey.

Then, we executed numerous automated email campaigns as well as their weekly newsletters.

When we got up to full speed, we were able to help generate 20% of their e-commerce revenue from email alone.

campaigns

THE WORK

After getting their email service provider set up and in shape, we were able to develop email campaigns that nurtured the buying journey.

Those campaigns were able to reflect Rock Paper Scissors’ unique snark that their customers love while promoting their products.

A fan-favorite campaign was a monthly birthday gift idea campaign that highlighted gifts appropriate for the celebrated zodiac sign.

Higher Ground

Higher Ground

CLient

Higher Ground

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email Content Calendar
  • Email Campaigns planned, written, designed, and executed.
  • Lead Magnet

Industry

  • b2b
  • edTech
  • tech

Project Info

Background

Higher Ground is an Ed-Tech company that specializes in protective gear for mobile technology.

In a nutshell, the design high-quality, durable tablet and laptop sleeves for k-12 students.

At the onset of the pandemic, they were relying on tradeshows as their primary lead generation strategy.

They needed to pivot to digital fast.

Solution

We pivoted fast by building their email program.

One part email campaign to promote their offers, one part tradeshow email campaign to promote their sponsorships and networking, and one part lead magnet.

 

campaigns

THE WORK

After cleaning their data, we worked fast to build campaigns that promoted the benefits of their products as well as incentives to purchase.

Additionally, we created a custom lead magnet to promote to tradeshow attendees in order to incentivize email sign up.

Boss Ladies Referral Crew

Boss Ladies Referral Crew

CLient

Boss Ladies Referral Crew

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Daily social media campaigns
  • Weekly email campaigns
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • professional networking
  • membership

Project Info

Background

Boss Ladies Referral Crew is a membership business for entrepreneurial networking.

This startup was in need of converting leads from her rich site traffic.

Site traffic is amazing, but if it’s not converting, it’s not helpful.

Solution

Instead of dropping new subscribers on to an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for their email campaigns.

  • Increase lead retention
  • Increase first-time event attendance
  • Educate new leads on boss ladies’ membership model.

campaigns

THE WORK

I wrote and built an automation that nurtured new leads to familiarize themselves with the Boss Ladies brand and guide them to signing up for their first event.

View the sequence of emails below.