McGuire’s Barber Shop

McGuire's Barber Shop

CLient

McGuire's Barbership

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Daily social media campaigns
  • Weekly email campaigns
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • b2c
  • barbering

Project Info

Background

McGuire's Barber Shop was a small old-fashioned barber shop located in Ann Arbor, MI. It's now closed after the owner retired.

The barber chairs were lined with real leather, there was always a game on the 17″ TV in the corner, and University of Michigan paraphernalia lined the walls.

In a highly transient college town like Ann Arbor, acquiring new customers was part of a robust marketing strategy. That means having a digital presence in order to be easily found.

The problem was the owner was not comfortable with digital media. 

Solution

A basic website was needed in order to be found by new community members and an email campaign to match.

The goals for their email campaigns.

  • Create a digital home for the barber shop so that new residents could see the business online.
  • Build a website to match the look and feel of the humble, old-fashioned barber shop.
  • Provide incentive for website visitors to come in for a hair cut.

campaigns

THE WORK

I created a simple website that reflected the in-person experience of the barbershop.

Then, we created an offer to drive website traffic to the storefront.

Below, you'll see a screenshot of the website and the welcome email delivering the offer.

Larky

Larky

CLient

Larky

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Daily social media campaigns
  • Weekly email campaigns
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • b2b
  • fintech
  • tech

Project Info

Background

Larky is a fintech company that provides time and geo-targeted lock screen notifications for community banks and credit unions.

The technology empowers community financial institutions to reach their members with relevant offers and updates based on their location or timed-messaging.

They completely recalibrated their business model so that they can provide an easy-to-use user interface for their users to take full control of their campaigns.

Larky didn't just want to dump their new users into their product. They wanted to make sure they knew their way around so that they became power users, and in turn, long-term users.

Solution

A new interface needed a new onboarding approach. To quickly implement this, we created an email campaign to educate customers on the platform.

The goals for their email campaigns.

  • Onboard new users into the platform.
  • Educate users on how to navigate the platform.
  • Create power users to improve customer retention.

campaigns

THE WORK

That resulted in a 7 email sequence that walked users through each step of getting their first campaign set up in the portal.

These campaigns were timed 2 days apart with the option to get the next immediately by clicking a link.

Southern Season

Southern Season

CLient

Southern Season

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Daily social media campaigns
  • Weekly email campaigns
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • e-commerce
  • retail
  • gifts hospitality
  • specialty food

Project Info

Background

Southern Season is a specialty food retailer brick and mortar with an e-commerce presence as well as an adjoining restaurant and cooking school located in Chapel Hill, NC.

During my time as a Social Media Coordinator they were going through a high growth phase – expanding to new markets in Mount Pleasant, SC, Charleston, SC, Richmond, VA, Raleigh, NC and Charlotte, NC.

Since then, they have gone through some ownership transitions and are now permanently closed.

I handled over 30 social media accounts for all locations and their adjoining businesses. I also strategized and executed their email strategy.

Solution

Segmentation of a variety of markets and business categories became the name of the game.

The goals for their email campaigns.

  • Deliver geo-targeted messaging.
  • Keep subscribers warm and on the list.
  • E-commerce and retail sales.

campaigns

THE WORK

We sectioned off each week to deliver emails that targeted each of our goals.

One email for engagement (usually involving a recipe), one email that promoted in-store services/products, and one email that drove e-commerce sales.

The Results:

Email brought in over 30% of holiday e-commerce revenue.

 

KaraLyn Street

KaraLyn Street

CLient

KaraLyn Street

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email Campaign Template
  • Campaign Strategy
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • e-commerce
  • jewelry

Project Info

Background

KaraLyn Street is a handmade jewelry company based in Michigan.

I worked with KaraLyn Street during their transition from an Etsy shop and craft fair vendor to a full e-commerce brand.

Of course, that involves an email strategy that matches their unique style.

Solution

A quick start email program means a basic email template, sign-up offer, and welcome email.

The goals for this campaign:

  • Capture more email addresses from website traffic.
  • More orders from first-time site visitors.
  • A manageable email template that reflects their brand.

campaigns

THE WORK

We created an email sign-up pop-up for their homepage and a welcome email that invites users into their brand.

Mediasite

Mediasite

CLient

Mediasite

Services

  • Email Marketing Strategy
  • Email Marketing Copywriting

Deliverables

  • Email campaign copywriting

Industry

  • Tech

Project Info

Background

Mediasite is a video management SaaS product that helps corporations, healthcare organizations, and higher ed retain their community through video.

They offer a video hosting and management platform and services.

Additionally, they have a virtual event platform and team that has helped thousands stream conferences and events.

Their email copywriting wasn't hitting the right notes or converting as well as they'd like.

Solution

Email campaigns driven by their audience's voice and interests.

I developed and wrote campaigns that spoke to the challenges professionals are facing with video and how Mediasite helps solve those challenges.

campaigns

THE WORK

Email campaigns for their four verticals (higher ed, healthcare, corporate, and events).

We personalized messaging to speak to each of these industries and the unique tools that make video management as smooth as silk.

What happened after:

The email marketing channel quickly became the source of the most qualified leads in the sales pipeline.

 

 

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