Fleetilla

Fleetilla

CLient

Fleetilla

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Copywriting for Lead Nurturing Sequence
  • Lead Nurturing Automation Set Up

Industry

  • Transportation
  • Tech
  • B2B

Project Info

Background

Fleetilla is a fleet management company based in Ann Arbor, MI. 

As a growing company, their goal is lead generation.

They attended tradeshows and networked where their ideal customers would be.

The problem: they’d collect an email address and start sending them newsletters.

Solution

They needed a way to nurture brand new subscribers at their most critical touchpoint – email sign-up.

Instead of dropping new subscribers onto an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for their email campaigns:

  • Increase lead retention
  • Book discovery calls
  • Build brand awareness

campaigns

THE WORK

I wrote and built an automation that nurtured new leads through their pain points and how Fleetilla provides the solution.

If someone booked a call, they were removed from the sequence.

Adam & Eve

Adam & Eve

CLient

Adam & Eve

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email Marketing Content Calendar
  • Campaign management
  • Monthly Reporting

Industry

  • e-commerce
  • adult toys

Project Info

Background

Adam & Eve is America’s largest online adult toy retailer located in Hillsborough, NC.

I came in to a team of seasoned marketing professionals who needed some fresh takes on their content.

One of their highest revenue-generating campaigns was the welcome series. As any marketing pro knows, you can’t let campaigns go stale. Even when they’re performing well, they can always do better.

The problem is deciding where to start with a campaign refresh. The copy? The design?

Solution

When in doubt about the best next steps, test.
The goals for the test:

The goals for their email campaigns.

  • Increase revenue
  • Increase clickthrough rates
  • Nurture new leads

campaigns

THE WORK

We tested several variations of the welcome email to accommodate design, copy and offers.

They ran for months to allow for enough data to determine a winner.

The campaign featured here was that test winner.

Winning results:
  • 36% increase in revenue
  • 113% increase in clickthroughs
  • 20% decrease in unsubscribes