contact

Rock Paper Scissors

Rock Paper Scissors

CLient

Rock Paper Scissors

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email Content Calendar
  • Email Campaigns planned, written, designed, and executed.

Industry

  • e-commerce
  • retail
  • b2c

Project Info

Background

Rock Paper Scissors is a Michigan-based retail and e-commerce business specializing in snarky gifts.

They came to me to activate their email marketing program from newsletters to automation as they built out their e-commerce presence.

Solution

We provided them with a roadmap to help them capture more revenue with their emails along their customer journey.

Then, we executed numerous automated email campaigns as well as their weekly newsletters.

When we got up to full speed, we were able to help generate 20% of their e-commerce revenue from email alone.

campaigns

THE WORK

After getting their email service provider set up and in shape, we were able to develop email campaigns that nurtured the buying journey.

Those campaigns were able to reflect Rock Paper Scissors’ unique snark that their customers love while promoting their products.

A fan-favorite campaign was a monthly birthday gift idea campaign that highlighted gifts appropriate for the celebrated zodiac sign.

Higher Ground

Higher Ground

CLient

Higher Ground

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email Content Calendar
  • Email Campaigns planned, written, designed, and executed.
  • Lead Magnet

Industry

  • b2b
  • edTech
  • tech

Project Info

Background

Higher Ground is an Ed-Tech company that specializes in protective gear for mobile technology.

In a nutshell, the design high-quality, durable tablet and laptop sleeves for k-12 students.

At the onset of the pandemic, they were relying on tradeshows as their primary lead generation strategy.

They needed to pivot to digital fast.

Solution

We pivoted fast by building their email program.

One part email campaign to promote their offers, one part tradeshow email campaign to promote their sponsorships and networking, and one part lead magnet.

 

campaigns

THE WORK

After cleaning their data, we worked fast to build campaigns that promoted the benefits of their products as well as incentives to purchase.

Additionally, we created a custom lead magnet to promote to tradeshow attendees in order to incentivize email sign up.

Boss Ladies Referral Crew

Boss Ladies Referral Crew

CLient

Boss Ladies Referral Crew

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Daily social media campaigns
  • Weekly email campaigns
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • professional networking
  • membership

Project Info

Background

Boss Ladies Referral Crew is a membership business for entrepreneurial networking.

This startup was in need of converting leads from her rich site traffic.

Site traffic is amazing, but if it’s not converting, it’s not helpful.

Solution

Instead of dropping new subscribers on to an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for their email campaigns.

  • Increase lead retention
  • Increase first-time event attendance
  • Educate new leads on boss ladies’ membership model.

campaigns

THE WORK

I wrote and built an automation that nurtured new leads to familiarize themselves with the Boss Ladies brand and guide them to signing up for their first event.

View the sequence of emails below.

McGuire’s Barber Shop

McGuire’s Barber Shop

CLient

McGuire’s Barbership

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Daily social media campaigns
  • Weekly email campaigns
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • b2c
  • barbering

Project Info

Background

McGuire’s Barber Shop was a small old-fashioned barber shop located in Ann Arbor, MI. It’s now closed after the owner retired.

The barber chairs were lined with real leather, there was always a game on the 17″ TV in the corner, and University of Michigan paraphernalia lined the walls.

In a highly transient college town like Ann Arbor, acquiring new customers was part of a robust marketing strategy. That means having a digital presence in order to be easily found.

The problem was the owner was not comfortable with digital media. 

Solution

A basic website was needed in order to be found by new community members and an email campaign to match.

The goals for their email campaigns.

  • Create a digital home for the barber shop so that new residents could see the business online.
  • Build a website to match the look and feel of the humble, old-fashioned barber shop.
  • Provide incentive for website visitors to come in for a hair cut.

campaigns

THE WORK

I created a simple website that reflected the in-person experience of the barbershop.

Then, we created an offer to drive website traffic to the storefront.

Below, you’ll see a screenshot of the website and the welcome email delivering the offer.

Larky

Larky

CLient

Larky

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Daily social media campaigns
  • Weekly email campaigns
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • b2b
  • fintech
  • tech

Project Info

Background

Larky is a fintech company that provides time and geo-targeted lock screen notifications for community banks and credit unions.

The technology empowers community financial institutions to reach their members with relevant offers and updates based on their location or timed-messaging.

They completely recalibrated their business model so that they can provide an easy-to-use user interface for their users to take full control of their campaigns.

Larky didn’t just want to dump their new users into their product. They wanted to make sure they knew their way around so that they became power users, and in turn, long-term users.

Solution

A new interface needed a new onboarding approach. To quickly implement this, we created an email campaign to educate customers on the platform.

The goals for their email campaigns.

  • Onboard new users into the platform.
  • Educate users on how to navigate the platform.
  • Create power users to improve customer retention.

campaigns

THE WORK

That resulted in a 7 email sequence that walked users through each step of getting their first campaign set up in the portal.

These campaigns were timed 2 days apart with the option to get the next immediately by clicking a link.