Southern Season

Southern Season

CLient

Southern Season

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Daily social media campaigns
  • Weekly email campaigns
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • e-commerce
  • retail
  • gifts hospitality
  • specialty food

Project Info

Background

Southern Season is a specialty food retailer brick and mortar with an e-commerce presence as well as an adjoining restaurant and cooking school located in Chapel Hill, NC.

During my time as a Social Media Coordinator they were going through a high growth phase – expanding to new markets in Mount Pleasant, SC, Charleston, SC, Richmond, VA, Raleigh, NC and Charlotte, NC.

Since then, they have gone through some ownership transitions and are now permanently closed.

I handled over 30 social media accounts for all locations and their adjoining businesses. I also strategized and executed their email strategy.

Solution

Segmentation of a variety of markets and business categories became the name of the game.

The goals for their email campaigns.

  • Deliver geo-targeted messaging.
  • Keep subscribers warm and on the list.
  • E-commerce and retail sales.

campaigns

THE WORK

We sectioned off each week to deliver emails that targeted each of our goals.

One email for engagement (usually involving a recipe), one email that promoted in-store services/products, and one email that drove e-commerce sales.

The Results:

Email brought in over 30% of holiday e-commerce revenue.

 

KaraLyn Street

KaraLyn Street

CLient

KaraLyn Street

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email Campaign Template
  • Campaign Strategy
  • Email Automations (Abandoned Cart, Welcome Series, etc.)

Industry

  • e-commerce
  • jewelry

Project Info

Background

KaraLyn Street is a handmade jewelry company based in Michigan.

I worked with KaraLyn Street during their transition from an Etsy shop and craft fair vendor to a full e-commerce brand.

Of course, that involves an email strategy that matches their unique style.

Solution

A quick start email program means a basic email template, sign-up offer, and welcome email.

The goals for this campaign:

  • Capture more email addresses from website traffic.
  • More orders from first-time site visitors.
  • A manageable email template that reflects their brand.

campaigns

THE WORK

We created an email sign-up pop-up for their homepage and a welcome email that invites users into their brand.

Mediasite

Mediasite

CLient

Mediasite

Services

  • Email Marketing Strategy
  • Email Marketing Copywriting

Deliverables

  • Email campaign copywriting

Industry

  • Tech

Project Info

Background

Mediasite is a video management SaaS product that helps corporations, healthcare organizations, and higher ed retain their community through video.

They offer a video hosting and management platform and services.

Additionally, they have a virtual event platform and team that has helped thousands stream conferences and events.

Their email copywriting wasn't hitting the right notes or converting as well as they'd like.

Solution

Email campaigns driven by their audience's voice and interests.

I developed and wrote campaigns that spoke to the challenges professionals are facing with video and how Mediasite helps solve those challenges.

campaigns

THE WORK

Email campaigns for their four verticals (higher ed, healthcare, corporate, and events).

We personalized messaging to speak to each of these industries and the unique tools that make video management as smooth as silk.

What happened after:

The email marketing channel quickly became the source of the most qualified leads in the sales pipeline.

 

 

Fleetilla

Fleetilla

CLient

Fleetilla

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Copywriting for Lead Nurturing Sequence
  • Lead Nurturing Automation Set Up

Industry

  • Transportation
  • Tech
  • B2B

Project Info

Background

Fleetilla is a fleet management company based in Ann Arbor, MI. 

As a growing company, their goal is lead generation.

They attended tradeshows and networked where their ideal customers would be.

The problem: they'd collect an email address and start sending them newsletters.

Solution

They needed a way to nurture brand new subscribers at their most critical touchpoint – email sign-up.

Instead of dropping new subscribers onto an email list and hoping for the best, we built an entire sequence that nurtured the new relationship.

The goals for their email campaigns:

  • Increase lead retention
  • Book discovery calls
  • Build brand awareness

campaigns

THE WORK

I wrote and built an automation that nurtured new leads through their pain points and how Fleetilla provides the solution.

If someone booked a call, they were removed from the sequence.

Adam & Eve

Adam & Eve

CLient

Adam & Eve

Services

  • Email Marketing Strategy
  • Email Marketing Operations
  • Email Marketing Design
  • Email Marketing Copywriting

Deliverables

  • Email Marketing Content Calendar
  • Campaign management
  • Monthly Reporting

Industry

  • e-commerce
  • adult toys

Project Info

Background

Adam & Eve is America's largest online adult toy retailer located in Hillsborough, NC.

I came in to a team of seasoned marketing professionals who needed some fresh takes on their content.

One of their highest revenue-generating campaigns was the welcome series. As any marketing pro knows, you can't let campaigns go stale. Even when they're performing well, they can always do better.

The problem is deciding where to start with a campaign refresh. The copy? The design?

Solution

When in doubt about the best next steps, test.
The goals for the test:

The goals for their email campaigns.

  • Increase revenue
  • Increase clickthrough rates
  • Nurture new leads

campaigns

THE WORK

We tested several variations of the welcome email to accommodate design, copy and offers.

They ran for months to allow for enough data to determine a winner.

The campaign featured here was that test winner.

Winning results:
  • 36% increase in revenue
  • 113% increase in clickthroughs
  • 20% decrease in unsubscribes

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