SUSTAINABLE

EMAIL MARKETING

The 9 Point System to Nurture People and Profits.

Revenue at all costs is not sustainable.

After managing and sending literally thousands of email campaigns, I had a lightbulb moment.

For every business I’ve worked in, the goal is to make revenue at all costs, and I did. At one company, email campaigns made $20 million annually.

But the cost was too high. List churn, burnout, stagnation.

There were tech and executive roadblocks around every corner. The saddest part is that this was not a unique problem to them.

I’ve seen it time and time again as I get into others’ businesses.

A hyperfocus on the bottom line dehumanizes and disconnects us from why we started doing this work in the first place. To help.

Is revenue important? Absolutely. (Hello, expenses and payroll!)

Is it the ONLY metric we should be looking at? Absolutely not.

Revenue at all costs ignores the human toll of work – on those who execute email campaigns and those who receive them.

We are all drowning in a sea of dysfunctional marketing practices and overcrowded inboxes.

I want to live in a world that prioritizes impact as much as dollars.

In my corner of the world, that’s email marketing. That means making email marketing sustainable.

Revenue at all costs is not sustainable. It's a race to the bottom as you burn through resources (mostly human).

Sustainable

EMAIL MARKETING

is a framework that organizes repeatable processes to create email campaigns that feel great to send and receive.

Sustainable

EMAIL MARKETING

Framework

The 9 Point System to Nurture People and Profits.

Align + Guide

Help your subscribers convert by connecting your goals with theirs, helping them focus and guide them to convert.

Connect Goals

Engage your subscribers by connecting your goals with theirs.

Simplify Your Message

Focus your subscribers by simplifying your content.

Guide to Convert

Make it really easy for your subscribers to say yes.

Ramp Up + Refine

Get your emails out with less stress and more collaboration with processes, procedures, and data to guide the way.

Data to Grow

Let your data show you the way forward.

Systems to Scale

Know your email service provider and other lift-lightening tools.

Processes to Delegate

Chase less tasks and plan further out.

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Define Relationships

Make your subscribers sticky by breaking down their customer journey and nurturing stages.

Attract

Pack your list with future customers.

Nurture

Guide subscribers to convert with behavior-based follow ups.

Bond

Build brand loyalty with guided customer success.

Success Stories

Emily McGuire

Principal

 

With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, Emily loves sharing the mistakes and strategies of email marketing done well.

You’ll typically find her with a cup of coffee in hand because #momlife. When her head isn’t in her laptop, you can find her chasing her kid, reading a book or binging trashy TV.

Megan Morrow

Head of Marketing Operations & Strategy

 

Megan has worked in marketing and communications for 14+ years and brings experience from the non-profit, political and tech world.

As a strong believer in the power of storytelling as a change-making tool, she is passionate about amplifying the stories of organizations building a better world.

Megan has lived all over the place, but is proud to call Madison, WI home. Likes include her geriatric pets, pimple popping videos and crystals. Dislikes the Oxford comma.

Shelley Costello

Marketing Operations Coordinator

 

Working 15+ years in Hospitality, Theater Programming, and Project Management, Shelley has moved into using her skills to take on the Marketing world.

Shelley is a California native, but calls Michigan her home. She considers chasing her kids her daily work out and loves a good glass of boxed Costco wine.

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