This week’s email comes from Moosejaw.

I have to give this Michigan-based company a shout out for a couple of reasons.

1. They’re in Michigan (duh.)
2. Their email game is STRONG. They send out some of the most fun and entertaining emails. If you’re not signed up for them, go. do. it. now.

Take a scroll, check out this amazing Welcome email and then read the 3 things that make it worth repeating.

Here’s what I love about this email:

HEADLINE:  Look at the big, beautiful headline. They are using simple typography and graphic elements to really make it shine.

THE OFFER: It’s simple, straight forward and right up top in a graphic that immediately gets a reaction from me. Those girls look like they’re having fun. How do I hang out with them????

But seriously. I often find welcome offers buried. Make sure they are visible. It’s usually why someone signs up in the first place. 

SUPPLEMENTAL CONTENT: This welcome email has graphic banners at the bottom that highlights specific elements about the brand they want you to know. They’re proud of the brands they carry and want you to check out their rewards program. 

They are using graphic images for this part of their content. You can also just include large text if visual design isn’t your thing.

Got it? Now. What can you do to play with your emails this week?

This week’s email comes from WePresent.

Take a scroll, check out its amazingness and then read the 3 things that make this email amazing. And how you can replicate those elements today.

Here’s what I love about this email:

WHITESPACE:  Look at all of that white space. Do not be afraid of it. It lets all of the content stand out so incredibly well – including headlines, subheads and links.

Here’s how you can add more white space to your emails:

1. Add more padding around blocks of text, headlines and links.
2. Add spacers between each section of the email. That white space will effectively work as a divider. 

ILLUSTRATIONS: I love these big, beautiful illustrations that are wrapped in white space to emphasize a specific theme with the email. It’s a great way to break up different sections of the email. Alternatively, icons work really well to get the same effect. 

Don’t have access to an illustrator? Canva has a ton of different graphics and icons you can use for free.

BEAUTIFUL AND SIMPLE HEADER IMAGE: Did that header image get your attention? Mine too. It’s big, beautiful and simple. It leads your eye down to the introductory paragraph that gets you write into the visually appealing and simple content

Got it? Now. What can you do to play with your emails this week?

It’s back by popular demand! I’m bring back my weekly installment of Email Inspiration.

Each week, I’ll be sending an email that I stumbled on subscribe to, that stood out to me.

I’ll break down three items from the email that you can apply to your emails TODAY.

Yes, today!

It’s hard to believe, I know.

This week, I’m featuring King Arthur Flour. Their email game is always fantastic. And I love to bake, so it’s a match made in heaven. Great emails AND baking supplies. 
(It’s okay. I know that sounds nerdy. I’m embracing it.)

Check out the email and then scroll to the bottom to see what you can use from it.

Here’s what I love about this email:

Did you see that headline????? BREAD OF THE MONTH. I love how they extended the background block for the full width of the email. And they made the background slightly transparent. It gives it a layering effect that’s pretty cool. 

Ingredient Spotlight: People love to see new products but that also means the oldies but goodies often get ignored. Here they highlight a specific product that goes with this particular content. What can you spotlight about your business/products? Is there an employee/person/vendor/product/service/project you can highlight?

Vertical lines: Did you notice the vertical lines next to larger blocks of text? It’s a great way to break up those blocks and add some visual interest without adding dead space.

Got it? Now. What can you use to play with your emails this week from this list?