Email Inspiration – King Arthur Flour

It’s back by popular demand! I’m bring back my weekly installment of Email Inspiration.

Each week, I’ll be sending an email that I stumbled on subscribe to, that stood out to me.

I’ll break down three items from the email that you can apply to your emails TODAY.

Yes, today!

It’s hard to believe, I know.

This week, I’m featuring King Arthur Flour. Their email game is always fantastic. And I love to bake, so it’s a match made in heaven. Great emails AND baking supplies. 
(It’s okay. I know that sounds nerdy. I’m embracing it.)

Check out the email and then scroll to the bottom to see what you can use from it.

Here’s what I love about this email:

Did you see that headline????? BREAD OF THE MONTH. I love how they extended the background block for the full width of the email. And they made the background slightly transparent. It gives it a layering effect that’s pretty cool. 

Ingredient Spotlight: People love to see new products but that also means the oldies but goodies often get ignored. Here they highlight a specific product that goes with this particular content. What can you spotlight about your business/products? Is there an employee/person/vendor/product/service/project you can highlight?

Vertical lines: Did you notice the vertical lines next to larger blocks of text? It’s a great way to break up those blocks and add some visual interest without adding dead space.


Got it? Now. What can you use to play with your emails this week from this list?