Fab? Yes.

That’s all I have to say about this email.

End of blog.

j/k

Have you been like the thousands of other people who sent something out and realized there was a mistake?

Oh, you haven’t?

Cool cool cool.

Then, I’m just writing this for myself then.

OK, self. You made a mistake. You sent out an email with the wrong link, the wrong headline, or the wrong subject line.

Crap.

The world is ending.

Oh, wait. It’s not ending. Weird.

Pick yourself back up and figure out how to fix it.

The first step, admit you made a mistake.

The second step, delight your audience with a fantastic Oops email.

That’s what Fab did with today’s inspiration.

Take note and figure out how to bounce back gracefully.

Here’s what you should copy from this email: 

1. Have Fun.

Yes, you’re mortified that you just made a mistake.

Guess what? We all do it.

Sorry to be the one to tell you that you’re not special in that regard.

There’s nothing better than deflecting embarrassment with humor.

A weird coping mechanism? Maybe.

It’s definitely not something I do.

But it does put people at ease. They forget to be made when they’re smiling.

2. Call Out The Mistake.

Pinpoint what happened. Name it. Say it out loud.

Do what you have to do identify the mistake.

What’s worse than making a mistake? Not admitting to it and naming it.

People feel like they’re having something pulled on them because it lacks transparency.

Name it so you can move on.

3. Issue a Correction Email.

In case this isn’t obvious, give them the correct info in the follow-up email.

Give them the opportunity to take the action you wanted them to take.

BONUS: Can you give an apology offer? Maybe a discount, a freebie or a sweet pic of your baby niece (with mom’s permission of course)?

People appreciate it when you go the extra mile any time during their customer journey. Don’t let this opportunity be any different.

GOT IT?

Now, what can you do to play with your email marketing this week?

This week’s inspiration is a little different. We’re going to talk about opt-ins.

I found a truly exceptional example from a web designer and get-sh*t-done coach, Sandra van der Lee.

Her opt-in is clear, valuable, designed very well and has a lovely landing page to boot.

Take a scroll, check out this opt-in offer and then read the 3 things that are worth repeating.

Homepage

Landing Page

Welcome Email

Here’s what you should copy from this opt-in: 

⓵

HOMEPAGE LOCATION: 

We all know you need to get those email address when someone visits your website. 

I see people making the huge mistake of embedding their opt-in form at the bottom of the page. Who scrolls all of the way to the bottom!?

I do, but that’s because I’m looking for an opt-in form to sign up for emails.

Keep it right at the top with a nice beautiful button.

⓶

LANDING PAGE:

Brilliant. I love her opt-in landing page. (Also, I kind of love her. Amazing copy!)

It’s simple with clear benefits of signing up for her mini-course.

Added benefit? She can link out to this page from anywhere to get people to sign up for her emails.

⓷

WELCOME EMAIL: 

I love an excited gif. And this one was a great choice.

Sandra comes off as human in her copy throughout her website and her welcome email is no different.

Before she launches into her opt-in she gives a brief intro on what she does and her value.

OK, I’m not gonna lie, I partly signed up for her opt-in because I need all of these things in my life.

The only thing I’d change from her email is the small hyperlink to booking a call. I often see people bury this in their emails. Make it a nice BIG button so the eye is drawn to it. It’s the next natural step in her sales cycle so make sure people know how to take it.

GOT IT?

Now, what can you do to play with your emails this week?