Hidden Strengths To Build an Empire
OK, personal development junkies. I’ve got one for ya.
Your biggest strength is often your most silent one.
My childhood left me feeling like the oddball out. (An unconventional upbringing plus frequent moves will do that to you.)
Fast forward to adult me and I’m running my business, learning about business (WHO AM I?), and helping my clients look like email rockstars.
I’ve spent over a decade trying to come to terms with what made me feel like I never fit in. (Thank you to every mental health professional out there doing hard work).
As an adult, I get access to tools and resources to help me dig into what’s not working and why.
I get to discover a me that I dreamt of as a kid, was trampled on as an adolescent, and now being let free with hard, therapeutic work.
What I thought were the things that held me back are now reframed as survival skills that I used to protect myself.
In other words, they’re strengths.
Have you ever had that moment when something nailed your personality so well that your eyes practically bulged out of your head and you were screaming “YES” in your head over and over?
That’s what happened when I took the Gallup Strengths Assessment (again) and reaffirmed my biggest strength is Context.
It’s described as, “People exceptionally talented in the Context theme enjoy thinking about the past. They understand the present by researching its history.”
History. Context. Backstory.
If you don’t know where you came from, how do you expect to move forward?
It’s why one of my favorite subjects in school was always history. I loved to learn the stories that built our world and culture.
It’s also why one of my first offers in my new business was an audit. It’s where I start with almost every client.
I audit their current email marketing program, document it, and then tell them where they need to go from here.
Makes sense, right? Look at what you have going on currently. And then, identify what you need to do next to get where you want to go.
How can you understand your processes or strategy if you don’t know what led to this moment?
What lead you to this moment won’t get you to where you want to go, but it will sure help you see what you don’t want to repeat.

Anyone who knows me, knows I’m into Harry Potter.
Who doesn’t squee with nerd love when it comes to fantasy fiction?
Not you? Oh. Cool. Me neither. (But yes, me.)
On my quest to learn more about my personality, someone recommended trying the Harry Potter House Sorting Hat Quiz.
Sadly, I am not Gryffindor. But I am a RAVENCLAW. I am shocked. SHOCKED.
Here’s what that means according to the quiz: Your personality shows a high degree of work ethic and humility, which are valued among members of Ravenclaw House.
OK. That makes more sense.
If you’re feeling it, take a look at the quiz and tell me which house you were sorted into!