Email Inspiration – opt-in with Sandra van der Lee
This week’s inspiration is a little different. We’re going to talk about opt-ins.
I found a truly exceptional example from a web designer and get-sh*t-done coach, Sandra van der Lee.
Her opt-in is clear, valuable, designed very well and has a lovely landing page to boot.
Take a scroll, check out this opt-in offer and then read the 3 things that are worth repeating.
Here’s what you should copy from this opt-in:
We all know you need to get those email address when someone visits your website.
I see people making the huge mistake of embedding their opt-in form at the bottom of the page. Who scrolls all of the way to the bottom!?
I do, but that’s because I’m looking for an opt-in form to sign up for emails.
Keep it right at the top with a nice beautiful button.
Brilliant. I love her opt-in landing page. (Also, I kind of love her. Amazing copy!)
It’s simple with clear benefits of signing up for her mini-course.
Added benefit? She can link out to this page from anywhere to get people to sign up for her emails.
I love an excited gif. And this one was a great choice.
Sandra comes off as human in her copy throughout her website and her welcome email is no different.
Before she launches into her opt-in she gives a brief intro on what she does and her value.
OK, I’m not gonna lie, I partly signed up for her opt-in because I need all of these things in my life.
The only thing I’d change from her email is the small hyperlink to booking a call. I often see people bury this in their emails. Make it a nice BIG button so the eye is drawn to it. It’s the next natural step in her sales cycle so make sure people know how to take it.